iEntry 10th Anniversary
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What should We Really Call Paid Search? Call it a personal hangup, but I think the world would be a better place if we all used the same term to describe what we do. Should we call "it" Paid Search?
Google Conversion Optimizer This just out from Google: Weve just completed a new analysis on the performance of campaigns which have adopted Conversion Optimizer.
Yahoo Content Advertising Improvements
Google Experimenting with Content Ad Formats According to this release today, sent to Adsense publishers, Google is experimenting with different formats for ads. I think this is good news...
Google Reveals Content Network Partner Names This just out from Google - a way to see examples of sites that accept Adsense advertising: Our advertisers have often asked: What kinds of web sites make up the Google content network?
Yahoo! Rolls Out YSM Enhancements
Google, Comscore and AdGooroo: Reconciling the Differences The past few months have been a roller coaster ride for Googles stock price. The main culprit was a series of Comscore reports, starting in January, that implied Google search volume was heading south. Many analysts interpreted this to mean Googles Q1 2008 revenue from paid ad clicks would be disappointing.
Google, Yahoo and Microsoft by the Numbers The Wall Street Journal just released a nice comparison of Google, Microsoft and Yahoo revenue and profit data. Click on the thumbnails for larger views; theres an interactive version here.
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