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July Google.co.uk Ranking (SERP) Changes!
Google Explains How to File Re-consideration Request! Over at the Google Webmaster Central Blog, Google has put up a valuable post, that every Webmaster should definitely go through. In the post, Google has explained in length how...
Google Starting To Display Cross-Domain Sitelinks!
Webmasters On Edge with July Google Ranking Changes! Couple of days ago, while I going through the clients' weekly ranking reports, I noticed that, there have been substantial fluctuations in the Google SERPS.(Search Engine Result Pages).
Yahoo! June 2008 Search Index Update!
Yahoo! Slurp gets Banned by Webmasters! According to Webmaster World , numerous Webmasters, after bearing inconsistent Yahoo! crawl rate and odd site traffic, have finally decided to take the ultimate step and are banning...
Google Affiliate Network- A Platform for Advertisers! In March this year, I had informed our readers, that Google had finally acquired DoubleClick, which is a leading Internet advertising service provider. But, DoubleClick while merging with Google, brought along its affiliate advertisement network feature known as 'Performics'.
Microsoft to Buy,'Powerset'! Reality or Rumor? Microsoft, it seems is adamant on buying out companies, one after another, perhaps to satisfy a crumpled ego. Whatever it may be, Venture Beat has reported that Microsoft has reached...
Yahoo! Closes Shop on Overture Keyword Suggestion Tool! It has been a long time coming and especially with all the problems creeping up in Overture Keyword Suggestion Tool, the shut down for this tool was long overdue. According to Webmaster World, Yahoo! has finally pulled the plug on Overture Keyword Suggestion Tool. If your try to visit inventory.overture.com...
Google Ponders Past Queries to Deliver Advertisements! According to Saul Hansell at New York Times, Google is now testing some of its users' online behavior data to deliver better search advertisements. Google still hasn't disclosed the details...
Yahoo! Sends Letter to Stockholders! After the Microsoft-Yahoo! fiasco, came the Yahoo!-Google deal and then began the chain of outgoing executives. With Yahoo! going down the slope and the stockholder's meeting just around the corner, scheduled to be held on August 1st 2008, Yahoo! CEO Jerry Yang is finally feeling the heat...
Google Trifecta! A Free Webmaster Online Seminar!
Google Launches 'AdPlanner'! But Data from 'Google Toolbar'? A few days ago, I had reported to our readers that Google had launched a factor in the Google Trends, known as 'Google Trends for Websites'. Hot on the heels of this launch, according...
At Google, 'Long URLs' Can Land You in Trouble! It's true! According to Search Engine Roundtable now even modeling your websites on long URLs can get your sites into trouble with Google indexing. Over at the Google Groups, Googler JohnMu comments upon a URL that according to him is quite long and this is what he has to say...
Google Sued For Trade Secret Violation!
Google Explains Method of 'Adding Business on Google Maps' Over at the Google Blogoscoped, there is a post that has provided details as to how a user can successfully add his business to the Google Maps. Google Universal Search is essentially...
AdWords Team Shares Factors Influencing Quality Score! According to Search Engine Roundtable at the Google Groups, the AdWords Pro, has stated some criteria that should be kept in mind, if you are looking for good AdWords quality score.
Google Video Now with Search Suggestions!
Yahoo! Traffic Quality Center Updated Last year in August, Yahoo! had introduced the Traffic Quality Center for Yahoo! Search Marketing. Traffic Quality Center is basically a place for Yahoo! to discuss its quality-related...
SEMPO 07 State of the Market: If our readers recall, I had recently posted a part of the 'SEMPO 2007 State of the Market Survey', where I mentioned, that according to the survey, the search engine marketing industry was experiencing a major shift in the Online Advertisement Spend Trend. Now finally, the SEMPO 2007 State of the Market Survey...
Yahoo! Loses 3 More Executives!
'Local Search Ranking Factors Guide'! David Himm, is a website designer and an online marketing consultant, has compiled and released the 'Local Search Ranking Factors Guide'. This compilation, David has emphasized...
Yahoo! Mobile to Extend its Reach in Asia Pacific!
Google Local Business Center gets a Facelift! According to Mike Blumenthal, the Google Map Local Business Center has been given a facelift with a new interface and various features. The Google Maps Local Business Center helps ...
Yahoo! To Merge Yahoo! Local Blog With Yahoo! Search Blog!
Jeff Weiner Officially Bids Adieu! Joins ACCEL! A few days ago, I had reported that Yahoo! Executive VP, Network Division Mr. Jeff Weiner was leaving Yahoo! and was moving on to greener pastures. Now it is official, that Mr. Weiner...
Guide to Google WebmasterTools: SEO Perspective! At the Eric Lander's Blog, he has created a presentation that addresses the various tools of Google Webmaster Tools, their importance and their working from the perspective of SEO...
Google Webmaster Live Chat! June 19th 2008 You might remember that we covered the landmark 'first ever Google Webmaster Central Live Chat' in March this year and it went on to be highly a successful endeavor from Google. High on the heels of the last event, Google has announced via Google Webmaster Central Blog, another Google Webmaster Central
Google Related Search Suggestions! Now Faster! Google is educating users about the 'related search suggestions' and how it helps users narrow their search and get what they are looking for. According to the Google Blog, Google...
Google Algo Tweaks: Traffic Down by 90%! Reports are flooding in from Webmaster World, that there seems to be sudden and a dramatic traffic drop from Google. Numerous Webmasters have been reporting about this disturbing...
Google Trends 'Updated'! 'Numeric Scale' & 'CSV Export'! Google Trends is a service that can be used to see how popular certain search terms are across geographic regions, cities, and languages.Ever since the launch of Google Trends in March 2006, Google has been tweaking it up to keep it in sync with the ever evolving trends. Now, Google has launched...
Updated List of 'Google Data Centers'!
Google Launches AdWords API Starter Kit! Search Engine Roundtable reports that, Google has launched the Google AdWords API Starter Kit. The motive behind the new AdWords API Starter kit is to spread awareness about ...
Google AdWords Editor 6.0 for Windows and Mac! Last month, Google had released Google AdWords Editor 5.1 and now within a month, Google has announced the release of Google AdWords Editor 6.0. The new AdWords Editor 6.0...
Google SERPs Dancing: June 2008 Update? According to Webmasters World Google SERPs (Search Engine Result Pages) are returning fewer results for specific queries, pointing to possible Google SERPs update. The speculations for such changes are that, it may be due to the quality control practices employed by Google, or it can also be a human-error.
Yahoo! Updates ToS for Sponsored Search! According to Webmaster World, Yahoo! has updated the Terms Of Service (TOS) for its sponsored search, that has left the advertisers furious. As per the new TOS, Yahoo! can now access...
Yahoo! and Havas Digital Announce Global Partnership Yahoo! Inc. has announced that, it has partnered with Havas Digital, which is one of the world's leading interactive agencies and has agreed upon a Global Partnership. As per the deal, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo's...
Google, Yahoo! & Microsoft Talk 'Robot Exclusion Protocol'! Google Webmaster Central Blog, Yahoo Search Blog and the Microsoft Live Search Webmaster Center Blog have come out with quite informative documentation about Robot Exclusion...
Yahoo! Launches 'Yahoo! Circular Program' Yahoo! has announced the launch of the 'Yahoo! Circular Program' . This service will enable the advertisers to reach out to the consumers with the help of Yahoo! Smart Ads Technology powered by Content from ShopLocal. Yahoo! has launched the Yahoo! Circular Program in order to help advertisers...
Google Changes Definition for 'Doorway Pages' According to Search Engine Watch, Google has changed the way it defines 'Doorway Pages'.
Search Google Via Command Line!
Google Servers to Cross 200,000 Mark. At the Google I/O Conference, according to news.com, Google lifted the iron curtains and gave a sneak peak of the Google Data Center Operations. Google Fellow Jeff Dean spoke...
Google Webmaster Tool Develops Glitch!
Live Search With Enhanced Results! Till a couple of days ago, if you would type in a query that would be available on Wikipedia, then the SERPs (Search Engine Result Pages) just came out with the exact match and the...
Google Quietly Launches 'Google Merchant Search! According to Search Engine Land, Google has launched the Google Merchant Search, a service that allows users to compare shopping services like loans etc. There has been no fanfare about this release and till now it has maintained a very low profile. As with all new Google services, the Google Merchant Search...
Google is the 'Dream Office' for MBA Graduates! That's right, Google has become the 'Dream Office' for most of the MBA graduates. According to CNN Money, a survey conducted by Universum Communications, that included 5,769...
Yahoo! May 2008 Weather (Index) Update Yahoo! has announced that it would be rolling out its 'Weather Update', that would include changes in the crawling, indexing and ranking algorithms. The expected update will continue...
ComScore April 2008 U.S. Search - Google Leads! ComScore has released the U.S. Search Engine Rankings for April 2008. According to the results, the user base in the United States conducted 10.6 billion searches and Google still maintains its supremacy as the leading search engine. As expected there is an ongoing discussion at Webmaster...
Microsoft Shuts Down Live Books and Academic projects! According to the MSN Live Search Blog, the Live Search Books service from Microsoft is shutting down. Microsoft will preserve the Live Search Books and Live Search Academics...
Microsoft to Introduce Advertising in Live Search Mobile!
Google Content Network Officially Open So, it looks like Google is slowly proving itself to be the 'People's Company', as for this entire week it has been opening itself to the users and advertisers alike. As I had reported to our...
Anti-Trust Looms On Google-Yahoo! Partnership! A possible partnership between Google and Yahoo! looked to be in the works. Google was supposed to let Yahoo! display some of Google advertisements in its SERPs (Search Engine Result Pages). The prospective partnership was intended to solidify after the test run between Yahoo! and Google.
Tips to Improve 'Image Ranking' in Search Engines! Last month I had informed our readers about the importance of Image Ranking and that Google was working on a ranking algorithm for images. Following the same track of 'Image...
'Experiment to Improve Rankings in SERPs'! SEO or Search Engine Optimization has slowly turned into a field of experiments. Users around the world constantly practice 'Trial and Error' methodology to enhance or optimize their websites in an effort to improve their site rankings and clickthrough rates in the SERPs (Search Engine Result Pages).
SERP Changes in Ask.com. Strange but True! Just like the planetary alignment is a rare sight, so is the news of Ask.com updating their search index or algorithm!. Especially after their last update was a year ago. However, several posts...
A Peek Inside the 'Google Search Quality' Google has finally decided to lose the 'Secret Agent' persona just a bit and via the Google Blog given a tour of its 'Search Quality' The quality team responsible for the ranking of Google Search Results is called the Search Quality Team. One of the main responsibilities of the Search Quality Team...
Google All Set To Accept Third-Party Tags On Content Network! Google is finally ready to open up and accept third-party advertising tags. They announced, this development will ensure that advertisers will work with approved third parties to serve...
Google Offers a Look at Their Search Factory! As I had mentioned earlier, Google allowed the people around the world to have a glimpse into their search factory when they broadcast an informal gathering on the way search was expanding and also gave an update on Google Health. According to Google, the discussion centered around...
Finally Google voted as No.1 Website, Yahoo! Dominance Ends!
Google Goes Eco-friendly ~ Ads in Green! As reported by the iCrossing Blog, Google is turning eco-friendly and is opting for green in the Google user interface. With the aim of making the landing page clear and user-friendly...
Microsoft Opens Talks WithYahoo! ... Again Microsoft is at it again! In a statement released on Sunday, May 18, it put before Yahoo! a new deal that does not seek to acquire all of Yahoo. Microsoft's press release reads In light of developments since the withdrawal of the Microsoft proposal to acquire Yahoo! Inc.
Google Releases AdWords Editor 5.1 Google has announced the release of AdWords Editor 5.1. This new version contains only minor adjustments, but would be quite beneficial for users. AdWords Editor 5.1 update includes...
Google Shows 'robots.txt file' in its SERPS! There is a new concern at the Webmaster World with many Webmasters reporting that Google is showing their 'robots.txt file' in its SERPS (Search Engine Result Pages). Although, it shouldn't pose any threat, still there is considerable concern over this latest development. However, some other Webmasters...
Google Webmaster Tools Adds 4 New Languages! Google Webmaster Tools has announced, the addition of 4 more languages, bringing the total amount of languages to 26. It means that the Google Webmaster Tools is now available...
Google Implements Changes to Strengthen AdWords Conversion Tracking! AdWords Conversion is a free tool in Google AdWords that help advertisers get an understanding of the process that follows a user's click on an advertisement. Its main objective is to give vital information to publishers as to which clicks most often lead to conversions and how they can make use of their money more effectively.
Yahoo! Displays Geographic Locations in Search Advertisements! Yahoo! Seems to be following Google like a kid. Whatever Google comes up with, after some time you see Yahoo! With the same feature, just different names. As reported by...
Yahoo's Search Marketing Program Nearing its End?
Google Explains the process of Auction for Advertisements! With millions of keywords up for grabs, it becomes virtually impossible to put a price tag on each of them. Hence, the process of Auction.As Google explains, every search engine uses...
Yahoo! Shows Google as a Malware! URL Mix-Up! Since the successful launch of McAfee powered Yahoo's Search Scan, it was only a matter of time for something to go wrong. It seems luck just isn't going Yahoo's way. According to a post on TechCrunch, a small glitch in the Yahoo! SERPs (Search Engine Result Pages) that are now powered by SearchScan...
Google 'We've Fixed AdSense Reports', Publishers Disagree! We had informed our users yesterday, that there were numerous reports of delays in Google AdWords and Google AdSense reports which was leading to incorrect data. However, now...
AdWords Adds 'Landing Page Load Time' as factor for Quality As it had been expected, Google has announced, that it will now be displaying load time evaluations or Landing Page Load Time on the Keyword Analysis Page. This factor will directly...
Google Shows Images of Products in SERPs! Myth or a Fact? It seems like Google never stops testing with its SERPs (Search Engine Result Pages), never issues a notification of conducting a test and with numerous speculations, Google's tests have...
Google Loses another Executive!
Is Google out with a Confession for its Minus 60 Penalty? It is considered to one of the most dreaded penalties that can be levied by Google on a Webmaster for bad link practices. Known as -60 Penalty, it pushes the website of the penalized...
Microsoft Releases Improved Live Search Microsoft has released yet another version of its Live Search, taking into consideration critical data such as user research, customer feedback and other data as well. However, this time...
Unicode 5.1 now Active in Google Search Last month, the Unicode Consortium had announced the release of Unicode 5.1. Almost every webpage nowadays uses a wide variety of different character codings ranging from ASCII...
Yahoo! Shares take a Dramatic Plunge as Microsoft withdraws Bid! Yahoo! Successfully avoided the jaws of Microsoft, but found itself drowning in the share market. Microsoft had to withdraw its takeover bid for Yahoo! as the latter had asked for a higher price of $37 a share against Microsoft's final bid of $33 a share. But this deterrence didn't give Yahoo! CEO Jerry Yang any opportunity to smile.
Google to Launch 'Google Ocean'!
Google Crawlers Record Slowest Crawl for April'08! Numerous Webmasters have reported that Google crawlers known as GoogleBots have recorded their slowest crawling graph yet. For the month of April, the crawling rate fell by almost 75%...
Google TV Ads Expands. Reaches out to all U.S. Advertisers. Google has introduced a unique all-digital with the sole purpose of helping advertisers buy more accountable and measurable TV advertisements more easily, efficiently. According to the Google Blog, this program had been in Beta Test Phase and also in 'Invitation Only Mode' since its initiation...
Google Updating Toolbar PageRank- Hold on to Your Butts! PageRank is a value determination tool used by Google to represent the importance of a page on the web. Google calculates the rank of web page on the basis of votes cast for it. It is...
Microsoft Applies Another Update to Live Product Search- MSN on the Fastrack! Continuing from the last update that Microsoft had applied to Live Search Products last week, yet another critical update has been patched into its Live Search Products Service. According to the Live Search Blog, the users would be able to perform research and find suitable deals on the products displayed within Live Search.
Google Maps Now Even Easier To Follow With 'Street View' Google Maps have been helping users find the quickest and the safest way to their destinations. Now with the addition of another new feature, users will not only be able to get the directions,
Live Search now Ranks Celebrities that you Search
Yahoo! Adds Radius Circle in its Maps to Help Narrow Search Yahoo Locals have added a new feature to their maps. While looking for a particular query in Yahoo! Local Maps, you can use the 'Expand Map' option, which will then activate a Radius...
Google's AdWords URLs Doing Somersaults! Another 'Test' In Progress? These days, it seems that Google has become more of a 'Chemistry' oriented company. Especially, due their frequent 'Trial & Error' methodology while performing tests its SERPs (Search Engine Result Pages). There is a change that has been reported in Google AdWord advertisements.
Google Phasing Out OAI-PMH Support in Sitemaps! Google is preparing to phase out the Open Archives Initiative Protocol for Metadata Harvesting from SiteMaps which was used as an inter-operable framework based on metadata harvesting.
Yahoo! Launches SearchMonkey! Yahoo! has unveiled an open-source tool that would benefit both the users and publishers alike as they would be able to increase the search results in context to a particular website. This open source tool known as SearchMonkey will give the publishers the possibility of enhancing their search results on Yahoo!...
Impressive First Quarter Results, Yahoo! still Open to Deals After posting an impressive show of their First Quarter Financial Results of 2008, Yahoo! CEO Jerry Yang said that Yahoo! has still kept its doors opened to Microsoft's bid, provided this...
MSN Live Search Releases New Features!
Yahoo! Aims For Transparency. Introduces 'Click Filter Report' Yahoo's (YSM) proprietary 'Click Protection System' has been in place for quite some time, in an effort to monitor fraud clicks. Now with the introduction of 'Click Filter Report', even users...
Yahoo! Aims For Transparency. Introduces 'Click Filter Report' Yahoo's (YSM) proprietary 'Click Protection System' has been in place for quite some time, in an effort to monitor fraud clicks. Now with the introduction of 'Click Filter Report', even users...
Yahoo's First Quarter Results Beat Expectations: Will Microsoft Back-out? The much awaited financial results for Yahoo's first quarter ending on March 31st 2008 have been announced. According to Yahoo! , the revenues for the first quarter of 2008 have been at $1,818 Million, which is a 9% increase compared to $1,672 million for the first quarter financial results of 2007.
Yahoo! Search Index Update Is Official!
W3Counter, Another Alternative to Google Analytics! Almost every Webmaster uses Google Analytics to maintain their website statistics. However, we are in constant search for new tools and services, with the sole purpose of exploration and...
Google Re-launches WHOIS Query Search Google had launched an application in January 2004 called WHOIS, that was later withdrawn. However, now according to Matt Cutts WHOIS feature has been released again. By entering...
Yahoo! & Google Test Successful. A Giant Leap for Y! Wall Street Journal has reported that Yahoo! Inc, and Google have got closer to a partnership deal after the successful testing of Google advertisements in Yahoo! SERPS (Search Engine Result Page). On April 10th 2008, we had reported to our readers that Yahoo! was going to test Google's ads in its SERPS.
Y! Search Crawler Updated to Slurp 3.0! Yahoo! announced the latest update to its Search Crawler called Yahoo Slurp 3.0. Although the Slurp 3.0 will recognize the same parameters and all robots.txt directives for Yahoo! Slurp...
Microsoft Launches Up With Live Search News! In a post by Barry Schwartz, Microsoft has launched Live Search News. It is speculated that this latest release is a direct answer to the Google News. The look of the Live Search News is...
Google AdSense Now With Link Units Reporting As of today Google AdSense has been equipped with Link Units in the AdSense interface. Link Units are text advertisements. These units display a list of topics relevant to the user's web...
Yahoo! Weather Update In Progress? According to Webmaster World, there are major ranking changes cropping up in the Yahoo! SERPs. Speculations has it that Yahoo! might have started an algorithm and indexing update...
Microsoft Releases New Live Search Maps and Virtual Earth 3D! Our planet has become a lot smaller since the advent of online mapping phenomenon. Google, Yahoo, Mapquest and Microsoft have all been working in this field for quite some time now.
Yahoo! Insists that Google is just a 'Trial' In an effort to lay to rest the rumors and speculations that have been buzzing around in the online community, according to WMW: Yahoo! Inc in an open statement insisted that its decision...
Google Tend To Crawl & Index HTML Forms! On Friday, April11 2008 Google Webmasters Blog revealed that Google had been testing a new search related technology that would enable Google crawl agents to explore some HTML... |