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SES: New Face of In-House Search The New Face o In-House Search included Ron Belanger as the moderator and Bill Hunt from Global Strategies International, Olivier Lemaignen from Intuit, Marshall D. Simmonds from New York Times, Bill Macaitis from Fox Interactive Media and Brendan Hart from National Geographic Digital Media.
Interview With Terry Plank SEMPO Institute The opportunities in the search marketing industry are as good now as theyve ever been. With a new year many people working for agencies, just getting out of college...
Search Engine Optimization for Small Business Recently I did a podcast for AllBusiness.com , recently acquired by Dun & Bradstreet, along with their Marketing Director, David Saries.
Google Doubleclick Deal Good to Go At the SIS conference last week there were a number of DoubleClick employees in attendance. In fact, I sat next to Cam Blazer during dinner one night...
Press Release SEO Tips Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases for search engines.
BIGLIST Search Marketing Blogs Update 112307 With our U.S. readers recovering from heavy doses of tryptophan from yesterdays turkey-fest, we wanted to offer up another sparky update on the BIGLIST of search marketing blogs.
Keyword Research Tools for SEO & Social Media Social Media Keyword Research is Here. Whether its a phrase entered in a search box on a standard search engine, on a video sharing site or tags assigned...
Search Engine Optimization Basics Learning the basics of search engine optimization isnt difficult, its time consuming. SEO consultants can offer a variety of services but in the end...
Public Relations Benefits from SEO On the heels of the PRSA conference last week, the topic of how search plays a part in online PR effectiveness has continued to enter into the increasing numbers of discussions...
Top SEO Blogs on Google Reader As reported on Techcrunch, Scobelizer, Problogger and others, you can now see (albeit maybe not 100% accurately) how many Google Reader RSS...
Nonprofits in Need of Search Marketing Ive had the idea in my head for a few weeks now to do some querying of people in the search, PR and social media marketing industries to get an idea what sorts of charities...
The Potential Impact on the Search Marketing Industry Social search isnt the new kid on the block anymore but it still has its mystery as far as search marketing implications. The next in our series of guest posts comes from a very well respected guy who Ive long appreciated as having more than an advanced understanding of where the search marketing industry is going.
2008 Search Marketing Benchmark Guide Marketing Sherpa has formally announced their latest Search Marketing Benchmark Guide for 2008 with over 270 pages of fact filled goodness. For both in-house marketers and SEM...
SEO Developments, Challenges and Tactics UK based e-consultancy holds periodic round tables meetings with agency and client side search marketers to discuss issues in the industry with a report published afterwards.
Interview with Chris Sherman of Third Door Media Online Marketing Blog is very fortunate this week to have a special interview with Chris Sherman, Executive Editor at Search Engine Land and long time observer/analyst/practitioner/advocate in...
Windows Live Webmaster Portal Beta Earlier this year I participated in an online focus group where questions were asked about various webmaster and SEO tools. The session was run by a third party and I was able to get them...
User Generated Content for SEO At SES San Jose, I spoke on a panel with Matt McGee and Andrew Goodman about user generated content with SEO benefits. During the conference and after, the topic of UGC has continued to stay top of mind and therefore, I have this post to share, which discusses the trends towards information consumption involving user generated content (UGC) and why it may be a good fit in the search marketing mix.
Local SEO with Event Promotion This week we welcome the first of a series of guest posts from client side marketers about search marketing. Paul OBrien gets things started with a post focusing on how optimizing for local search engines is about more than directory listings and geographic modifiers. Event based local search marketing provides an additional boost in reaching target audiences.
SES San Jose 2007 Special Events, Er Parties We all know networking with other smart search marketers, prospective clients, marketing partners and candidates is one of the biggest benefits of attending search marketing conferences.
Value Meal or Consulting that Provides Value? Most people like things simple and pre-packaged solutions do well to attract mass market appeal. Just look at the popularity of value meals at popular fast food restaurants and other consumer products.
What Makes a Top SEO Blog? So much information, so little time. Between IM, RSS, Facebook, Twitter, Sphinn, blogging and work, its amazing theres any time left for old school activities like email.
10 Secret Benefits of Attending SEM Conferences. Shhh. In the past I've written about the benefits of attending Search Engine Strategies conferences with tips on gaining knowledge, finding new clients and employees, networking with others...
Interviews with Search Marketers Our plan is to bring multiple TopRank team members to SES San Jose next month and each will be blogging different sessions. This will free me up significantly to do video interviews...
BIGLIST Search Marketing Blogs Update 072707 Even though we're doing the "RV vacation" thing starting today, we have a nice list of search marketing blogs for you in this week's update to the BIGLIST of SEM and SEM and SEO blogs. Enjoy!
Indexed by Google Within an Hour Today Rob Key from Converseon pinged me on how fast their work promoting reforestation through a video as part of an American Express promotion hit the Google SERPs.
Future of SEM ala MIMA Chris Boggs is moderating a local MIMA event, aka "Salon", with reps from Google (Kevin Willer) and Microsoft (Saleel Sathe) tomorrow night and asked if I would join since the Ask.com rep had to bow out.
Google GrandCentral Invites This weekend I was able to get an invite (thanks Adam!) and try out Google's recent acquisition, GrandCentral which is in private beta.
Advantages of Ongoing SEO Consulting When companies consider search engine optimization as a service, it's important to understand that this kind of consulting comes in a variety of forms with the most popular being: phone consultations, site audits/reviews and ongoing SEO consulting.
SMX-less in Seattle In case you've been under a rock the past 6 months or perhaps taking a well earned internet hiatus, :) Danny Sullivan's new conference series kicks off this week with Search Marketing Expo Advanced in Seattle.
Friday Morning Search News According to the Bruce Clay blog, Mike Grehan has joined Bruce Clay as VP of International Business Development.
Online Video Search from TV Guide When I was at the Search Insider Summit a few weeks ago, there was a panel on video search optimization.
Search Engine Innovation's Future From the conference session handbook: The Future of Search Engine Innovation - As search engines evolve, so must the methods of the marketers.
Search Insider Summit Keynote Day 1 Esther Dyson of Edventure Holdings and David Vise of BreakingViews.com and author of "The Google Story" took their seats...
Search Marketing Conferences in June Wow, I just checked my calendar and June is one heck of a month for conferences. Regrettably, I've had to turn down two regional/private speaking gigs due to time conflicts and those really are the best for generating new business.
Spotlight on Search: Gord Hotchkiss of Enquiro, SEMPO Its been too long since weve done a Spotlight on Search interview and Im happy to say weve been able to catch up with world traveler and search marketing ninja master Gord Hotchkiss.
Reader's Choice Search Marketing Resources Its been a while since weve done a Reader Poll Roundup, so today Im listing a summary first and then the days poll in a separate post.
Search Insider Summit In two weeks Ill be in Florida for my first ever Search Insider Summit conference.
What Makes an Ideal SEO Client? Believe it or not, there are a few things we do to avoid new project inquiries.
Search Engines Support Sitemaps The good people at Ask.com pinged me this morning that Google, Yahoo!, Microsoft Live Search and Ask.com announced support of autodiscovery for Sitemaps today.
Search Engine Room Wrap Up Search Engine Room here in Sydney has officially wrapped up and it's back to business for us. Well, sort of.
Legacy SEO Clients I started doing site optimization work around 1997ish but didn't start taking on my own clients until 2000.
The Cost of No SEO Migration Plan A long time client of ours is re-doing their web site after 5 years and weve been in discussion with them about the need for a SEO migration plan.
Jill Whalen Interview - SEO Seminar Minneapolis Renowned search engine optimization expert, Jill Whalen of High Rankings is bringing her traveling SEO experts roadshow to Minneapolis this coming March 15th and 16th. I am honored to say that Jill has asked me to participate in the training as well.
Measuring Search Marketing Success I was recently taking a survey from Jupiter or ClickZ (I don't recall which) and one of the questions asked about measurement of success for search marketing.
Web Designers and SEO - The Lowdown "Why Shouldn't I Have My Web Designer Do Our SEO?"
Yahoo Panama Adding Quality Index To Search Marketing Yahoo! has announced that on Feb 5th, they will be introducing a quality score to the Yahoo Search Marketing ad system, "Panama".
Good SEO Humor I really had to think twice about posting this, since the best thing would be to ignore it as noise. But then I realized, it's so off-base, so "out there" it must be an attempt at humor!
Ways SEO Agencies and Clients Piss Each Other Off Communication is key in business relationships as much as it is in personal relationships.
Blogs Benefit SEO Is blog optimization part of search marketing? Absolutely! Blogs are web site content management systems with additional functionality such as comments, trackbacks and RSS. Blogs are really no different than web sites.
Nominations Open for SEMPO Board My fellow search engine optimization and public relations enthusiast, Greg Jarboe, kindly reminded me of the upcoming SEMPO board nominations for 2007-2008.
Custom Search Engines for SEM Blogs Since the posting of the big list of search marketing blogs, several people have contacted me about having created a custom search engine using the list of blogs.
Key Updates for Keyword Discovery The popular keyword research tool, Keyword Discovery, has announced several new updates today. Here are the updates that stand out the most:
Measuring Success in Search Marketing Chris Sherman is doing another Search Marketing Now Webcast tomorrow at 1PM EST on Measuring Search Success. This is a free event sponsored by our friends at ClickTracks.
ChaCha Search Engine Gets $6m Funding ChaCha, the new search engine founded by Scott Jones and Brad Bostic has secured $6 million in private funding from some pretty big names.
A Pre Holiday Search Blog Roundup A bit of a short week this week and I've come across a nice collection of search marketing blogs as well as one very good journalist blog. Enjoy!
Myths about SEO When you size up the search marketing industry, you really have to marvel at all the different information sources, many of them conflicting, and how search marketers are able to stay on top of what's current and relevant compared to noise and malarkey.
Fishkin Does Interview with Vanessa Fox for WebProNews As I am writing this, Rand Fishkin is interviewing Vanessa Fox for WebProNews right behind me. Rand is asking Amanda about sitemaps, duplicate content and links.
SoloSEO - Web-Based SEO Project Management Solution Ive been working with SoloSEO, a web based SEO project management solution, and its a good start to what could be quite a nice system. It doesnt have quite all the features Id like...
Yesterday's Viral Marketing, Today's Linkbaiting SEO is constantly changing, but at the same time, the more things change the more they seem to stay the same.
SEMPO Survey and Webinar SEMPO is running their State of the Search Marketing Industry survey again and I would encourage anyone working in the field to take a few minutes and fill it out.
Pubcon SEO Videos I now have 5 of the 6 SEO interview videos I've shot here at the Las Vegas Pubcon. Interviewees include Patrick Gavin, Greg Hartnett, Kevin Lee, John Marshall, and Greg Jarboe.
SEO Tools From New Meta Search Engine Zippy is a new meta search engine that queries other major engines and returns results in a format most suited for Webmasters and SEOs.
News Search vs. Social News Danny Sullivan has posted a very thorough description of how the Search Engine Watch Blog had two different stories get major play on Digg and Google News at the same time.
SEO, New Media PR and Social Media Links Here are this weeks list of blogs/sites that Ive added to my huge list of resources and blogs covering search engine optimization, new media public relations and marketing with social media.
New Google, Yahoo, MSN Eye Tracking Report Manoj over at Web Analytics World blog has announced the release of a new eyetracking study by Enquiro that takes an in-depth look at interactions with search engines.
Links to Social Media and SEO Blogs One of my ongoing efforts through this blog is to share SEO, PR and social media blogs. Today I've listed an assortment of good ones. Here is this weeks list.
Yahoo Courting AOL Again? Via TW, Fortune reports that Yahoo may be resuming talks with AOL about an acquisition as a play against rival Google.
Google Alerts on Blogs Recently Google added links to its blog search feature in Google News and now Google Alerts has been updated to include customizble blog alerts.
Keyword Glossaries and Conversions As I was discussing the challenges and opportunities with a client SEO project recently, I realized how times have changed in regard to how we conduct and apply keyword research.
Search Marketing Links for Monday, October 23 Want to know what's going on in the world of Search Marketing? Check out the following list of links for all the information you'll need to catch up to speed.
StartupJournal Gives Bad SEO Advice There was a Q/A article in the Wall Street Journal's StartupJournal site on search engine optimization that I've been meaning to respond to for a few weeks now.
Getting Your Site Listed in News Search Engines With Yahoo News being more popular than CNN or MSNBC, (comScore) theres a tremendous opportunity for online marketers to gain visibility with consumers...
Google Pumps Up the Base Apparently Google is pumping up it's Base service. An interesting email from the Google AdSense team came in early this morning...
Search Marketing Links for Oct. 17, 2006 ClickZ is taking nominations for their 2006 Marketing Excellence Awards. Please consider toprankblog.com for the Marketing Blog category.
DMA-06 SEM Certification Kickoff The DMA06 conference rev'd up with pre conference sessions Satuday and Sunday.
When Will SEO Become Obsolete? Recently I've seen some predictions that with the direction search engines are taking, search engine optimzation is going to become obsolete in 5 or more years.
Marketing Sherpa Search Benchmark Guide The 2007 report from Marketing Sherpa is out on search marketing benchmarks. Last years edition showed that SEO agencies beat in-house SEO by 300%.
Google SearchMash Phillip Lessen points to a very handy tool from Google called searchmash that appears to be a test interface for Google search results providing text SERPS in the left and...
Ask.com Launches Version 2.0 of Sponsored Listings Ask.com has announced this morning the launch of an upgraded version of Ask Sponsored Listings with improvements based on advertiser feedback and a new API to allow search marketers to create customized tools.
Search Engine Strategies Video I hadn't noticed this before, but there's a slick little video on the main Search Engine Strategies page that expands when you mouseover it featuring shots of the conference...
All Your Google Base Are Belong to Us "Google to Jump Head-First into the Long Tail of Commerce". Google Base will be incorporated more into regular Google search results in a move that will put it...
DMA Announces SEO SEM Certification The Direct Marketing Association has officially announced their Certification Program in Search Engine Marketing. The first modules are being offered at DMA06 in San Francisco in October.
Parasites in the SEO Biz It's all part of doing business in the industry, but I've been dealing with more and more parasites lately, so here's my new definition...
Organic Versus Paid Search Results A new WebSideStory study announced Monday shows that paid search has only a slight advantage over organic search results for conversions.
Googlers Cutts, Fox and Camp in the Media Some of our favorite Google people were in the media recently: The Chicago Tribune did a huge piece on Google overall (hattip threadwatch) with a sidebar article...
Danny Sullivan Does Pubcon Andy Beal notes the announcement that Danny Sullivan will be doing a keynote presentation at Pubcon in Vegas. That makes 4 keynote presentations: Guy Kawasaki...
Battelle's SearchMob John Battelle has launched a new Digg style service on his Search Blog called SearchMob. It allows registered users to submit articles and vote on them based on the...
SEO Nostalgia: I-Search Discussion List If you've been around the SEO game long enough to remember the I-Search discussion list, then you know how useful a resource discussion lists or groups can be. Several of the moderators...
Learn SEO from Google WebmasterWorld has an interesting thread pointing out a seminar to be held Sept 18th at Catholic University called, "Optimizing Your Websites for Google Search".
Danny Sullivan Moves On Barry reports this morning that Danny Sullivan is leaving Search Engine Watch. Wow. Whats next? Hell freezing over? Cats and dogs living together?
Google CEO Joins Apple Board of Directors Lots of interesting news today. First Danny making a big move and now this about Google's CEO, Eric Schmidt joining the board of directors at Apple. Via Tuaw and thanks to Thomas.
Google Apps - Things That Make You Go Hmm Google announced tonight the availability of "Google Apps for Your Domain" which currently includes private-labeled: Gmail, Google Talk, Google Calendar and Google Page Creator.
Forbes.com Goes Swicki with Eurekster Eurekster has announced today that their social search product, SwickiPublisher, will be used to create a new vertical search engine feature on the Forbes.com home page via a tab called "Web" and on the search results pages.
ClickTracks Merges, Now Offers Services Including SEO I received an email from John Marshall (as did other bloggers and pubs) announcing the merger of ClickTracks into a group of companies owned by J.L. Halsey that includes: Lyris, EmailLabs, and Hot Banana in a deal worth about $10 million.
Marketing Sherpa Search Marketing Survey If you're on the Marketing Sherpa mailing list, then today you would have received notice of the 3rd Annual Benchmark Search Marketing Survey.
Blogger Relations: Ask.com "gets it" On Wed night of Search Engine Strategies last week I had the privilege of attending a dinner hosted by Gary Price of Ask.com. Organized by their PR department...
Google Analytics Opens Up, WiFi and Coupons Google Analytics is now open to all according to the Google Analytics Blog. The main Google blog announced that they will be offering free WiFi in Mountain View...
Yahoo's Semel on Google, YouTube and MySpace Fortune Magazine posted an interview with Yahoo CEO, Terry Semel today with questions about Yahoo's mater plan, and Yahoo vs Google: "just being really good...
Keyword Tool Based on Leaked AOL Logs There's a new keyword tool called AOL Keyword Analyzer that has been posted based on the full dataset of the recently leaked AOL search data. The tool claims:
SES: Search Marketing for Big Brands Barbara Coll headed up moderator duties for this panel that includes familiar faces Bill Hunt of Global Strategies International and Marshall Simmonnds of the New York Times. It also includes Kara Jariwaia from Cisco.
SES: Press Release Optimization/Blogger Relations This session moderated by Andrew Goodman of Page Zero Media, is near and dear as press release optimization and online PR are big pieces of my company's consulting practice.
Yahoo Updates Site Explorer Yahoo has updated their Site Explorer tool to offer some very Google Sitemap-like tools including the ability to track more than one site, display the last crawl date...
SES San Jose: Branding and Search The Branding and Search session started out with Barbara Coll moderating and the following cast of characters: Ron Belanger from Yahoo! Search Marketing, Jonathan Mendez from OTTO Digital, Chris Copeland from Outrider Search Marketing, Mike Margolin from Targeted Marketing, RPA and Jenny Howell American Honda Motor Co. who did not speak, but was the topic of Mark Margolins presentation.
Newsforce Press Release Optimization Tools A new set of tools for press release optimization was announced today called Newsforce. The toolset is a combined effort of SEO-PR, SiteLab International and Primero Systems.
Danny Sullivan in USA Today There's an excellent article in USA Today 08/01/06 featuring Danny Sullivan, "Got a search engine question? Ask Mr. Sullivan". It covers very nicely...
RocketGoogle Matt Cutts of Google has posted some videos of himself answering reader mail on different topics related to SEO:
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