iEntry 10th Anniversary
RSS
Contact
 |
|
The Need For Better Communication From Google As a company, Google tends to favor automation, whether its in Adwords, organic algorithm updates, or dealing with the public in general. This automation makes them efficient and profitable, but it also makes it very hard when doing any sort of customer service interaction.
How do you leverage social media for SEO? You can't look up without reading about another link between social media and search engine optimization. Bing is now integrating Facebook "Like" data into its rankings and Google has just started integrating activity from Twitter, Quora, and FlickR. So the question is starting to be asked, "How do you leverage social media for SEO?"
Google Loses Its Adult Supervision Probably the biggest industry story this past month was the announcement that Eric Schmidt is being kicked upstairs at Google, with Larry Page taking the wheel. The triumvirate (along with Sergey Brin) that has managed Google throughout its life as a public company has always been a bit shadowy, in terms of how the decisions have been made.
Social Search Is Here Not long ago, there was a lot of discussion about whether Facebook was taking over the hearts and minds of the next generation, where Google has owned the previous one. Much discussion ensued about whether using a search engine to find things would be easier than asking your friends. As usual, the future is more complex than we imagine, because we have all decided that the answer between text search and social networking is...both.
Bing Goes Social With Search It's been about a month since Facebook and Microsoft hooked up to talk about how Bing will be using Facebook data in its search rankings. It caused quite a stir, for about ten minutes, and then everyone moved on. We went back to asking what Google will do next and we are missing the big picture.
Staying Ahead Of Google Search Last week, I asked the musical question, "Are you keeping up with Google?" In that post, I tried to stimulate some thinking around the idea that waiting for the ranking algorithm to change is not the best time to begin doing something new in response. If you work that way, you are constantly feeling under the gun, like you can't keep up, and that you are always falling behind.
Have You Kept Up With Google? It was only recently that a number of critics were talking about how Google is standing still and Bing is the real innovator in the search space. I think that Google Instant has quieted those critics, at least for now. Love it or hate it, Google Instant certainly is innovative and it is not the only thing going on at the Googleplex.
Springo Search Joins Google, Yahoo, And Bing I recently had a chance to interview Aviv Refuah, founder and CEO of both Springo and Netex Ltd. Netex Ltd. is a global Internet company that develops innovative Web navigation solutions and just launched in the United States under the Springo brand. Springo is a tool that helps people find information, just like a search engine, but with a few twists. read on to find out more about Aviv and Springo.
What If There Were No Search Engines? Last week, at the Search Insider Summit at Captiva Island, Chris Copeland had an interesting talk entitled, "What if there was no Google?" Chris worked through a number of different alternatives for how to cope with a marketing program where you could not put any of your spending in Google's pocket--you just drew a line through that Google row in your spreadsheet.
Google Advises to Increase Your Server Speed Nobody likes slow web sites, but did you know that it affects your search results? Google is on the record as saying that site performance is a key factor in both organic and paid search results. The other search engines might be doing the same thing. So, if your site has always been a little sluggish during peak times, or just a bit pokey all the time, it might be hurting you in ways that you don't realize.
Google Fights Evil...Sometimes All eyes are on Google, 24x7, it seems. Google's latest news is big enough for CNN, because it features a steel cage match among two gotta watch wrestlers, Google vs. China.
Does Mobile Search Within Rural Areas Work Well I have been watching the changes that have been coming down the pike for quite some time now with regard to local search. I am not some kind of an expert but I am certainly aware...
Why Google Doesn't Care About Bing As Microsoft Corp. (Nasdaq: MSFT) and Yahoo Inc. (Nasdaq: YHOO) near the expected regulatory approval of their deal for Bing to power all Yahoo searches, Bing will become a far more important player in the search business -- one that no search marketer can safely ignore. Bing will have close to 30 percent market share, so its the rare marketer...
Google Sues Make Money with Google Scams
Google's Plan for Mobile Domination Its become fashionable the last few years to take pot shots at Google (Nasdaq: GOOG) for succeeding at only one thing: advertising. After all, the critics say, look at everything else Google has tried. Theyve taken on voicemail, video, office software, and dozens of other areas, but what do they make money at? Just advertising.
Yahoo And Bing's Deal Moves Closer To Approval No, not that Bing--Microsoft's Bing search engine. And no, I haven't been living under a rock. (Who does that, anyway?) I know Bing has been out for months. That's not what you need to be ready for. You need to be ready for approval of the Yahoo! deal with Bing, because once that happens, everything you've been doing with Yahoo! will change.
Google Labs Jumps into Social Search People have been talking about social search for years, but the noise reaches a crescendo whenever Google does something--in this case, Google Labs suddenly delivering...
Google Losing Money with YouTube? Analysts keep bringing it up. Reporters do, too. How much money is Google losing on YouTube? And can they afford it? The lingering question that affects Internet marketers the most is what happens if Google decides they can't afford it. If you are using YouTube for marketing, should you be worried? First off, no one knows how much YouTube costs Google, nor how much revenue it brings in.
Google With a Case of Big Company Google has been a big company for many years now, and did better than most not to act like one. Big companies run by the its shareholders and creditors, but Sergey and Larry have taken pains to run the company their way and have precious little debt. Big companies suffer from top-down planning, but Google allows employees to spend 20% of their time on selected projects.
More Money, Fewer Answers Everyone is staring hard at Bing, Microsoft's new search engine, and I mostly like what I see, with one exception. I've written before about the search engine conflict of interest between highlighting their own properties and providing the truly best answer. In the quest for ever more cash, search engines are presenting results that point to their own pages. What does that mean?
Ill-Advised Ads For Google Some critics maintain that Google (Nasdaq: GOOG) can give away Gmail, Google Docs, Google Analytics, and all sorts of fabulous free tools, but the company's only really successful business is paid search ads. Those critics would not be surprised by Googles latest attempt to make some money from their massive investment in YouTube Inc.: paid search ads.
Economy Down and Google Up
Social Search Just Got Serious I've written in the past that these upstart new search engines won't unseat Google, and nothing about Delver changes my mind. However, I do think Delver is worth watching, because it might show us the way to a new level of search relevance through its interesting implementation of social search.
When You're Google, Knowledge Really Is Power I seem to be writing about Google a lot lately because I keep seeing small things that I think will add up to big things. Recently, I discussed Google's strategy, noting all the ways that...
Google Takes Another Stab at Demographics Google has a reputation as an innovator, but in personalization, they've been anything but. As I pointed out a few weeks ago, Google is deathly afraid of the only thing that can derail their plans"a privacy backlash. So, after yet another beta test for adding demographics to their paid placement offering,
Is Search Marketing Different for Multinationals? I got an e-mail recently from someone at a large, multinational company who is in a quandary. They've had some success with their U.S. Web marketing, but now each of the country teams in the company are demanding help. What are the best ways to manage a multinational Web site presence?
Search Marketing is Direct Marketing One of the things I try to do sometimes in my blog is to reiterate the basics. I know that some of you are experts, but I keep seeing experts miss the simple things...
Want Google to Talk to You? When I speak to audiences, I sometimes get questions about how a search marketer would ever know that something is wrong.
Search - Keeping it Fresh When I read Jill Whelan's excellent High Rankings Advisor newsletter last night, she had a surprise from Google: a way to tell search engines when your page is out-of-date and should be removed from the results.
Yahoo! Being Punished for Not Being Google The headlines blare an age-old story, where the designated grown-up brought in to grow the high-flying young company has been sacked, replaced by the original founder.
The New Version of Google Analytics I held off writing about the new version of Google Analytics because my Web site's statistics had not been converted to the new stuff yet. Now it has. My first take-this is a huge improvement.
Google's Power Debated In my May Biznology newsletter, I took issue with those who believe Google is too powerful. I don't think Google controls as much as what Microsoft does and nowhere near what IBM did back in the 1970s. Marshall Sponder disagrees.
Should We Still Stress About Click Fraud? I find that most search marketers don't know what to make of click fraud.
Are Your Affiliates Channelling Your Paid Search Customers? Angie McCloskey makes a strong case in MediaPost's Performance Insider on how "Affiliates Are Pilfering Your Brand" by grabbing branded search terms and then charging the merchant for the trouble.
Does Content Management Ruin Organic Search? I came across a post from Ben Kemp (SEO Guy) entitled "Content Management Systems Equal Business Suicide!" (Hat tip: Laurel Papworth).
Organic Search Marketing Needs Words I got an e-mail today from someone who wants to take a small business to the next level by focusing on search marketing. And I had an ah-ha moment. There's some organic search marketing advice that I have just been taking for granted to such a degree that I may not have said it. You really need words. Lotsa words.
Why Does Paid Search Work So Well? Sometimes I get so tied up in being an expert that I miss the basics. It happened to me not long ago when I was explaining some deep search marketing concepts to a savvy marketing audience.
Is Search Marketing Too Much Work for Publishers? Tom Foremski let loose with a long list of complaints about what a pain it is for publishers to make their content palatable for search engines.
Remember Search Marketing is Marketing I enjoyed my appearance at the ExL Pharma Search Engine Marketing for Pharmaceutical Companies conference today in Princeton, New Jersey.
People Search After Navigation Fails If your customers are disappointed in your Web site's search facility, it's not only because search didn't work"it's because most of them already failed at navigating. To learn more about where your customers are coming from, read on.
Google is for Searching the Entire Web I've mentioned before that Jared Spool's studies show that people who use Web site search succeed just 34% of the time. Why are searchers so disappointed in Web site searches?
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
