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Highlighting the New Google Analytics Release Google Analytics recently took a huge step forward in the release that they did on October 22nd. I reviewed this with Brett Crosby during an interview recently (that will be published in the near future, but not today). Two of the biggest shortcomings in Google Analytics were the...
Link Algorithm Changes Long ago and far away, I wrote a post about the Problems with Anchor Text as a Ranking Signal (well OK, it was about a year ago). In that post I wrote: The weighting of anchor text is one of the biggest factors that drives the paid links business. When you pay somebody for a link, you...
Link Juice is a Finite Resource Link Juice, which I shall use to refer to the combined weighting of link relevance, importance, and anchor text is a finite resource. A given web site has a finite amount of this asset, and then must decide how to allocate it. To refine this statement a little bit, you can think of a site as having...
SES San Jose 2008
Thoughts on SEO Ethics One of the most important things an SEO can do when speaking with a prospective customer is to qualify the customer first. There are people out there who are ready to pay you money for your time and services that you should turn away. There are a couple of major reasons why:
Is Google Going to Expand its Punishments of Paid Links? Search Engine Roundtable put up a post yesterday asking Are SEOs Still Buying Links?. Based on this post, I thought I would update my thoughts on whether or not SEOs will continue to purchase paid links. First though, lets start with some poll data from Barry at Search Engine Roundtable.
7 Points of Paid Links v.s. Editorial Links Whats the difference between paid links and editorial links? This is a critical thing to understand when you are trying to put together your link building strategy.
Bounce Rate as a Ranking Signal I received an e-mail from a reader who was interested in a post talking about bounce rate, and how that might be used by search engines as a possible ranking factor.
3 Surprises in the Google PageRank Update Now this is beginning to look like a complete update. Previously on Search Engine Watch I reported that many new pages that had been added shortly after the last update had not been updated. Now those pages are beginning to show PageRank. Clearly this is a general update.
Problems with Anchor Text as a Ranking Signal Periodically you see articles that talk about what the most important are for search engine ranking. One of the really good ones is the SEOmoz Search Engine Ranking Factors survey.
Live Search Local, Maps, and Mobile Todays post will cover the Local, Maps and Mobile search presentation made by Microsoft at the Searchification event on September 26, 2007. We have also written a post about the Core Improvements in Live Search that you can also read.
Discussion with Matt Cutts During my recent trip out to California I had the opportunity to sit down and speak with Googles head of the Webspam team, Matt Cutts.
Core Improvements in Live Search This post will provide some more info on the September 26, 2007 Searchification event that Microsoft put on. In particular, this post will focus on the core search engine improvements part of the presentation. I will provide some brief comments on each announcement, as well as pictures of the speakers.
Google Shared Stuff Tony Ruscoe over at Google Blogoscoped has found out that Google has released a new social link sharing service called Google Shared Stuff.
Using NoFollow to Manage PageRank flow Recently, in a conversation that Matt Cutts had with Rand Fishkin, Matt confirmed that Google does not see the use of NoFollow on your web sites as a spam tactic. Here are Matts exact words:
Some Clarity on Paid Links The paid links discussion raged hot and heavy at Search Engine Strategies San Jose last week. Whenever the debate comes up again, there is a lot of confusion...
Danny Sullivan Interview Danny Sullivan and I recently spoke about a variety of search industry related topics.
Report Generating SEOs SEO is not a report generating business. It's a roll your sleeves up and dig in kind of activity. What's sparking this post is that a few times recently I have been shown the large formal reports that...
How Google Handles Duplicate Content Duplicate Content is one of the most perplexing problems in SEO. In this post I am going to outline 15 things about how Google handles duplicate content. This will include my leaning heavily on interviews with Vanessa Fox and Adam Lasnik. If I leave something out, just let me know, and I will add it to this post.
Interview with Google VP Search Quality, Udi Manber Just last week I had the pleasure of speaking with Google's VP of Search Quality, Udi Manber. We focused our conversation on various aspects of search quality, Google's algorithms, and Google's ...
Page Rank, and Query Specific Page Rank Page Rank gets a bad rap sometimes. It's easy to understand why. People got obsessed with Page Rank a few years back, and for a long time, people would not let go of the notion that...
Paid Link Detection Methods Many major SEO firms make it a standard practice to recommend the purchasing of links to their clients. The search engines actively discourage this practice, and do their level best to detect those paid links.
Lasnik Explains How NoFollow Works As I wrote about recently, one of the things we need to realize about the web is that content lives forever. An example of this is an old thread at Jill Whalen's HighRankings Forum (a great forum by the way), which talks about the NoFollow attribute.
Searchology Event Review With Pictures This is an overview of the day that Google called Searchology (May 16, 2007). In this post I will cover some of the aspects of the event other than the announcements themselves.
Algorithmic & Social Search I had a great discussion with Tomi Poutanen last week about the future of algorithmic and social search. Tomi identified 3 challenges faced by algorithmic search:
Flickr Thumbnails Showing in Yahoo! Results Interesting developments at Flickr and Yahoo! web search. Based on Flickr Interestingness data that the service has been collecting...
7 Observations from SES New York Search Engine Strategies in New York was once again a good show.
SES NY: Coming Soon! SES New York begins on April 10th, and as usual, I will be there. A few sessions stand out as being of particular interest to me:
12 Quick Site Architecture Tips Site Architecture is a critical component of SEO. When you are starting on a new site design, you have to begin by thinking through the SEO plan as part of the design.
Yahoo! Search Builder and Getting More Pages Indexed A while back I wrote about how building a search engine using Yahoo! Search Builder can increase the number of pages you have in the Yahoo! index.
Is Yahoo! Becoming a Google Clone? Brett Tabke recently opened up a forum thread on WebmasterWorld titled: Yahoo SERPS vs Google SERPS - If you can't beat em - join em?.
Google Spam Cops Still Need Help Aaron Pratt has been doing some great stuff in terms of monitoring spam activity lately.
Why Wikipedia links are still valuable As we have all heard, Wikipedia has placed "nofollow" tags on their outbound links. This was greeted with a fair amount of dismay by the SEO and Webmaster world at large.
The 4 Best Things In Google's New Link Capabilities The SEO world has been abuzz with the announcement of "accurate" link information from Google. This is, in fact, really good news for webmasters.
Algorithms Miss Hidden Text Are you underneath the radar? Do you plan to stay there? This is a really good question to ask when you are thinking about your SEO strategy. Let me talk a little bit about why.
Yahoo Not Using Title Tag in SERP Over at Webmasterworld, they are discussing a situation where Yahoo is not always using the a web page's title tag as the title it shows in it's search results.
The Impact of Domain Age on Search Engine Rankings Barry Schwartz picked up on a thread over at WebMasterWorld. The thread was started by Brett Tabke, and discusses the effect of domain age on search engine rankings.
SEO, Rocket Science, and Web Marketing Kim Krauseberg picked up on a post by Mike Grehan, titled: SEO: Art, Science, Bollocks Or What? in which Mike discusses whether or not SEO is a difficult art to learn.
Google's Crawling of CSS Files Unnerving Barry Schwartz spotted a thread in the Cre8site Forums discussing a report by Ekstreme.com that the Googlebot requested a CSS file.
Reinclusion Request Basics It's been a long time since I had to deal with a Reinclusion Request, but someone asked me about this yesterday, and it's worth a post, because it's an issue that many people encounter.
Danny Sullivan Interviews Jimmy Wales Danny Sullivan posted an interview of Jimmy Wales, in which they discuss Wikia's plan to launch a new search engine. Danny asks a lot of great questions, and provides some good analysis.
Google Data Refreshes and Algorithm Updates Matt Cutts takes a fresh cut at trying to explain Google algorithm updates and data refreshes. In a nutshell:
Wikipedia - New Search Engine - Wikiasari Frank Watson at Search Engine Watch reports that Wikipedia and Amazon are teaming up to launch a search engine early next year. The story...
Link Buying Debate Continues The debate continues to rage on about link buying. Rand posted yesterday that he disagrees with Danny and Google, and Jim Boykin adds his comments early Wednesday morning.
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