iEntry 10th Anniversary
RSS
Contact
 |
|
Did Any One Win In The Google/Bing Sting? If you are at all involved in web marketing or follow a single online technology source then you have heard a million comments and discussions about the sting Google used to prove Bing is copying some of its search results: here is the original press release from Google with their evidence. The following quote summarizes the Google opinion on how Microsoft did it and the result:
Adapting To Google's New Local Results The writing has been in the sand for a while now but today Google rolled out a truly game-changing format for local search results. By totally eliminating the Onebox and removing most non-Google maps results from the first page, Google has made it more important than ever before to have a strong Google Places profile.
Matt Cutts Explains How Google Search Works In my preparation for a search engine optimization (SEO) course I am teaching at a local college (Camosun College) I came across this awesome video by Googles Matt Cutts.
Google Adds Changes To Local Search Results Chris Boudreaux and Adam Edwards over at Blog.Converseon.com stumbled across Google search results for a highly local term that spells trouble for anyone who has not spent time focusing on Local SEO.
Businesses Can Now Reply To Reviews Google just announced it is finally embracing the two way conversation for business place reviews on its Google Places platform. As a result, business owners can reply to both negative and positive reviews for their businesses which were left on their Google Places profile.
New Bing Webmaster Tools Goes Live I will cover this in greater detail later but for now, I figure it is worthwhile to provide a little info around Bings announcement today that their freshly redesigned Bing Webmaster Tools is...
How Bing And Google Differ In Search The following are the rough Bing vs Google search engine optimization notes from the SEO 101 Internet radio show that aired today which I co-host with John Carcutt; listen to the archived show in podcast format. These notes were compiled during my attendance at the SMX Advanced conference in Seattle the previous week.
Bing Is Rewriting The Webmaster Tool Center The last time I posted I revealed that there would be a big surprise revealed by Bing the next day in fact just hours later when the conference commenced once more.
Google PageRank Set For Another Update Thanks to confirmation from a post by Barry Schwartz over at Search Engine Journal I can now state that what we are seeing at StepForth is not an aberration;
Google Shifts Stance On Long Tail Search Results Matt Cutts posted a new Google Webmaster Video addressing (finally!) the issues surrounding the many changes in long tail search engine results. The Mayday update (as most are calling it) was a purposeful and permanent shift in how Google determines which sites should be ranked under long tail searches.
2 New Google Maps Services On the 24th of March I was in Vancouver doing some pro-bono work teaching a group of charities and non-profit organizations some of the ins-and-outs of effective web site marketing. Well, a little ways into discussing how to boost Google local search engine results I was asked by a participant how her charity can be on Google Local without showing her address. I was stumped!
Google Buzz Frustrations? Google is Listening On February 14th, Danny Sullivan posted a frustrated Buzz about Google Buzz that lured me into making a few comments. Well, low and behold, but a man by the name of Josh Wills who is involved behind the scenes in Google Buzz jumped into the fray and listened. Yes, listened! I was so impressed, I thought I would share with you the conversation.
Google Trys to Stay in China According to breaking news from the Wall Street Journal, Google will be resuming talks with China after the Chinese New Year holiday over the future of the companys...
Gmail Enhancement: Google Buzz Yesterday Google announced an enhancement to Gmail called Google Buzz that will be rolled out over the next couple of days. What is Google Buzz? Essentially, it is the incorporation of an important part of what made Google Wave so sexy for many people (me included) " the ability to manage conversations on other platforms (like Twitter) from a central location that we already frequent " GMAIL.
Google Does Great in 2009; Will it Do Well in 2010? On Thursday, Jan 21st, Google will be releasing its fourth-quarter earnings and stockholders are likely to be very happy with the results. That said, what will happen in 2010? Googles 4th Quarter Results Expected to be Great. Kaufman Brothers analyst Aaron Kessler is quoted as saying, the unofficial whisper numbers among investors...
Google Penalties - Questions and Answers Search Engine Guide kindly republished my article called How a Google Penalty Can Make Your Site Stronger which prompted some great questions from readers which I have reformatted and posted here for readers of the StepForth Web Marketing Blog:
How Google Real-Time Results are Ranked - The First Draft How does Google determine which real-time results will appear? They have to filter through an unimaginable volume of information and make a decision in mere seconds.
Yahoo Losing Ground As A Search Leader
Google Penalties Can Make Your Site Stronger This Web Pro News video was taken at the Search Engine Strategies Conference in San Jose a few weeks ago and drives home some points about how to react...
Myths About Duplicate Content Addressed by Google
Mobile Search Lead by Google
WebProNews Video on Google Caffeine
Local Organic Results Affected by Caffeine It seems Googles Caffeine update includes some significant alterations in their local search organic ranking algorithm. I whipped up this screenshot...
10 Years of YaBING This morning Yahoo gave up the ghost on search and signed a 10 year deal adopting Microsofts Bing search platform as its primary search technology.
Big News YaBING!
Local Listing Center for Bing Lacking If you dont know already it is very important to setup your local business listing on local and mainstream search engines. Well since Bing came out I thought...
Bing,The Only Brand I am at SMX Advanced in Seattle and I was fortunate to have lunch with Rajesh Srivastava, the Group Program Manager for Portal Search Experience.
Bing - The New Search is Online Bing is online a full 3 days before the scheduled launch date; a surprise leap of faith very uncharacteristic of Microsoft. That said, the search engine is...
Google Wave Announced Google Wave is on the lips of countless Google watchers today as the search monopoly announced a unique concept for online interaction.
Charlie Rose Google Interview Marissa Mayer, Vice President of Search Product and User Experience at Google was interviewed by Charlie Rose this week. In the interview Charlie Rose...
Google Answers Webmaster Questions Yesterday Google Webmaster Central posted a video response to numerous questions the department had received from webmasters. The following video...
Google Breaks the URL Barrier! This morning the Google Blog announced a staggering milestone that even had Google engineers astounded; 1 Trillion unique URLs were found by Google on the web at once.This statistic not only shows the amazing power of Google's indexing engines but outlines just how massive the Internet has become... it is truly mind boggling.
Yahoo Told Microsoft to Take a Hike AGAIN
Google Hasn't Won Yet Says Ballmer
Microsoft Backs Down from Yahoo The web is afire with the news that after its latest bid attempt to takeover Yahoo failed, Microsoft decided to back down. My desktop news widget is going wild with this news... updating every 30s or so with more updates from Wall Street Journal, CNN Money, Forbes, Information Week, CNet News, etc; hot news indeed.
Images are the Natural Evolution of Search Over the past couple years it has been impossible to avoid the buzz about images and their increasing role in search; such as universal search which is becoming commonplace among the major search engines. But universal search is only the most prevalent news and only the baby-steps of a new format of search that is about to take over the Internet.
Google Calendar Gets Vital Usability Boost Yesterday the Official Google Blog rather quietly announced the availability of Google Calendar Sync; a program for synchronizing Google Calendar with Microsoft Outlook. Now this is something that many of us have been eagerly waiting a long time for so I have to say the rather itty-bitty post is a bit uncharacteristic... perhaps I missed the first unveiling or something?
Yahoo's Road to War Over the past week I have been keeping the StepForth SEO Blog updated on the events focused on Microsoft's attempted acquisition of Yahoo and the fall out since. This is becoming quite a debacle so I thought a little chronological update on how all this went down might be useful. From 2006 to Now:
How to Avoid an SEO Horror Story The following was the second interview I did with Dr. Ralph Wilson of Web Marketing Today while I was at PubCon Las Vegas. In this interview we discussed the horror stories I have seen...
WPN Insider Interview with Microsoft Live Search Mike McDonald of WebProNews conducted a great, very informative interview with Live Webmaster Tool's Product Manager, Jeremiah Andrick. Jeremiah discusses...
Link Building and Publicity with PRWeb On the 6th of December at Pubcon Las Vegas I was fortunate enough to speak with Karla and Lacy of PRWeb.com; two wonderful ladies who were running PRWeb's exhibit booth.
Want PageRank? New Link Building Service Launched The Fantomaster blogged about a rather interesting new service called SubmitLinks.com that has launched despite the war Google formally started on paid links.
How to Optimize for Ask Ask's portion of the search market is a mere 4.3% (src. Hitwise) so it is understandable that optimizing for Ask is a low priority in the eyes of many webmasters.
How to Optimize for Yahoo! With a reported 22.1% of search traffic Yahoo is second only to Googles 64.4% (src: Hitwise) for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. As a result, I decided to write this update on how to attain superior rankings in Yahoo using todays useful tools and tactics.
Increase Your Visibility in Local Search This morning I came across a great article by Sujan Patel at Search Engine Journal called "5 Quick Ways to Optimize for Local Search".
Do it Yourself Social Media Marketing SEO Meet SMM I was the most information-dense seminar that I attended at SMX Advanced, a multi-day conference geared for advanced web marketing professionals.
ASK Shows Some Competitive Flair Last week a UK guerrilla marketing campaign launched by ASK was photographed on a train on a London subway featuring ASK's familiar oval logo background shown below the loudspeaker.
Google Protecting Surfers from Harmful Sites In a move that has been long in coming Google has chosen to provide a safer environment for its patrons by blocking access to sites that appear to have malicious code.
Google Says Google Bombing Will Be No Longer Yesterday Google's official webmaster blog announced that Googlebombing will be soon a way of the past thanks to some targeted attention from the search results team.
Editing Your Website Description on Google QUESTION: How do I edit my website description on Google? Please direct me to the correct place. - Barb C.
Domain Stop Words, Duplicate Sites, Increasing Article Backlinks Three SEO questions are answered in this Q&A article:
Google Release Responds to Copyright Issues Tuesday (the 26 of September), a Mr. David Eun, VP of Content Partnerships posted a blanket notice titled "Our approach to content" describing Google's respect for copyrights.
Are Search Engine Spiders Infringing on Copyright? Last Friday (Sept 15 th) a Belgium court dealt a stunning blow against Google and its Google News search service.
Have Your Company Listed Free in Google Maps Do you want to advertise the physical location of your business for free and get a little extra Google exposure?
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
