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Google Changes How Average Search Ranking Position is Calculated There is no doubt that Google continues to make changes in its search algorithm to return more and more accurate results. This is evident by the latest change " the Top Search Queries feature has been updated so that it lives up to the expectations of its users.
Bing Wants to Become a 'Doing' Search Engine When Bing passed Yahoo! to become the 2nd ranked search engine in the U.S last month it seems the company also got the confidence to shed its decision engine label and re-launch as an ad platform with a new tagline Bing is for Doing.
30 Recent Google Search Quality Changes Google recently produced a list of updates and improvements they made to their search in the month of December 2011 and its well worth a quick scan for anyone who is serious about their websites Google ranking.
The Future of Search & Social According to Bing In the past, SEO had little or nothing to do with social media sites. It was always thought of an IT professionals task of getting your site and content easily found on the search engines and social media was just a personal way of keeping in touch with your friends. But that is not the case in the present day, the past couple of years have seen the line between SEO and social media blur and social media has now become one of the core areas of online marketing plans.
Google's New Drop Down Menu to Navigation Many of you must have noticed it by now. The new Google menu bar! We bet youre wondering if this is just another Google design experiment? Well the news is that this redesign is here to stay (at least for a little while).
Glitch in Google AdWords Keyword Tool Shows Zero Results In an embarrassing oversight for Google recently, its AdWords Keyword tool was showing zero results for exact match searches for certain keywords.
Google+ in Google Places It would appear that Google has started to integrate all its products with Google+ including placement on the Google Places page results.
Yahoo, Microsoft and AOL Join Forces for Display Ads In Manhattan last Tuesday, the company executives of Yahoo, AOL and Microsoft made it official " they will be teaming up to start selling ad inventory.
Google Panda Update 2.5 Deals Hard Hit to Websites As the Panda saga continues Google is back with its latest version of their algorithm, Panda version 2.5. This latest update comes just 7 week after the 2.4 release in August and a Google spokesperson confirmed that this iteration of the Panda update is just one of the 500 algorithm changes the company makes each year.
Update: Google Will Spend Big to Outbid Yahoo for Hulu Hulu must be one happy company at the moment " all the big names like Yahoo, Amazon, the Dish Network, and Google have placed an offer to buy out the company, so the bidding war has begun.
Warning: Google Targeting Paused AdWords Campaigns Google recently announced that they will be reviewing all running and paused AdWords ad campaigns and any campaigns that do not pass Googles standard ad approval process will be banned.
Google Surprises Everyone With PageRank Update When most of us just started to believe and accept that PageRank is finally dead guess what, its not " in fact it is back with a bang! Google surprised everyone with a sudden and unexpected Page Rank update leaving webmasters with emotions ranging from being excited, to sad to angry, to not affected.
Google+ Posts Now Visible in Google SERPs Google is giving its social search product a revival by including posts from its own social network, Google+, into its SERPs. Sagar Kamdar, Google Product Manager, explained how this will work:
Expert Warns Microsoft to Dump Bing ASAP A $2.6 billion loss by Bing in the latest fiscal year, running into losses for the second time in a row, should be two good reasons for Microsoft to consider the sale of this online search division, as suggested by some of the industries leading experts.
Do PPC Ads Impact Your Organic Listings Success? Advertisers often face the dilemma of whether or not to pause a paid advertising campaign when their websites are doing well the organic rankings of SERPs.
Google Places Pages Undergo Major Overhaul Dont expect to see any Yelp or CitySearch reviews in Google Place pages anymore, they have been removed all together by Google. TripAdvisor, Yelp and Citysearch have long been complaining that...
REVEALED: Google's Secret Plan for Ad Data Exchange Google is set to revolutionize online advertising by secretly developing a web data exchange system (internally called 'DPP'), AdAge is reporting. This system will not only help the easy exchange of online data between site owners and third party vendors, but also help to display betters ads to website visitors.
Google Pulls the Plug on Realtime Search By now all you Google Realtime Search users will have realized that the feature has gone missing and your search query produces a 404 error page. This is because Google's Realtime Search was recently disabled due to the termination of its agreement with Twitter...
Chinese Search to Skyrocket with Bing/Baidu Partnership What Google got wrong; Microsoft seems to have got right. Microsoft's Bing and Baidu, China's leading search engine, have recently entered a major agreement which will give Microsoft...
Google Wipes All co.cc Subdomains From Search Results Google took a stringent measure to clean up all the malware on its SERPs by blocking and annihilating some 11 million odd sites, belonging to the co.cc domains.
Google Tells Webmasters to Move on From PageRank Some things are just difficult to get over! And Google's 'PageRank' metric or PR is something that webmasters refuse to get over even though the feature was removed from the Google webmasters tool two years ago!
Rumor: Google Keen to Buy Hulu Along With Yahoo! and Microsoft The last we heard of Hulu were talks about the company issuing an IPO worth $2billion but it seems that idea has been scrapped in favour of a buyout by one of the internet's biggest players. The rumour goes like this:
Study Shows Search More Credible Than Social Media Of the 2.4 billion brand related conversations taking place around the world each day Google searches provides information for about 145 million of them. Intrigued by this information Google recently joined up with the KellerFay Group to conduct a study to learn the effect of internet and search on word of mouth conversations.
Google Related Search Gets An Overhaul Google has recently introduced a change to its core search algorithm that not only expands the search engines functionality but also makes the 'related search' feature a lot more user friendly with better search relevance.
Yahoo! Embraces Mobile With Apps Search Realizing that mobile searches are increasingly taking over PC searches, Yahoo has introduced two new search tools to make mobile app searches a less tiring task. Yahoo! App Search for the PC and the Yahoo! AppSpot for iPhone/Android will make it easier for users to browse...
Google Unveils New Search Trends Tools - Google Correlate Google has created a new tool 'Google Correlate' that makes data mining more interesting. Google Correlate allows users to predict search patterns that correspond to the real world search trends.
Paypal Sues Google Straight After Google Wallet Launch Shortly after Google announced the launch of their contactless payment feature 'Google Wallet' they were faced by a major lawsuit by the online payment giant PayPal.
Google Releases Instant Preview Checker in Webmaster Tools Google launched the Instant Previews in their SERPs back in November. The feature allows searchers to see a snapshot of the search listing to determine its relevancy before entering the site.
Bing Integrates Facebook to Improve Search Results Keeping this in mind Bing recently announced that they will be incorporating Facebook data into their search results with the aim of bringing in the "Friendly Effect" to their search results.
Google Advisor Launched - New Finance Comparison Site Speculation over Google's purchase of BeatThatQuote has now been settled, with the search giant using it as the basis of its newly launched Financial comparison service, Google Advisor.
Bing Search Share Up Again - Slowly Catching Up to Google Bing has done it again. According to the latest figures released by ComScore Microsoft's Bing search engine continues to gain upon its rivals in the U.S. search marketplace.
Facebook Caught Funding Anti-Google Campaign The Google-Facebook rivalry has hit a new low, after the recent expose' on how Facebook was carrying out an anti-Google smear campaign through a US based PR agency, Burson-Marsteller(BM).
Google Allows Users to Block Results - The Impact on Your Website! Googles search results cleansing rampage continues unabated. The search giant is now giving the power to users to control which sites make it into their search results. In case you have somehow missed the recent media frenzy...
Social Search Gets More Exposure in Google's Results Social media has been progressively getting more intertwined in Googles results for some years, and today Google announced this process has taken another significant step forward. The major enhancements announced today can essentially be broken down...
Yahoo! Continues To Test Search Powered Features Youd think that Yahoo! would be winding down their investment into search related developments given the Search Alliance finally coming to fruition " BUT youd be wrong! Yahoo! is continuing to test and invest in search powered features, with the goal of leveraging the new Search Alliance and ensuring the Bing integration is generating the best experience for their users.
Google Unveils Small Change To AdWords Policy Google has unveiled a small change to its policy for agencies that manage AdWords image-pay-per-click-advertisingcampaigns, but this little change could have a profound impact on the industry and advertisers.
Ask.com Rebuilt For Social Search New back-end technology, several visual overhauls, million dollar marketing campaigns and even dropping the butler have failed to help Ask.com (formerly Ask Jeeves) regain the search engine market share it lost years ago. Late last year, Ask.com executives were talking up the search engines next move, which has now been unveiled through a private beta.
Google Release New Search Layout Globally After months of testing, Googles new search engine results page design has gone live around the world. In the words of their Senior User Experience Designer:
Google Adds More Search Enhancements Its been a busy week in the Google camp, with a range of tweaks, new releases and enhancements. The first range of enhancements involve tweaks to Googles web search engine results pages (SERPs). Users will now be greeted with 2 new navigation options integrated directly into the listings area.
Google Adds Social Product Results With New Partnership The impact of social on search has been well documented over the last year or so. Accordingly, Google has partnered with social commerce company Bazaarvoice to integrate their reviews directly into search results. From the Bazaarvoice partnership announcement:
Ranking Changes Create New SEO Challenges Weve been running some internal SEO tests over the last few months and one thing has really stood out " The rate of ranking changes is increasing.
Bing's Growth Reaches Record High The latest search engine market share report is out by Nielsen and the results will no doubt be pleasing for the execs at Microsoft. In February 2010, Bing continued it improvements...
Microdata Support and Rich Snippets Before you dismiss this post as just something for the geeks " it might worth understanding what you web developer can do to help your Google exposure. Google has just announced...
Fetch as Googlebot Mobile and Sidewiki Page Creation Googles Webmaster Tools team have again been busy working on new enhancements to the Webmaster Center " with 2 new additions to the Lab. Today, the team announced the release of the following into the Webmaster Labs area: Create your Sidewiki page owner entry and Fetch as Gooblebot Mobile. The Webmaster Tools Lab is where the team release...
Google Public Data Explorer Now Live Last year, Google released a new search function which allows users to sift through global public data. Now before any of you get concerned with Privacy " this isnt your personal stats and...
Google Local Continues Its Push Google obviously understands the importance of its Local search as it continues to push out Local Search enhancements on an almost weekly basis. This week, Google unveiled its newest Local enhancement " the Nearby filter. Googles Search Options became a permanent feature of the SERPs back in late 2009. The search options give users more control over their search results...
Google Integrates Facebook to Real Time Search The reports have emerged that Google has finally done a deal with Facebook which will see Facebook content emerging in Googles real time search. After securing a deal with Twitter...
Keyword Bid Ideas in Google AdWords Opportunities Tab Have you visited the Opportunities Tab in your Google AdWords account recently? Over the last few months, Google has been building a range of insights in the Opportunities Tab to help AdWords users optimize their Google advertising campaigns. In the Opportunities Tab, AdWords users can find customized keyword and budget ideas to help refine the performance of campaigns.
New Google Tool Builds Hype Theres nothing like rumours of a new Google tool launch to get the industry tongues wagging, and today theres lots of hype building. According to the grapevine, Google is on the verge (potentially even today) of releasing a new social app or toolwhich is believed to involved social networking and Gmail. As there has been no official talk...
Microsoft, Facebook's Expanding Search Relationship In a recent post on the Bing Search blog, it appears that the search relationship between Microsoft and Facebook is expanding.
Will Google Launch A New Tool Soon? Theres nothing like rumours of a new Google tool launch to get the industry tongues wagging, and today theres lots of hype building. According to the grapevine, Google is on the verge (potentially even today) of releasing a new social app or toolwhich is believed to involved social networking and Gmail.
Google Strategizes on AOL Search Deal Reports have emerged that Google has set its sights squarely on an AOL search deal as its next major strategy. According to Nicholas Carlson, who reported on plans via...
Google Presents: The SEO Resources Guide Whats your resolution for 2010? If Googles predicted correctly, theres quite a few of you out there wanting to learn the truths and dispel the myths of SEO. Accordingly, the search giant has unveiled the New Google SEO Resources for Beginners post. Its aimed at helping those starting out in the world of SEO disregard the rumors and know whats important.
Yahoo! Fighting Back in Search - The 2010 Enhancements 2009 was a disappointing and potentially business changing year for Yahoo! in terms of Search. If not for the deal brokered with Microsoft, 2010 might have been the end of the once mighty search engine.
Google Updates Toolbar PageRank to Kick Off 2010 Just like they did at the start of 2009, Google has gifted website owners with a PageRank update to start the new year " welcome 2010. For those of you who follow the little green...
Google Guru Appears - Is Google Answers Coming Back Several Google users saw something unusual appear in the products page of their Google account last week. A Google Guru link suddenly appeared under the Google groups link.
Google Moves Search Listings Beyond the Results Page The theme around Googles recent flurry of enhancements is Speed. Faster results, faster indexing and now - Faster access. Google have just announced two new improvements to satisfy your information needs more quickly...
Google's Predictions for 2010 and Beyond! As the end of 2009 draws to a close, everyone starts sharing their predictions for the year ahead. So to get the ball rolling, Googles Matt Cutts has weighed in with his predictions...
Google AdWords Evolution - The New Search Ad Options As I mentioned last week, Google has spent a large part of 2009 testing various changes to their Search Engine Results Page, and the AdWords area is no exception.
New Google Result Page Coming Soon For Google, 2009 has been the year of UI testing. There have been more tests on Googles Search Engine Results Page this year than any other that I can recall.
Google Beginning To Add Site Hierarchy Into Search Results Last week, the first reports appeared about Google including site hierarchies in search engine listings for web pages. The jury is out whether this actually enhances the value of the listing or creates confusion. For those of you unfamiliar with breadcrumb navigation,
Google Now Indexing Content from RSS Feeds How to Get Your Content Found. Last week, Google announced it is now using RSS and Atom Feeds to find and index new web pages on the internet. Historically Google has...
Twitter Real Time Results - Google and Bing Want It Unless youve been locked away on the moon, youll be well aware of the micro-blogging phenomenon that is Twitter. Twitter has now been running for...
New Yahoo Mobile Homepage It would appear the team down at Yahoo! believe their new mobile homepage is enough to win the game! The announcement of the new Yahoo! mobile...
Google's More Refined Results Back in May 2009, Google added Search Options to their SERPS which allowed users to filter, refine and generate different views of your search results.
Bing 2.0 Soon! Bing has created a healthy buzz since its launch earlier this year. Whilst not yet a Google killer, its got searchers questioning their preferred search engine.
Yahoo Released Ad Reports and Charging Models A few months ago, Yahoo! alerted advertisers to an upcoming change to their advertising charging. The new changes were aimed at aligning charging from partner sites with the quality of traffic. Heres a snippet from the email: As you know, when you advertise with Yahoo!, your traffic can come from both Yahoo! sites and partners sites in our distribution network. As part of an...
Bing Social Search Listings The primary purpose of Search Engines has been to help users find information and resources more easily on the internet. Bings latest enhancement to its...
Yahoo Updated with Weather? Yahoo! has just announced a new weather report for September 2009. For those of you new to the process, Yahoo!s weather report is their monthly...
Yahoo SearchMonkey
All-Knowing Google Predicts The Future It's been a busy week of keynotes, panels and discussions at the Search Engine Strategies conference over in San Jose this week. One of the best parts of such conferences is when our industry heads look into their crystal balls and share their vision for the future. My posts this week dissect the two key future casts from the SES conference that caught my attention. First up is Googles Sneak...
Yahoo SERPs Improved Yahoo! isnt resting on the laurels of its recent deal with Microsoft. The ink is hardly dry on the 10 year agreement and Yahoo! is busy pushing out...
SEO Changing for Bing and Yahoo Deal? Theres been more than enough press about the new Bing and Yahoo! partnership, but hype aside, what does the deal really mean for SEO.
Google Local AdWords Extensions Google can see the huge revenue potential in the local advertising market, as it continues to enhance the AdWords to make it more attractive for businesses.
Yahoo & Microsoft Deal Getting Closer Its amazing what a several months and a new search engine launch can do for bargaining power in the search game. The ongoing saga that is the...
MSN Portal Makeover The team at Microsoft are working overtime at the moment, with Bing launching, Yahoo! deals and now MSN overhaul!
Bing Webmaster Tools Bing has surprised many of us over the past few weeks with its solid growth in search volume and users. With Bing securing more and more market share...
WebProNews SEM Video
New Common Tag Initiative From Yahoo The promises of semantic search have been circling for what seems like an eternity with no real definitive moves. Yahoo! and the other...
SEM WebProNews Video - Ranking Myths At the recent SMX Advanced conference, Mike McDonald from WebProNews fame caught up with Rand Fishkin to talk ranking factors.
Nofollow Management Changes & PageRank Sculpting Googles revealed that the advanced SEO practice of PageRank sculpting will be far less effective as its changed the rules on nofollow.
Google Wave Will Change the Way We Surf Okay puns aside, this week saw Google boldly unveil a new project which is still several months away from public launch " beta or otherwise.
Wolfram Alpha, Can it Compare to Google? Last week saw the official launch of a new search engine, sorry a computational knowledge engine, named Wolfram Alpha. This new engine had no gimmick Search Mistress spokeswoman (think the former msdewey.com), or ex- Google employees at the helm (cuil.com) " just the promise of being: "the first step in an ambitious, long-term project to make all systematic knowledge...
Almost Real Time Google Results - What's New in the Past 24 Hours! Search, from a users perspective, is all about timeliness, accuracy and relevance. Give me the web content most closely aligned to my search needs and make sure its up to date (and preferably accurate). Google, at their recently held Searchology event, unveiled a new search options feature that allows users to refine results to those gathered in the past 24 hours. Thats almost real time.
Organic Search Engine Clicks On The Rise... ...Paid Search Losing Share. A new report out by Hitwise points to a substantial drop in Paid Search Traffics share of traffic."In the four weeks to May 9, 2009, 7.25% of search...
Google Improves New Ad Planner Publisher Center For those of you who are using Google Ad Planner, the new Google Ad Planner Publisher Center promises to improve the accuracy and quality of the tool.
Rich Media Studio for Google Advertisers After acquiring technology provider DoubleClick last year, Google has rallied to extend the adoption of display advertising across its existing customer base.
AOL Buys Out Google According to new reports, AOL is positioning itself to break free from the shackles of its current stakeholders. The first initiative will be to buy out Googles 5% stake in the company. Google bought a stake in AOL at the same time they secured an advertising distribution deal, which saw the two companies sharing revenue on the ad clicks. Should AOL actually go through with the...
Google's Digg Style Program For years, Digg has been the premier web content popularity contest, with millions of users engaging in Digg discovery, Digg voting and Digg discussions.
Google for Advertisers The Google team have just launched a new resource center for advertisers, which aims to explain, educate and improve users marketing efforts with Google.
Microsoft Live Search Products, Cashback This week, Microsoft announced its new money saving enhancement to the Live Search shopping site with Cashback being added to the mix.
Google Advertising Interface For all you Google advertisers, a new AdWords interface is readying for launch with the promise of a faster, clearer and more intuitive user experience.
SEMPO State of Search Report SEMPO, Search Marketings professional body, has released its hotly anticipated annual report. The report provides a valuable analysis on the state of the Search Marketing industry, based on feedback from over 800 respondents across a variety of sectors including retail, business services, electronics manufacturing and financial services. The last few years have all been a...
Can't Catch Google Beating Google in share of search seems like a battle that cant be won? But full credit to the team down at Microsoft who just keeping fighting on.
SEMVideo: Indirect SEO Continuing on our new Video series, heres a quick Tips video I found offered up by the Tubetorial team. Here is how they put it:
Yahoo Directory Free Renewals
Rand Fishkin - Future of SEO This is the first post in our new video series. Well seek out the most interesting/educational/entertaining videos on the topics of SEO, search...
Yahoo and Microsoft Finally Get Google It's rare to hear Yahoo! and Microsoft did better than Google at anything - but, January's "share of search" results are one of those occasions.
New SearchWiki for AdWords Only a few months ago, Google had the SEO industry re-thinking the future of search when it unveiled SearchWiki - user controlled search results. Well now Google are testing SearchWiki for AdWords. Imagine that - user controlled search advertising. At this stage, it appears that the tests are restricted to US users, with early reports of the SearchWiki -x- appearing along side AdWords headlines.
Google, Yahoo & MSN Join for New SEO Tag It's rare to see the three big search engines (Google, Yahoo! and MSN) working together on a SEO standard, but at the SMX conference this week, they announced unanimous support for a new tag to address canonicalization issues. For those of you unfamiliar with canonicalization, here's wikipedia's definition as a quick intro: "canonicalization ... is a process for converting...
Google AdSense for Mobile Search Building on the initial AdSense for Mobile launched back in Sept 2007, Google have just unveiled their new mobile AdSense product.
Google AJAX Search Test The industry has been busy debating the consequences of a new search results test by Google which could have a serious negative impact on...
Google and New AJAX Search Test The industry has been busy debating the consequences of a new search results test by Google which could have a serious negative impact on...
Yahoo Search Pad Battling Google The team at Yahoo! have started testing a new feature in their search engine that aims to help better organize user's web based research. Titled "Search Pad", the new functionality will be seen as a direct play against Google's recently deceased Notepad service. As the release blog suggests: "If you've ever used a search engine as a tool to help plan a vacation, research a purchase, or...
Automatic PPC Account Optimization Defended by Yahoo Yahoo! incited industry uproar with a change to their PPC advertising terms and conditions which allowed them to optimize a customer's account without consent.
The Future Of Your SEO Strategy As the pinch of the current financial situation takes hold, many businesses will be trimming costs, and unfortunately these are often valuable marketing strategies. In terms of search marketing, search engine optimization (SEO) is often the cost that's cut as it's believed that benefits take longer to realize - few quick wins.
Google Makes Up 77% Of The market This is a post for the internet statistic and milestone boffins. A great landmark in the evolution of the Internet was reached in December 08, with the net population surpassing the 1 billion mark.
2008 Paid Search Ends Well For the best part of 2008, we heard the common tale of marketing budgets being shifted online, as companies sought affordable and measurable results.
Google Product Search One of the few arenas that Google hasn't dominated over the last few years has been product search. You'd almost be forgiven for not realizing...
Yahoo! Sets 90 Day Data Policy - Does Google Care? It seems like Yahoo! is going around in circles at the moment, with the once mighty search engine and portal unsure how to resurrect its corporate lustre. The PR team have just announced a new data retention policy which they claim, "sets an industry-leading approach to user data privacy"...
AdWords Version 7.0 The team down at Google just unveiled the latest version of AdWords Editor. The update is focused on providing advertisers with campaign critical metrics.
Sponsored Listings in Google Search Suggest It's started - Googles working overtime to ensure that their billions in advertising revenue continue irrespective of global economic conditions. Their strategy: place sponsored listings everywhere. Last month reports came out that Google was adding sponsored listings to its finance site with plans to include advertising on Google News in the not too distant future.
New Google Tests! Better Listings and PageLinks The team down at Google are at it again. A new round of tests and tweaks to the SERPs has surfaced. Last week, several key blogs reported this latest batch...
Despite Economic Downturn, Search Advertising Rises in Q4 Despite economic gloom, a report has been released which shows that Search is defying predictions. Search advertiser numbers are surging in Q4 2008.
Final 2008 Google SERP Shuffle Reports
Microsoft Search Changing to Kumo? The official Microsoft rumor mill went into overdrive this week with speculation that the tech giants search engine was undergoing a re-brand.
Microsoft and Yahoo! Fall Further Behind The latest US search share rankings by Nielsen Online are out, and the report is too familiar. Google search share grows; Microsoft and Yahoo! fall behind.
Enhanced and Free Google Ad Planner Google announced the launch of "Ad Planner" a few months back, but access was restricted to a select group of users.
Yahoo! and Microsoft Teamed Up? The ink is barely dry on announcements that the Google Yahoo! Advertising deal is over, when Yahoo!'s head Yang rekindles Microsoft acquisition talk.
AdCenter Updated - New Features and Improvements. Last weekend, Microsoft launched the Fall upgrade to the AdCenter advertising platform. According to Carolyn Miller in the release post, "we upgraded...
Google Launching SearchWiki - You Control Your Listings Google is planning on giving searchers unprecedented control over search results with what appears to be the launch SearchWiki.
Google Ads with Expandable Product Listings Reports have been coming through about a new Google AdWords format being tested on the search engine results pages (SERPs). Google is exploring the idea of offering a plus box option for sponsored ads, where users can expand the ad to view actual product listings (with pictures) by the advertiser.
Google's Quality Score - How to Score a Perfect 10 Google's quality score drives down click costs and boosts ad placement in the AdWords program. So scoring the perfect 10 is the pinnacle of the game.
New "First Click Free" Initiative by Google Have you ever found yourself doing some research via Google and when you find what looks like the perfect listing - you click through to discover you...
Track Your Business with Google RSS The count down is on to the official release of Google Search alerts via RSS. Google will unveil the new RSS alert service for Web Search, which will sit aside it's current email alerts. Web search alerts make it easier for website and business owners to keep track of their listings and references in Google's web results.
Google Test - Google Search Engine Listings While checking transport info in trusty Google last week, I uncovered a new interface test by the search giant. There, at the top of the Google search engine...
Powerset Improved Relevance in Search After acquiring "natural language" search company Powerset, Microsoft has unveiled the integration of the technology in the live.com search results.
Google's 10th Birthday - A Decade of Google Facts It's Google's 10th Birthday (7th Sept)...and the end of a decade that changed the world. Few companies can boast about such a significant impact on both the business and consumer worlds in just 10 short years. All our lives have been altered irreversibly for better or worse thanks to Google.
Microsoft Reveals New Focus - Retail Therapy Abuzz with the announcement that Microsoft has acquired Europe's biggest shopping comparison site. The tech giant has purchased Ciao for $486M - from Greenfield Online.
Search Engine Tool Faceoff Yahoo! has unveiled the new and improved version of Yahoo! Site Explorer. Site Explorer is an invaluable tool, "providing site owners with better visibility into how we -Yahoo!- index their websites and what data we use in our search service". As Priyank Garg from Yahoo! Search explains in the release post:
Google Launches Feed Advertising I've ranted about the importance of the blogosphere for years. Vital for reaching new markets, creating valuable SEO content, building your reputation and authority...and on and on.
First PageRank, Now a Google Ranking Update! It seems like the "ink" only just dried on us reporting Google's update to its toolbar PageRank. They're updating their rankings too - look out! This is the Google update that hurts the most.
Google Reveals Ranking Process in Search Results Google has launched a new feature in its search engine results pages that will give users never before shared insights into its ranking process.
AOL Business Split Opens the Door for Microsoft & Yahoo! Time Warner Inc. has finalized an internal reshuffle which leaves its AOL unit split and primed for a buy-out! The move will position the two AOL divisions as ripe pickings for the right suitors and the advertising section will be hot property for both Microsoft and Yahoo!
The Pressure Rises - Google's Index Reaches 1 Trillion Pages Reports out of the Googleplex are purporting that Google's search database has hit a significant mark...it's finally tipped over the 1 trillion URL (web pages/files) mark.
Google Updates PageRank and Drops Old Penalties Last Friday, Matt Cutts (head of webspam) announced that Google was updating its PageRank over the weekend, and more importantly, some of the older penalties were being dropped.
Microsoft Seeks AOL to Tempt Yahoo! Merger Microsoft seems resigned to the fact that the potential Microsoft-Yahoo! merger is not going to be an easy deal, and accordingly are moving on with Plan B. The Wall Street Journal...
Ask.com Secures New Search Deal With Photobucket Recent signals suggested Ask was shifting focus away from Search, however a new deal has emerged which may provide a better insight into their real focus. The former Butler of search...
Google Unveils its "Let's Take It Offline"
Yahoo! Search Update - Should You Care? Yahoo! recently announced another update to its search index. With the announcement, comes the usual warning "you may see some ranking changes and page shuffling in the index".
Google Improves Ad Targeting With Search History A significant targeting improvement to the Google advertising platform is in the wings. Google has confirmed that they're running tests on the AdWords platform which see it relying on...
Is Microsoft Abandoning Search Advertising For TV? In the fallout of the recent Google Yahoo! advertising deal, Microsoft has been left pondering whether it will ever make a dent in Google's ever growing search advertising market share. A newly announced deal with TV advertising platform, Navic Networks, suggests that in the short term, Microsoft...
Google Users Are The Biggest Online Spenders So you've turned to search engines to acquire new customers for your online business. So the question - "Which search engine is more likely to generate online sales for your business?" A new report out by Hitwise, has confirmed what we've seen in our own advertising campaigns - that not all search engine...
Yahoo! Optimizing Ad Campaigns - Without Your Consent The helpful people at Yahoo! are (threatening) offering to optimize the ads in your search advertising campaign according to a recent change in their terms of service (TOS), according...
Searchers Demand Top 10 Rankings You've all heard it before, a top 10 listing on the search engines is vital because 48 per cent of users don't look past the first page! Guess what? - It's much worse! A new report out suggests internet users are getting more impatient, and now a whopping 68 per cent of users make their choice from the top 10!
Ask.com Widens Reach via Dictionary.com Acquisition In a move to significantly expand the reach of its network, Ask.com has just acquired the Lexico Publishing Group, owners of dictionary.com, thesaurus.com and reference.com. According...
Google Website Optimizer Gets Full Release
New Website Analytics from Yahoo! via IndexTools Acquisition Yahoo! announced the acquisition of IndexTools Analytics Business, a hosted website analytics service, in an effort to compete with Google Analytics and Microsoft's AdCenter Analytics.
Ask.com Parent Targets "Black" Credibility for Market Share
Yahoo! Unveils Next Generation Mobile Search Touted as a revolution in mobile search, Yahoo! unveiled their plans for oneSearch 2.0 - the next incarnation of their "award winning" (self proclaimed) mobile search service. Yahoo! oneSearch 2.0 promises better answers and easier ways to search via Search Assist, Voice Enabled search, Idle Screen Access and open Search results.
Google Adds DIY Robots.txt creator to Webmaster Tools
Google's Reach Is Much Lower Than its Search Share A new report out by Nielsen Online shared a common tale that Google again dominated the share of searches in Feb 2008. But a little reverse engineering of the stats highlights an...
Google "Search in Search" Sparks Competitive Concerns
Yahoo! Turns to Traditional Media for Market Penetration Yahoo! seem hell bent on regaining market share whether acquisition discussions come to fruition or not, and they're turning to traditional media to make their mark. Listeners in the San Francisco bay area have been hearing new Yahoo! adverts across the radio airwaves. Elinor Mills shared some ad content through cnet News Blog.
Google AdWords Tip: Category Exclusion Tool It seems "exclusions" are the vogue enhancements for search advertising platforms at the moment. Hot on the heels of Yahoo!'s expansion of their keyword exclusion quota, Google has...
Ask.com Re-Aligns Focus on Answers Rather Than Search There's been no end to the speculation over the future of the former search engine butler over the last few weeks. And really there have been few clear answers from the ranks at Ask.com...
Is Ask.com Surrendering To Google? Blogs were a buzz on Friday after speculation surfaced that IAC/InterActiveCorp (Ask.com's parent company) were planning on dumping Teoma, the Ask.com's search engine, in favor of Google's search results. The rumors first appeared via Peter Kafka's post on Silicon Valley Insider, where he shared this comment from an apparent "insider":
Yahoo! Raises Exclusions for Quality Traffic Yahoo! has just expanded their advertising keyword exclusion limit from 50 to 250 in effort to provide advertisers with better quality traffic. According to the Yahoo! Search Marketing blog:
Yahoo! Buzz - New Social News Site Seems the major search engines are finally jumping on the social news bandwagon? Yahoo! is the latest to delve into the social news space with the rumored launch of Yahoo! Buzz.
Local Customers Searching with New Poynt Service The rapidly growing local search market has found yet another way to make finding local businesses and retailers easier for browsers and shoppers. A service called Poynt integrates...
Google Goes After Plaxo & Bebo Why does Google want a struggling search engine and technology company with an over-sized price tag, when it can snap up a few social media bargains for just $1.7 billion? Industry speculation has Google circling social media companies Bebo and Plaxo. While everyone else is wondering whether Microsoft will produce the $57 billion for Yahoo!
Yahoo! - Have Your Rankings Changed? Yahoo! has announced their Weather Report for January 2008. The Weather Report, as usual, has included several changes to Yahoo!'s crawling, indexing and ranking algorithms.
Top Internal Linking Strategies The SEO quagmire is complex at the best of times with a myriad of elements to manage. But one of the easiest to control and most often forgotten is a sites' internal linking strategy. Jeffrey Smith over at SEO Web Design put together a useful internal link checklist in his recent post "Internal Links - Are You Making the Most of Yours?".
Google Goes Searching for Text in Your Images Once upon a time, using images on a web page to display text was a major SEO "no-no" as search engines were unable to index pictures and graphics.
Google Adds "Content Analysis" to Webmaster Central In an effort to help site owners address some of the basics of code based SEO for better indexing, Google has introduced "Content Analysis" into Webmaster Central.
Google News Heads to Facebook There seems to be no stopping the social network juggernaut that is Facebook, and in what seems a case of "if you can't beat them join them", Google News have unveiled their way of tapping into the exponentially growing Facebook audience.
Yahoo! Looks at Launching New Social Job Network They're popping up everywhere - social networks are the buzz at the moment, and show no signs of slowing down. So Yahoo!, after several "less than successful" attempts...
Google News Publishing Deal-Stealing Traffic & Revenue? Google News has commenced publishing full news stories from four major news agencies - a move that is likely to take traffic and revenue away from other online news sources.
Microsoft Beats Google Search Growth New figures released by Compete, an online traffic tracking and information company, suggest Microsoft has finally beaten Google in search "growth" according to its June figures.
New Yahoo! SmartAds Yahoo! has just unveiled a new SmartAds program which promises to provide unrivalled levels of relevance and targeting for online advertisers.
Yahoo! CEO Steps Down, Founder Takes Reins Finally, after months of shareholder pressure and less than impressive Yahoo! performance, Terry Semel, now ex-CEO of Yahoo!, relinquished the reigns of the struggling search and advertising company.
Do PPC Campaigns Influence Organic Results? There is a theory that has been circling for years that Sponsored Ads impact your SEO efforts. Some people believe that Google or Yahoo! pay-per-click help website owners achieve higher organic rankings.
Reviews are Important for Local Search Local search engines such as Google Local and Yahoo! Local rely on many sources of to gather information on a business and enhance their local search Listing.
Yahoo! Search Update: Index & Ranking Changes The Yahoo! Search Blog announced they have completed an update to their algorithm last week.
Google Maps - Biggest Universal Search Winner Google released Google Universal Search in mid May 2007 which saw the integration of all its various search verticals including Google Maps, Google Images...
The Battle of Integrated Search Ask.com is snapping on the heels of Google Universal Search with Ask 3D, the integration of all its search verticals into one main results page.
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