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Google Looks To Purchase Groupon Is Google buying Groupon? For billions? The rumor mill is going crazy. And it might be for 5 or 6 billion! As a comparison, Yahoo! is worth about $21 billion, but that includes over $3 billion in cash AND equity investments in Yahoo! Japan + Alibaba that are likely worth close to $10 billion.
How Have Googles Changes Effected Your SEO? Some of you may have been hit by Google's 20 October algorithm change. And some of you wouldn't have noticed any difference. On 20 October, a number of sites got trashed. Rankings...
What Is Search Engine Optimization? Lisa Barone wrote an interesting piece entitled "Are SEOs Responsible For Rankings Or Money?". At a recent SMX conference, Matt McGee posed the SEO myth "SEO is about rankings. Lisa was relieved when the panel concluded that SEO was really all about the money.
Facebook Wins Popularity Contest: So? According to Hitwise, Facebook just became more popular than Google Search. "become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Years Day as well as the weekend of March 6th and 7th. The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009...
Spreading the Word of SEO If you could tell the web 2.0/read-write/blogging/crowd-sourcing crowd one thing about search marketing, what would it be? In a recent talk, given to bloggers, by Google Engineer Matt Cutts, Matt posed the question: "What Do SEOs know that bloggers might not know?" Matt goes on to talk about the merits of keyword research in terms of topic selection, and how understanding...
DMOZ Respect Ah, DMOZ. Whilst I was scanning through Barry's blog at SEL, I came across this post he mentioned entitled R-E-S-P-E-C-T for DMOZ. A DMOZ editor...
Tracking the Evolution of Search Spam As part of their 10th birthday, Google recently released a 2001 index, to show us how much things have changed. It is fascinating to look into the past, especially from an SEO point of view. Has the nature of spam changed since 2001? How has Google changed in order to nullify the affects of spam?
Where Are You Placed On The Quality Curve? Techcrunch is publishing a rumour that Yahoo might be looking to sell off Yahoo Answers. "Yahoo Answers, which was launched in late 2005, is a staggeringly...
The Future Of Search Interesting news item about the future of search. Analyst Sue Feldman presented her views to the Enterprise Search Summit West.
Do You Need To Use URL Rewriting? Google have just updated their guidelines in regards to rewriting URLs. Previously, the guideline stated: "Don't use "&id=" as a parameter in your URLs, as...
Can Google Be Trusted? They are a world-leading enterprise, employing over 22,000 people. Fortune named them "America's Most Innovative Company". They also run various online marketplace services, through which a vast amount of money flows. They are a trusted name in households across the country.
Link Building: The Future Of Relationships Link building is hard work. Have you ever tried to get people to link to your pure commerce/commercial brochure-web site? You know how tough it is out there.
Is Your Search Result Sexy? Do your tags scream "Click Me"? Following on from my post yesterday, How To Craft Kick-Ass Title Tags & Headlines, lets look at meta tags as an...
Black Hole SEO There is a black hole forming. A few of them, actually. These black holes aren't the result of the CERN Hadron Collider. They are forming for two reasons:...
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