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Kickstarting SEMPO's Engine To Move Forward SEMPO Needs to Get Sexy. When I started in the search engine marketing game I put SEMPO on a pedestal because some of the industrys greats were behind the organisation, from Kevin Lee to Bruce Clay and Gord Hotchkiss, to name a few. To young search marketers these are the rock stars of the industry...
What Does The Yahoo Microsoft Search Alliance Mean? Recently, I wrote about one of the main impacts of the Yahoo! and Microsoft Search Alliance being the transition of Yahoo! Search to the Microsoft adCenter platform. For search marketers this...
What To Expect From The Finalized Yahoo-Bing Merger In mid-2009, the Yahoo-Bing Merger became final and a wave of speculation hit the market about what it meant for the search industry, searcher experience, market competition, SEO & PPC implications etc.
Sitelinks - Who Benefits? In late 2009, AdWords launched a new feature designed to 'increase choice and relevancy in search ads' by allowing you to provide additional links to deep content on your website.
Build Your Integrated Search Marketing Team: Part 2 Part I introduced the notion that SEM teams do not always speak the same language and in fact sometimes operate in silos more than they work as a team. In Part II we focus on 4 more ways in which a search marketing team can become more unified. There are no hard rules to achieve this " in the end it is people working with other people, which means that due consideration is required.
Build Your Integrated Search Marketing Team The search marketing industry itself is still very young, with veterans having 10 - 15 years of experience the timeline of the SEM world closely mimics that of search engine creation growth and expansion. Up to a few years ago, two years of experience in the SEM industry was regarded as significant while in 2010, the rough industry standard for experienced is 3-5 years.
Google 0 vs. China 1 Google has a new approach to China as David Drummond, the companys chief legal officer put it on January 12 on Googles official blog. The post quite directly points a finger at China as the source of a "highly sophisticated and targeted attack on our corporate infrastructure originating from China.
Breaking Search Barriers In 1886 John Wanamaker coined the phrase that would define traditional marketing: I know that 50% of my advertising is wastedI just dont know which half! Then in 2000, search marketing made its official debut with the launch of Google AdWords. This redefined the marketing game, as Pay-per-Click (PPC) gave rise to a measurable form of consumer-initiated pull marketing.
Are There Guarantees in SEO? An interesting commenter dialogue discussing SEO guarantees took place on my Marketing Pilgrim guest post. An innocent comment supporting the articles take on the vast array of grandiose guarantees and claims made in the SEO industry, led to a debate on SEO ranking guarantees vs. guarantees based on performance based pricing. There is a clear difference between the two.
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