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Yahoo's Partnership with McAfee, Are You Aware?
Google Strengthens Its Domination of Search I recently read in the November/December 2007 issue of Revenue Magazine (pg. 32) that Hitwise announced that Google accounted for 63.98 percent of all U.S. ...
Is Your SEM Strategy What You Want or Need? Its was an interesting discussion. I was talking with one of my associates the other day who was explaining to me how he noticed that many clients want what they want more than want what they need. It was a profound insight considering the growth of search engine marketing and the significant movements of companies shifting larger percentages...
Ask.com Market Share Larger Than Reported? I think it was Benjamin Dizzy Disraeli that stated, There are three kinds of lies: Lies, Damn Lies, and Statistics.
80/20 Principle Squanders Paid Search I might be out-of-line with my thinking but as I was reviewing some of my clients' paid search campaigns I noticed an alarming pattern. What I noticed was that about 80% of my available impressions (if not actually higher) come through only 20% of the paid search engines I use to target and attract qualified visitors.
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