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Google Improves Ad Targeting With Search History A significant targeting improvement to the Google advertising platform is in the wings. Google has confirmed that they're running tests on the AdWords platform which see it relying on...
Is Microsoft Abandoning Search Advertising For TV? In the fallout of the recent Google Yahoo! advertising deal, Microsoft has been left pondering whether it will ever make a dent in Google's ever growing search advertising market share. A newly announced deal with TV advertising platform, Navic Networks, suggests that in the short term, Microsoft...
Google Users Are The Biggest Online Spenders So you've turned to search engines to acquire new customers for your online business. So the question - "Which search engine is more likely to generate online sales for your business?" A new report out by Hitwise, has confirmed what we've seen in our own advertising campaigns - that not all search engine...
Yahoo! Optimizing Ad Campaigns - Without Your Consent The helpful people at Yahoo! are (threatening) offering to optimize the ads in your search advertising campaign according to a recent change in their terms of service (TOS), according...
Searchers Demand Top 10 Rankings You've all heard it before, a top 10 listing on the search engines is vital because 48 per cent of users don't look past the first page! Guess what? - It's much worse! A new report out suggests internet users are getting more impatient, and now a whopping 68 per cent of users make their choice from the top 10!
Ask.com Widens Reach via Dictionary.com Acquisition In a move to significantly expand the reach of its network, Ask.com has just acquired the Lexico Publishing Group, owners of dictionary.com, thesaurus.com and reference.com. According...
Google Website Optimizer Gets Full Release
New Website Analytics from Yahoo! via IndexTools Acquisition Yahoo! announced the acquisition of IndexTools Analytics Business, a hosted website analytics service, in an effort to compete with Google Analytics and Microsoft's AdCenter Analytics.
Ask.com Parent Targets "Black" Credibility for Market Share
Yahoo! Unveils Next Generation Mobile Search Touted as a revolution in mobile search, Yahoo! unveiled their plans for oneSearch 2.0 - the next incarnation of their "award winning" (self proclaimed) mobile search service. Yahoo! oneSearch 2.0 promises better answers and easier ways to search via Search Assist, Voice Enabled search, Idle Screen Access and open Search results.
Google Adds DIY Robots.txt creator to Webmaster Tools
Google's Reach Is Much Lower Than its Search Share A new report out by Nielsen Online shared a common tale that Google again dominated the share of searches in Feb 2008. But a little reverse engineering of the stats highlights an...
Google "Search in Search" Sparks Competitive Concerns
Yahoo! Turns to Traditional Media for Market Penetration Yahoo! seem hell bent on regaining market share whether acquisition discussions come to fruition or not, and they're turning to traditional media to make their mark. Listeners in the San Francisco bay area have been hearing new Yahoo! adverts across the radio airwaves. Elinor Mills shared some ad content through cnet News Blog.
Google AdWords Tip: Category Exclusion Tool It seems "exclusions" are the vogue enhancements for search advertising platforms at the moment. Hot on the heels of Yahoo!'s expansion of their keyword exclusion quota, Google has...
Ask.com Re-Aligns Focus on Answers Rather Than Search There's been no end to the speculation over the future of the former search engine butler over the last few weeks. And really there have been few clear answers from the ranks at Ask.com...
Is Ask.com Surrendering To Google? Blogs were a buzz on Friday after speculation surfaced that IAC/InterActiveCorp (Ask.com's parent company) were planning on dumping Teoma, the Ask.com's search engine, in favor of Google's search results. The rumors first appeared via Peter Kafka's post on Silicon Valley Insider, where he shared this comment from an apparent "insider":
Yahoo! Raises Exclusions for Quality Traffic Yahoo! has just expanded their advertising keyword exclusion limit from 50 to 250 in effort to provide advertisers with better quality traffic. According to the Yahoo! Search Marketing blog:
Yahoo! Buzz - New Social News Site Seems the major search engines are finally jumping on the social news bandwagon? Yahoo! is the latest to delve into the social news space with the rumored launch of Yahoo! Buzz.
Local Customers Searching with New Poynt Service The rapidly growing local search market has found yet another way to make finding local businesses and retailers easier for browsers and shoppers. A service called Poynt integrates...
Google Goes After Plaxo & Bebo Why does Google want a struggling search engine and technology company with an over-sized price tag, when it can snap up a few social media bargains for just $1.7 billion? Industry speculation has Google circling social media companies Bebo and Plaxo. While everyone else is wondering whether Microsoft will produce the $57 billion for Yahoo!
Yahoo! - Have Your Rankings Changed? Yahoo! has announced their Weather Report for January 2008. The Weather Report, as usual, has included several changes to Yahoo!'s crawling, indexing and ranking algorithms.
Top Internal Linking Strategies The SEO quagmire is complex at the best of times with a myriad of elements to manage. But one of the easiest to control and most often forgotten is a sites' internal linking strategy. Jeffrey Smith over at SEO Web Design put together a useful internal link checklist in his recent post "Internal Links - Are You Making the Most of Yours?".
Google Goes Searching for Text in Your Images Once upon a time, using images on a web page to display text was a major SEO "no-no" as search engines were unable to index pictures and graphics.
Google Adds "Content Analysis" to Webmaster Central In an effort to help site owners address some of the basics of code based SEO for better indexing, Google has introduced "Content Analysis" into Webmaster Central.
Google News Heads to Facebook There seems to be no stopping the social network juggernaut that is Facebook, and in what seems a case of "if you can't beat them join them", Google News have unveiled their way of tapping into the exponentially growing Facebook audience.
Yahoo! Looks at Launching New Social Job Network They're popping up everywhere - social networks are the buzz at the moment, and show no signs of slowing down. So Yahoo!, after several "less than successful" attempts...
Google News Publishing Deal-Stealing Traffic & Revenue? Google News has commenced publishing full news stories from four major news agencies - a move that is likely to take traffic and revenue away from other online news sources.
Microsoft Beats Google Search Growth New figures released by Compete, an online traffic tracking and information company, suggest Microsoft has finally beaten Google in search "growth" according to its June figures.
New Yahoo! SmartAds Yahoo! has just unveiled a new SmartAds program which promises to provide unrivalled levels of relevance and targeting for online advertisers.
Yahoo! CEO Steps Down, Founder Takes Reins Finally, after months of shareholder pressure and less than impressive Yahoo! performance, Terry Semel, now ex-CEO of Yahoo!, relinquished the reigns of the struggling search and advertising company.
Do PPC Campaigns Influence Organic Results? There is a theory that has been circling for years that Sponsored Ads impact your SEO efforts. Some people believe that Google or Yahoo! pay-per-click help website owners achieve higher organic rankings.
Reviews are Important for Local Search Local search engines such as Google Local and Yahoo! Local rely on many sources of to gather information on a business and enhance their local search Listing.
Yahoo! Search Update: Index & Ranking Changes The Yahoo! Search Blog announced they have completed an update to their algorithm last week.
Google Maps - Biggest Universal Search Winner Google released Google Universal Search in mid May 2007 which saw the integration of all its various search verticals including Google Maps, Google Images...
The Battle of Integrated Search Ask.com is snapping on the heels of Google Universal Search with Ask 3D, the integration of all its search verticals into one main results page.
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