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When You're Google, Knowledge Really Is Power I seem to be writing about Google a lot lately because I keep seeing small things that I think will add up to big things. Recently, I discussed Google's strategy, noting all the ways that...
Google Takes Another Stab at Demographics Google has a reputation as an innovator, but in personalization, they've been anything but. As I pointed out a few weeks ago, Google is deathly afraid of the only thing that can derail their plans"a privacy backlash. So, after yet another beta test for adding demographics to their paid placement offering,
Is Search Marketing Different for Multinationals? I got an e-mail recently from someone at a large, multinational company who is in a quandary. They've had some success with their U.S. Web marketing, but now each of the country teams in the company are demanding help. What are the best ways to manage a multinational Web site presence?
Search Marketing is Direct Marketing One of the things I try to do sometimes in my blog is to reiterate the basics. I know that some of you are experts, but I keep seeing experts miss the simple things...
Want Google to Talk to You? When I speak to audiences, I sometimes get questions about how a search marketer would ever know that something is wrong.
Search - Keeping it Fresh When I read Jill Whelan's excellent High Rankings Advisor newsletter last night, she had a surprise from Google: a way to tell search engines when your page is out-of-date and should be removed from the results.
Yahoo! Being Punished for Not Being Google The headlines blare an age-old story, where the designated grown-up brought in to grow the high-flying young company has been sacked, replaced by the original founder.
The New Version of Google Analytics I held off writing about the new version of Google Analytics because my Web site's statistics had not been converted to the new stuff yet. Now it has. My first take-this is a huge improvement.
Google's Power Debated In my May Biznology newsletter, I took issue with those who believe Google is too powerful. I don't think Google controls as much as what Microsoft does and nowhere near what IBM did back in the 1970s. Marshall Sponder disagrees.
Should We Still Stress About Click Fraud? I find that most search marketers don't know what to make of click fraud.
Are Your Affiliates Channelling Your Paid Search Customers? Angie McCloskey makes a strong case in MediaPost's Performance Insider on how "Affiliates Are Pilfering Your Brand" by grabbing branded search terms and then charging the merchant for the trouble.
Does Content Management Ruin Organic Search? I came across a post from Ben Kemp (SEO Guy) entitled "Content Management Systems Equal Business Suicide!" (Hat tip: Laurel Papworth).
Organic Search Marketing Needs Words I got an e-mail today from someone who wants to take a small business to the next level by focusing on search marketing. And I had an ah-ha moment. There's some organic search marketing advice that I have just been taking for granted to such a degree that I may not have said it. You really need words. Lotsa words.
Why Does Paid Search Work So Well? Sometimes I get so tied up in being an expert that I miss the basics. It happened to me not long ago when I was explaining some deep search marketing concepts to a savvy marketing audience.
Is Search Marketing Too Much Work for Publishers? Tom Foremski let loose with a long list of complaints about what a pain it is for publishers to make their content palatable for search engines.
Remember Search Marketing is Marketing I enjoyed my appearance at the ExL Pharma Search Engine Marketing for Pharmaceutical Companies conference today in Princeton, New Jersey.
People Search After Navigation Fails If your customers are disappointed in your Web site's search facility, it's not only because search didn't work"it's because most of them already failed at navigating. To learn more about where your customers are coming from, read on.
Google is for Searching the Entire Web I've mentioned before that Jared Spool's studies show that people who use Web site search succeed just 34% of the time. Why are searchers so disappointed in Web site searches?
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