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Create Your Own Google Super Bowl Ad Did you love Google's Super Bowl ad? Do them one better. Create your own. I couldn't resist - mine's below. Hat tip to TechCrunch.
Pros and Cons of Google Buzz in Advertising Age I wrote a post about Google Buzz that appeared in Ad Age's Digital Next. I'm torn on the service, more than usual as far as these go. It got to the point where I played out a debate in...
Bing - The World's Search Portal I shared a post on Ad Age's DigitalNext blog showing how Microsoft's new search engine Bing is really a search portal, even if it calls itself a decision engine:
Thoughts on Microsoft's Bing Yesterday I shared some somewhat random thoughts on Microsofts new search engine Bing (see the post on The Bing Bang). A lot of these thoughts came up in conversations with the press, some of which were going on while I was still trying to access the latest demos Microsoft was uploading. Heres a roundup of a few different thoughts that I shared with the media, in case...
Search Insider Summit: The Future of Search Engines One of the toughest things to do as a speaker or moderator is covering your own panel. I have to try though, since my panelists had a few interesting things to share about search, mobile marketing, and social media.
Facebook Out-Search Google? I can't get into great detail on this today, but this story's huge and worth a read: Ad Age: Facebook Sending More Traffic Than Google to Some Sites.
Google May Harm Your Computer? This Google May Harm Your Computer - Where were you the day Google turned against its users? If you were lucky, you were sleeping in.
2009 Search Trends to Keep an Eye On Between the economy affecting stock prices and the potential mergers and acquisitions discussed among several of the major search engines, there is a lot of uncertainty as we head into 2009. Yet we can anticipate several shifts in search based on what we've seen over the past decade and other signs in the media ecosystem. Here are some major changes to anticipate:
Google's 2001 Time Warp What were you searching for in January 2001? Google can jog your memory, as it brought back the earliest index it has in honor of its tenth anniversary.
Google Adds Footnote to Blog Search Column
Barney Google in Newspaper Archives Catching up on TechCrunch, I caught the post on Google's demo of its new newspaper archive search. Try it. It's one of those really powerful time traveling...
Pinning the Tail On The Googoliath Killer Last week a lot of people were musing whether it would have search results in three columns with tabbed pages and irrelevant thumbnail images, with a black homepage background instead of a white one. That so-called killer, in the form of Cuil, wound up not being a case of Goliath meeting its David...
Cuil-ing off the Volcanic Buzz Google Trends called the buzz on Cuil-related searches "volcanic." Their PR team is brilliant, scoring press in all the major papers and trades by playing up the size of its index...
Too Much Monkeying Needed for Yahoo SearchMonkey There's some buzz brewing about Yahoo SearchMonkey. The idea's that users can select custom search plug-ins to improve the search experience. It's a misguided approach. Yahoo needs to improve the search experience for its users; most people aren't going to work that hard. You can find the...
Eight Search Sites to Watch When the research analysts at Hitwise, Nielsen, and Compete release their monthly search engine rankings, you can sometimes feel their pain in covering the same story over and over again.
Google Measures Football Tune-In There's been relatively little buzz lately about what Google's doing in the TV advertising space as much more attention has been going to the dealing with Yahoo and Ask, the battle with...
Search Like Its 1985 Via Organic's ThreeMinds blog, a German car rental company found a way to make their text ads stand out by turning them into ASCIIart - the old-school method of creating...
Can Search Predict Elections? Yesterday, the Yahoo Search blog asked, "Can Search Usage Predict Election Outcomes?" The answer is no. I covered this in a Search Insider column in November 2006, "The Unpredictable Election": If you were able to, in any rough sense, predict the results of the U.S. elections last week for either chamber of our bicameral legislature...
Google's Storage Store on Its Way Jeremiah Owyang, my mentor for all things related to Online Data Storage (worth capitalizing for the time being), sent me the Wall Street Journal story...
What Facebook Learned from Search Is Facebook really trying to steal Google's fire? Should we just call it Faceboogle? Maybe not. See the full post in the extended entry; it was originally published in MediaPost. Imagine if Picasso painted a search engine results page from Google. It would probably wind up looking like Facebook, which continually draws inspiration from search engines as it rolls out its services for marketers.
Ad Age's Search Marketing Fact Pack is Here For all the numbers and reference materials you could possibly digest on your average New York to Chicago flight, check out Ad Age's annual Search Marketing Fact Pack
Search Assist: Yahoo vs. Google I'm curious about how different this functionality is from the FireFox's search assist (when you use the Google search box) or from Google's own labs.
A Better Search Tool for Facebook Apps Mashable covers Clever Hippo, a search engine for Facebook applications. As I've written about before, Facebook is pitifully weak as a search engine...
Video Searchers, Browsers, and Discoverers If you were at iHollywood's Search and Media event last week, you might have been surprised to find that the panelists tasked with making sense of video search kept changing the subject.
Dogpile: Relevance in Aggregate Dogpile came out with an update of its study about how there's very little overlap among search top search results for the major engines.
Mahalo, Ho-Hum Another day, another search engine getting some buzz. This one, Mahalo, has some pedigree behind it - well, if you can call it that.
RightDot or WrongDot? Would you want your search results to include vetted search listings so you know which sites are official?
Quintura and Blinkx = Visual Video Search I'm skeptical about mass market interest in visual search engines, where results are displayed on some sort of visual field, but they can be great brand monitoring tools.
What We Can Learn from K-Fed THE HUNT for search engine innovation ends with Kevin Federline. Over the last two weeks, we sifted through a hundred search engines to find glimmers of the future, and last week we came pretty close.
The Hunt for Search Engine Innovation GOOGLE SHOULDN'T REST on its laurels just yet. Last week, we blazed through Charles Knight's Top 100 Alternative Search Engines and found many areas where innovation was lacking.
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