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Will Yahoo's Panama Deliver? Poor Yahoo. For a company that survived the bursting of the dot com bubble, had the largest Internet audience for most of 2006, and boasted a $3.16 billion gross profit over the last twelve months, they've taken quite a vicious PR beating.
Preparing for Local Search Borrell Associates recently released a study painting a very healthy picture for the future of local search.
Privacy: The Elephant in the Room Privacy, or rather, privacy violations, have been much in the news this past summer. By far the biggest event was AOL's data breach, which made the search queries of 650,000 AOL users public without their consent.
Paid Listings Becoming More Relevant Than Organic Results? It's long been an article of faith among many Web users that the organic results served up by the search engines' algorithms are more relevant to most users' queries than the paid results.
Mining the AOL Search Data AOL's release of a treasure trove of search query data gathered from 650,000 of its users has generated a lot of hand-wringing and hair-pulling.
Google's Deal with XM: What Does It Mean? Googles not-so-secret plan to become the central clearinghouse for auction-based media became a reality on Wednesday, when it was announced that it will begin serving ads to XM Satellite Radio, a 7 million subscriber network.
Do Big Brands Spell Trouble For Search Marketers? Keyword prices fluctuate predictably throughout the year, as demand for them ebbs and flows. The peak season is, naturally, during the Holiday shopping period, which begins well before Thanksgiving and extends through New Years.
Madison Avenue STILL Doesn't Get Search I'm a New York-based frog, and like human residents of this city, I often find myself having dangerously close encounters with fast-moving vehicles in this city.
Immersing Yourself in Search As curiosity (and in some quarters, anxiety) about Search Marketing continues to percolate through Corporate Americas executive suites, the demand for information about Search continues to strengthen.
Branded Keywords and Organic Exposure Last week, SEMPO, the Search Engine Marketing Professional Organization (http://www.sempo.org) announced that it will be publishing a limited but current subset of Hitwise's top search term data on its Website.
Google Does Interactive TV Last week, Google presented a research paper which supplied an amazing glimpse of its thinking on the future of media. Titled "Social- and Interactive-Television Applications...
Google Adds Value to Adwords Competition for your Search marketing dollars is heating up, and all of the major engines have announced that major upgrades to their ad serving platforms are in the works.
Is Your SEM Team on the Verge of Burnout? When SEMPO (the Search Engine Marketing Professional Organization) conducted its annual "State of Search" report in late 2005, it found that just about two-thirds...
How Microsoft Could Win The Search Wars There's been a lot of news recently about Microsoft's new efforts to take on Google. Much of the visible battle concerns IE 7.0, Microsoft's in-Beta browser...
What to Do When Your SEO Project Stalls Your SEO project is drifting, and you're getting angry, because your customers can't find your site, and your competitors are circling like jackals. What do you do?
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