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Don't Crown Google... Yet In the time since I wrote this column for Search Insider (May 15th), it appears that Google's dominance is even more complete with the Yahoo! deal. My original sentiment still remains. We're in the first innings of this game yet, and we're not even sure which fields the game will be played on.
Why We Have to Keep Doing Market Research Following up on my previous post about the problems with most market research, heres a plea why we should keep trying to get it right. At the recent London SMX...
What's Wrong with Market Research When we first started doing research at Enquiro into how people used search, we found very quickly that what people say and what people do are very different things. It just happened that we were doing a survey and a focus group at roughly the same time. In the survey, where we got the results first, we asked if things like the position of a listing was important in whether people read it or not.
The Other Long Tail of Search In 2006 Wired Editor Chris Anderson released The Long Tail, and suddenly we were finding long tails in everything. The swoop of the power law distribution...
Ask Beginning to Break Through For quite some time, I've been wondering if my user "Spidey-Sense" was wonky. From everything I saw about the Ask 3-D interface, it should have been gaining marketshare.
Search Engine Results: 2010 - Marissa Mayer Interview Just getting back in the groove after SES San Jose. You may have caught some of my sessions or heard we have released a white paper looking at the future of search...
Search Engine Results: 2010 - Danny Sullivan Interview The big question that Im asking is how much change are we going to see on the search engine results page over the next three years.
Breaking "Auction Order" Explained One of the things that raised eyebrows in my interview with Diane Tang and Nick Fox was the following section regarding how Google determines which ads rank first and climb into the...
Nick Fox and Diane Chang at Google on Ad Quality Scoring I had the chance to talk to Nick Fox and Diane Chang from Google's Ad Quality team about quality scoring and how it impacts the user experience. Excerpts from the article along with additional commentary will be in Friday's Just Behave column, but here is the full transcript.
Google and the "Perfect Marketplace" In my recent conversation with Michael Ferguson, he brought up the book Net Worth and the concept of infomediaries. I hadn't read the book (an oversight I'm correcting) but I did a little quick online research.
Your Click Path Added to Google Search Personalization. You know how when you install the Google toolbar and enable the PageRank feature, it gives you the warning on the EULA that this is not your typical legal Yada yada?
Will Search become Google's Forgotten Child? Everyone's jumping on the "Google dominating the advertising universe" bandwagon. BusinessWeek ran a article speculating on Google's omnipresent domination with their acquisition of DoubleClick...
The SES NY Party Roster Search party Uber-meister Joe Morin has posted the official party list for SES New York and asked me to pass it along.
The Bleeding Obvious File: Advertising Leads to Increased Search Volumes Holy crap, it's official! There is a link between advertising and the volume of searches. We now have research to prove it. A recent analysis for the Retail Advertising and Marketing Association found a direct link between consumers exposure to advertising and their likelihood to begin an online search.
Shari Thurow Talking Smack about Eye Tracking? You know, if I didn't know better I'd say that Shari Thurow had issues with me and eye tracking.
What's Up with Verticals? You probably haven't given a lot of thought lately to vertical search results, that thin sliver of search real estate that is sandwiched between the top sponsored ads and the top organic ads that generally shows a few lines of news results, or local, or products.
Why Search May Not Fragment On April 5, fellow Search Insider Max Kalehoff wrote about the likelihood of search continuing to be dominated by three players. Max, very convincingly, argued...
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