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How to Identify Causes of PageRank Drop A Google user recently asked our favorite Google employee, Matt Cutts some tough questions about the Google PageRank toolbar which I though might interest all you lovers of the PageRank metric. The question that was asked was: I use the Google Toolbar to monitor PageRank.
What Role Do DMOZ Listings Play in Determining Google Ranking? The DMOZ Directory is the equivalent to the Holy Grail (almost) when it comes to link juice for Google SEO. For years, DMOZ has been considered the first port of call when starting your link building journey in any SEO campaign.
Warning: Major Google Ranking Update 'Coming Soon' Day one of SMX Advanced conference wrapped up with the news that Google will soon be releasing version 2.2 of the Panda algorithm update. Matt Cutts made the announcement in the question-and-answer session with Danny Sullivan mentioning that 'Google has updated and approved the changes...
Has Google Copied Blekko's SERP Layout? Google's latest attempt of testing a new layout for its SERP is getting mixed reviews from Googlers. Some believe it is simply ugly, while others love that it is clean and clutter free.
Google Study Outlines the Importance of Smartphones to Users & Advertisers "The Mobile Movement" study was recently conducted by Google to get a better understanding of Smartphone users and the results show just how addicted we are to the Smartphone in our daily life.
Google to Charge for Phone Calls from AdWords Ads Google has announced that they will be increasing the price of calls made to phone numbers displayed in Google AdWords ads. To call one of the Google-provided phone numbers it will cost the advertisers 1USD.
Microsoft Revamps Bing Shopping Search Engine For those of you who use the Bing Shopping portal, you will have noticed a few changes recently. The recently upgraded portal promises a whole new online shopping experience including allowing you to link your shopping list back to Facebook to get a response from your friends.
More Social Sites Added to Google Realtime Search Results Initially Google only included its social search results in real time search, then Twitter feeds started making an appearance and now Google has upped the ante by including a range of new social media sites to its real time search.
Study: 70% of Companies Facebook and Twitter Pages Not Ranking in Google A recent study by BrightEdge has revealed that the social profiles of most leading brands don't rank well in Google. While most of the leading consumer brands are investing a lot of time and money to increase their presence on the search engines they are doing very little to increase their social media presence...
Shutdown of Google Videos Causes Concern Google's recent decision to shut down its Google Videos service has left many users perplexed. Google has been issuing emails to all its users since Friday 15th April asking them to transfer...
60% of Searchers More Likely To Contact Businesses with Images in Local Search Results The importance of local search listings has been given even greater exposure with a recent study from UK firm BrightLocal. The results of two online surveys about local consumer behaviour and local SEO found that Google Places is the most popular source for local searchers (not surprising).
Bing to Control Search By 2012 We might be getting a bit ahead of ourselves here, but the way Bing is increasing its search market share, it could well be the number one search engine in 2012. According to a recent report from Hitwise, Bing dominated 30% of all searches conducted in the U.S. in March 2011.
Google to Compete with Facebook Like Button With +1 Button in SERP Taking notice of the growing popularity of Facebooks Like button and Twitters Tweet This button Google has recently rolled out a new tagging element called the +1 Button.
How to Make Your Site Faster In a continued attempt to make the web faster, Google has launched a new online tool called Page Speed Online which analyzes the performance of any web page and gives...
Google Increases Lead in Smartphone Market The latest report released by ComScore on the US mobile market share for February 2011 has brought good news for Google. It's operating system, Android, made the most significant...
Google Launches AdSense Custom Search Ads Google has given AdSense publishers the opportunity to increase their ad revenue by launching a new AdSense format, Custom Search Ads. AdSense users can now make their ads more targeted on search-oriented sites for the same key words their targeted users are searching. Users on the other hand will now benefit by seeing more ads that are relevant to their search.
Instant for Places Search and New iPhone Search App The team at Google has been busy this past week with two new product announcements: Instant View for Places Search and Google Search app for iPhone.
Google Lifts Ban on BeatThatQuote.com After Only 2 Weeks We told you recently the news of Google banning BeatThatQuote.com from its search results only 24 hours after buying it. Well the good news for the site is that the ban has now been lifted. Actually, the site has even been gifted the top spot...
Google to Launch Social Service 'Circles' - True or False? Rumors have recently been flying around about a new social network that Google is developing called Google Circles. However, as soon as the rumors started, Google was quick to squash them. Despite word quickly circling at the recent South by Southwest (SXSW)...
Report: 97% of Paid Mobile Search Managed by Google According to a recent report, around 5% of paid search spending is now in the mobile space and Google is the big winner! The Macquarie Group also reports that the budget for mobile search spending could double to 10% (around $1.1 billion) by the end of 2011 if the current mobile search spending...
Google Penalizes One of its Own Sites! When Google recently acquired financial price comparison site, BeatThatQuote.com, there wasnt much fanfare. After all, Google seems to be buying businesses constantly these days.
Google Launches ''Now Open'' Filter for Mobile Search Google has introduced a few new mobile search features for iPhone and Android-powered devices that will speed up the searching process for local businesses.
Has Google Altered Your Title Tag Without Your Consent? Weve told you a number of times how important title tags are to your websites ranking in Google. But Google doesnt seem to care about the hard work you put into the creating these tags, theyre simply going to alter them.
Google's Advice on Handling Website Ranking Penalties The recent news that JC Penney has been severely penalized by Google for gaming the search results has many people asking what happens when a site is penalized (fairly or not).
JC Penney Caught Gaming Google Search Results A recent expose by the New York Times has revealed that JC Penney has been gaming Googles search results in order to keep themselves in the number one spot for a variety...
Bing Makes Search Results More Personalized And Localized First Google, now its Bings turn to try its hand at personalizing its users search result. Bing has confirmed it will be automatically modifying its search results based on the users physical location and personal search history.
Bing Gaining In Search Traffic The January 2011 search stats are in and its good news for Bing. Its search share rose by 6.5% from December. The analysis, conducted by Experian Hitwise, found that Google accounting for 67.95% of all U.S. searches while Bing-powered search accounted for 27.44%. (Yahoo! Search was 14.62% and Bing was 12.81%).
Google Changes AdWords Result Background Color From green to blue, then to yellow, then to purple and now back to yellow again, Google seems to be like a little girl who cant decide what color suits her best.
Google And Bing In Battle Over Stolen Search Results In a battle for search engine supremacy, reports have emerged that Bing has been stealing Googles search results. Google have announced that they have strong evidence to prove this, however Bing venemently denies any wrongdoing.
Google Continues To Fight Spam With An Algorithm Update After receving several complaints regarding the declining quality of its search results, Google has taken action by launching a new algorithm that will be able to detect and reduce spam...
Google's Top Ads Perform Better Than Bing's If you ever need proof of the importance of top exposure in the Google search results, then a recent eye-tracking study may have you convinced. According to User Centric, Google users spend more time looking at the top three paid ads above the organic results than Bing users.
Google Preparing For A Fight With Groupon When Groupon rejected the $6 billion buy out bid by Google, in hopes of making its very own IPO in near future, little did they realise Googles intention. The idea Google had was to merge Groupon with its very own deals system, Google Offers.
Google Improves AdWords Preview Tool For Mobile Users After recent updates to URL's and negative keyword management, there is even more good news this week for Google AdWord users. Google has improved its AdWord Preview Tool so that mobile...
Search Queries Are Generating Irrelevant Data We recently asked if the quality of Google's search results has dropped and it seems a recent study backs up the discussion. The latest Rasmussen Report, based on a recent survey of internet...
Google Analytics Not Allowed In Germany Google Analytics, the worlds most popular website analytical tool, could soon be made illegal in Germany. There are reports that German government officials are trying to put a ban ...
Google Changing The Appearance Of Display URLs Google has announced that they will be changing the appearance of the display URLs of all ads appearing on the search results pages by next week. The change will mean that the domain portion of your display URL will always be shown in lowercase letters. For example, if your display URL is Subdomain.Example.com/Subdirectory, it will appear as subdomain.example.com/Subdirectory.
Google Adds Mobile Keywords To AdWords Tools If you are finding it difficult to keep a track of what keywords will get you the best response on mobile devices Google has a solution for you. The search giant recently introduced an option in its keyword tool that will provide keyword suggestions for mobile searches helping marketers/advertisers to stay competitive.
Is Google Favoring Big Business In Results? Its been a busy few weeks for Google. Why? Because it has had to defend itself over claims of brand favoritism in its local, organic and paid search results. Google has allegedly been accused of favoring major brands over suggested queries on Google Instant. This has forced Google to hit back.
Bing Sees Massive Growth In 2010 Cast your mind back about 18 months the online world was buzzing with the introduction of Bing, Microsofts search engine aimed to stop Googles dominance in search.
Google Adds Social Link Results To Search People usually search for social networking sites like Twitter and MySpace to see the latest updates & profile pages of their friends, but Google wants to make this even easier.
Is Google Voice Search In The Future? It seems the days are numbered for your mouse and keyboard. Voice interaction is being touted as next big thing to happen to the world of computers and it seems that Google is already on the job. Wouldn't it be just wonderful if you and your computer could speak to each other?
YAOLhoo Coming Soon? Forget about Microhoo, the next merger could be YAOLhoo (Yahoo! and AOL) if sources close to Reuters are to be believed.
Yahoo! Talks About The Future Of Search Over the last few years the search engine landscape has undergone some revolutionary changes. The focus has largely shifted from traditional, algorithm dependant result to people oriented results " its all about what the users want! Searching for anything over the internet never seemed so exciting and easy as it is today.
Google Releases Skippable Ads Google have launched a new type of ad format for YouTube - TrueView skippable ads - hallelujah! When viewing TrueView ads, the user will be able to either play the ad for five seconds...
Is Google Instant Causing Headaches Among Analytics Users? After its launch only one month ago, Google is facing some major issues with Instant Previews. It seems that the Instant Previews are confusing Google Analytics and other web analytics...
Google Releases News Recommendation Engine There's a bit of buzz going around at the moment around Google's latest project, Hotpot. The new feature is an early release of a location-based...
Google Shows Off New AdSense Interface Google has rolled out a new AdSense interface to its 2 million publishers making it easier to set up, manage, optimize, and see reports on their ads.
Google Adds More Visual Appealing Ads There is some good news for advertisers in the US this week. Google has announced it is rolling out Product Listing Ads which allow advertisers to makes their ads more visually appealing...
The Battle Continues Over Data Sharing Its a known fact that Google and Facebook have long been locked in a fight over controlling the popularity over internet. However, Google might have taken the lead because they have blocked Facebooks access to Gmail contacts.
Google Changes Sponsored Links To Ad In what might seem to be just a cosmetic change to many, Google has replaced the title of its AdWords ads from "Sponsored links" to just "Ads."
Should Google Be Scared Of Blekko? Move over Google, theres a new search engine on the block which claims to use a hands on approach to tailor search results. Blekko was launched publicly in beta last Monday to a lot of fanfare. Most people are asking will it be a Google killer. Not likely and it doesnt want to be.
Google Add More Focus On Local Business Google has once again upped the anti on local search with the launch of Place Search in 40 languages worldwide. This might not be breaking news for some of you, testing for this feature...
Travel Companies To Fight Google ITA Purchase When some of the leading travel companies in the US unite to voice concerns, you know something must be seriously wrong. Big names like Expedia Inc, Kayak.com, Sabre Holdings and Farelogix have come together to voice their opposition to the proposed acquisition of ITA Software by search giant Google for a staggering $700 million.
Google Opens Webmaster Site Clinic Google has announced it will be offering an online clinic for US webmasters to provide advice that can be applied to websites. The service will be provided via a US-based site clinic on Googles Webmaster Central blog and is exclusively available for the non profit organizations only.
Yahoo! Moves To Mimic Facebook Apparently Yahoo! wants to be the next Facebook! According to the Wall Street Journal, Yahoo! will be launching a social networking feature this fall called Y Connect which it hopes will drive more traffic to its site. Sources say that Y Connect not only mimics the look but also the strategy of Facebook Connect to attract more traffic.
Google Gives Searchers More Control Google recently made a notable change to local search to give users more relevant results. Google has added a change location link to the left panel on its search results pages, providing an accurate location setting so users can find more local businesses in their area. This feature has been launched across the globe in 40 different...
Google Search Adds New Social Elements According to Microsoft search is not just about the connections between data but also about the connection between people. Now it appears that Google has taken a leap in the same direction.
Yahoo! Continues To Lose Search Shares The September search market share statistics are in and unsurprisingly Google continues to dominate. According to Hitwise, Google increased its market share last month...
Google Ends GOOG-411 Service Next month, Google will be shutting down GOOG-411, its very first search-by-voice application. There's no official announcement on why the service is being axed, but it has certainly helped provide groundwork for more advanced services now available on smartphones, such as:
Are Google Goggles Useful Or More Hype? All of us at ineedhits are big fans of the iPhone. So when Google made their Google Goggles app available for the iPhone, we were one of the first to put it through its paces. Google Goggles allows users to search an object on Google by using a picture they taken on their mobile device. The app will highlight recognized objects and then all the user has to do is simply click on it to find out more information.
Google Gives Users More Control Over AdSense After launching the sensitive category blocking last year, Google AdSense has given its publishers even more control over what advertisements appear on their site.
Google: Twelve Years Of Continued Search It may be hard to believe, but it has been 12 years since the Google search engine first invaded the Internet. Boy, how time flies. It started just as a search engine that could to now be the leading search engine worldwide. The range of services and products that Google now offers has augmented its position as a search engine market leader.
Google Adds Local Rich Snippets Supports Google have some good news for small businesses and webmasters " they will now support rich snippets on the Google Maps and local results. Google Local Rich Snippets will improve the performance of your listing in local SERPs through the use of structured markup formats such as RDFa and hCard.
More Privacy Concerns Raised From Google's New Purchase The Google spending spree has continued into the second half of 2010 with news that it has acquired Israeli 3D video developer, Quiksee. The deal, apparently worth $12 million, will allow Google to enhance their own geo products like Google Maps and Earth. This is the second Israeli company acquired by Google,...
Google's New Social Media Contender Gets A Fall Launch Rumors that Google is building a Facebook contender have become slightly more convincing due to Googles Eric Schmidt confirming the launch of the social application Google Me...
Google And AOL Continue Search Deal With a sucessful search result partnership that has lasted almost a decade, AOL & Google have formally announced that they will extend the existing deal by another 5 years. Google will now be the exclusive search provider for AOLs global properties for at least the next 5 years and will continue to feed to the orgainc search results of AOL.
Yahoo! Paid Search Transitioning to Microsoft adCenter Only a couple of weeks ago we told you that Bing search results were now powering Yahoo! search results, now the next step in the Yahoo/Bing partnership has begun.
Google Trends Releases Google Beats Ever wondered what billions of people Google every day? Google Trends would answer this question with data & nifty graphs to compare the popularity of search patterns...
Google Testing Real Time Search Results The internet world is buzzing with excitement over the latest Google news! Reportedly, Google is testing a new feature which keeps updating the result page in real time for your search as you type your search query.
Google Changes Ranking Algorithm Again Google has again changed its ranking algorithm which is expected to make quiet an impact on the search engine results pages (SERPs). The latest change is expected to cause a major shuffle in the SERPs for queries strongly linked to content from a particular domain.
Yahoo! Search Now 'Powered by Bing' Yahoo! has officially begun the transition of their back-end technology to Bing to power its searches for their US and Canada based clients. Shashi Seth (Senior Vice President of Yahoo! Search Products) officially announced the news on the YSearch Blog:
Google Enhances CPC To Increase Conversion & ROI Google have announced a new tool that aims to make AdWords bidding less time consuming for advertisers. Enhanced CPC is a bidding feature that you can use with your maximum CPC ...
Bing Gains Second Search Position Something which caught us by surprise recently were new statistics from advertising network, Chitika. They reveal that Bing has taken second place in search market share from Yahoo...
Google and Verizon Enter Net Neutrality Deal The concept of net neutrality is that the internet should remain free and open to all. So if 2 given users pay for a certain level of internet access, then these users should be able to connect to each other at the subscribed level of access.
MSN And Yahoo! To Let Visitors Choose Their Ads In an attempt to find the best possible way to deliver advertisements to internet users without annoying them, come September will see websites like MSNBC.com, Yahoo.com...
Google Reduces Cost Of Click-to-Call 30% Early this year, Google introduced Click-to-call as a component of its location extensions offering in mobile ads. Google click-to-call allows advertisers to track online-offline searching...
Has Google Reached It's Peak? An article by Fortune Magazine recently outlined why the end is near for Google and its generating quite a bit of discussion. Titled "Google: The search party is over", the articles...
Google Still Lost On AOL Search Future Google's $700 million search deal with AOL is expiring soon and rumour has it that AOL is looking to take its money elsewhere. Speaking at the recent Fortune Brainstorm Tech conference, AOL CEO Tim Armstrong said that the companies next search deal will not be limited to Google and Microsoft.
Google Now Able To Track Mobile Clicks Due to the increasing popularity of mobile marketing, Google has launched a new service which allows advertisers to track their click numbers on mobile devices.
Does Google Have Bing Envy? A few changes of the last couple of months have aroused our suspicions that Google wants to become more like Bing. First there was the new design for the Google results page.
Google Offers Trial of Tags Advertising Just last week, we told you about Google's efforts to give its Place Pages more prominence in the SERPs. Now they want local business owners to try Google Places for free.
Google's Place Pages Given Prominence in SERPs Googles Place Pages feature was given more prominence yesterday when it was given prime-position at the top of Googles search results.
Google Social Network Rumors Continue To Grow We know how much an impact Facebook has had on Google lately, especially with the news of a new Facebook search engine. Now we hear that Google might be developing...
Google Seeks New China Strategy The last time we heard any news on the Google situation in China, the report was that the situation was stable and that Google would continue to re-direct users to the Hong Kong search engine. However, this strategy seems to have hit a snag.
Yahoo Ad Positioning To Remain Unaffected As the start date draws closer for the Yahoo/Bing partnership more and more questions have been popping up on details of the partnership.
Google Commerce Search 2.0 Goes Live Google have some good news for retail sites in the US and UK " Commerce Search 2.0 is live! Google says that the new version of Commerce Search provides a better shopping experience...
How does Google Caffeine impact your website? At the start of this month, Google announced that its new search index, Caffeine, was officially live. The news bought quite a lot of discussion and fanfare from the online experts, with Google...
Google Rolls Out Nationwide Search for Mobile We have some good news for all US local advertisers. Google has announced that its Google Maps "Tag" feature has been rolled out nationwide and also will appear in mobile search...
Yahoo and Microsoft Gain Search Ground The May 2010 search stats for the US are in and although Google remains #1, Yahoo! & Microsoft made some gains. According to comScore, Yahoo! and Microsoft recorded increases...
What Is The True Value Of Top Ranking? If you ever needed convincing of the value of a top Google listing for your business, then recent study will have you believing. Online ad network, Chitika recently held a study...
Yahoo! Is Providing Advertiser Ad Transition Warnings Updates on the Yahoo/Microsoft partnership have been few and far between of late, but Yahoo has just released an update outlining the latest news.
Google Moves Local Ads To Local Extensions It was in July last year that Google launched Location Extensions for AdWords and now they are making this enhancement available for local business ads.
Google Adds Average Position To Search Queries Report It was just last month that Google unveiled one of the most significant enhancements to the Google Webmaster area to date and now they have added even more.
Google Adds An On-Screen Keyboard To Search While some larger enhancements were recently announced by Google including brand refinement, another new feature slipped quietly under the radar, but is likely to be a big help...
Google To Launch TV Programming Search Soon At the beginning of March we reported that Google was testing a new television programming search service.
Google Announces Complete Overhaul Of AdWord Certification Google has announced plans to ditch its popular Google Advertising Professionals Program and its only giving agencies 6 months to recertify under a new program. Search marketing companies and agencies that are currently certified under the Google Advertising Professionals Program (including ineedhits) will now have to change over to the new Google AdWords Certification Program.
Yahoo Debate's Full Page Of Sponsored Ads Yahoo! plans to add even more PPC ads to its search results page under a new pilot program called More Sponsors. The program will add links at the bottom of the search results page...
Matt Cutts Says Not To Focus On Keyword Meta Tags There's no doubt that the main aim of webmasters is to get their website ranking in the top of Google's search results. With so many factors determining ranking, it can sometimes seem...
Google Adds Better Spell Check To Search Google has recently taken its search suggestion feature to a whole new level. An update was released just last week with three enhancements to help searchers enter their search query...
Whispers of Apple Mobile Advertising Look out Google, apparently Apple is looking to steal some of your mobile advertising dominance. When Apple recently discouraged its application developers from creating apps which use location-based information primarily to enable mobile advertisers to deliver targeted ads based on a users location, speculation grew that the reason why Apple would reject these apps is because...
Google Buzz Loes Its Buzz? Although it was only released last month, it seems that the hype surrounding Google Buzz is all but dead. Online ad network, Chitika reported that the web searches on...
Yahoo! Makes Deals for Sports Sites and Mobile It was only a couple of weeks back when I wrote about the lack of activity we have seen from Yahoo! recently in regards to search. However recently they have announced not one...
3 New Paid Search Products from Google For all the PPC advertising lovers, Google has some good news for you. At the recent SMX West conference, Googles Nick Fox shared an insight into several of Googles new PPC offerings.
Sponsored Icons and Hotel Price Search with Google Maps Theres a couple of interesting tests running on Google maps at the moment which include new sponsored map icons and also prices for hotel listings on Google maps.
CEO of Yahoo! Calls for Crazier Advertising Weve not heard a lot of news lately from Yahoo! so when its CEO Carol Bartz speaks it sparks some attention. When Bartz spoke to AdAge recently she took a swipe at the advertising industry as a whole. For an industry thats based on creativity and inspiring people, I dont know why its so afraid. I dont think it should be afraid to just try some crazy new stuff...
Bing Traffic Goldmine Located in New MSN Homepage Touted as its most significant homepage redesign in over a decade, Microsoft has begun rolling out its new homepage to select users. Microsoft says the redesign includes...
Google Testing to Bring Search to TV Just when you thought Google couldnt possibly find a new avenue for their search engine, along comes Google TV. According to the Wall Street Journal, Google is testing a new television...
Does Yahoo! Even Care About Search? This seems like a valid question considering the lack of activity from Yahoo! lately in search, while Google & Bing continue to innovate. Well, to answer the question, Yahoo!...
Google Puts Social into High Gear with Buzz and Aardvark After launching Buzz last week, Google have continued on the social track by now acquiring social search service Aardvark. The deal, rumoured to be worth around $50 million...
The Google Ranking Factor Battle At the end of last year, Googles Matt Cutts hinted that speed could become a factor that Google looks at for ranking search results.
Google Social Search with Picture Feature When Google launched Social Search back in October last year it was set to make search more personal by providing searchers with relevant content from their...
Google Local listings to Make Small Businesses More Unique Google Local Listings continue to be a popular advertising option for small businesses because theyre a more cost-effective alternative to PPC advertising.
Sneaky, Sneaky: Disabled Google Toolbar Continues to Track... ... Your Browsing Habits . A recent study by Harvard professor Ben Edelman has uncovered a sneaky tactic by Google from its toolbar. Googles Toolbar acts as a gateway...
The List: What Has Google Done for You Lately? To say that Google is a busy company is probably an understatement. Almost every week we hear of either a ranking update, a new Google project or webmaster tool.
Has the Bing Bubble Burst? Google's Share Up to 72% The results are in and its no surprise that Google still has a commanding hold on the US search market. But has the Bing bubble burst?
Yahoo! BOSS Shutdown Rumor Taken to New Level! When Yahoo! launched BOSS (Build Your Own Search Service) back in July last year it was touted as the innovation to save Yahoo! from Microsofts takeover bids. Unfortunately Yahoo! wasnt that lucky with the takeover and it would appear that BOSS is facing an uncertain future also. BOSS allows developers to tap into Yahoo!s core search index with...
Online Ads to be Charged a "Google Tax" News is surfacing that a report has been released & financed by the French government recommending that Google, Yahoo!, MSN and other big advertising companies be...
Google Hits Back at Yelp Rejection with 'Near Me Now'... ...Mobile Feature! After failing in its bid to buy local review site, Yelp, Google have launched a new mobile search tool that could be detrimental to Yelps mobile success.
Google Blocks Local Listings for Specific Industries If you run an SEO company or web design business then youre probably not going to be happy with this discovery. Some SEOs and web designers have been noticing lately that...
What to Expect from Search in 2010
Google Under Scrutiny for Mobile Ad Network Deal Although the deal has already been done, Googles acquisition of mobile ad network AdMob has not been an easy task. Google have come under scrutiny from the Federal Trade Commission...
Google Brings Good News to Duplicate Content Owners! Duplicate content is a topic that has been getting quite a bit of exposure recently. Google released some tips on how to avoid duplicate content issues, as well as a new tool to help you out also. Google are at it again with a new initiative to help webmasters who have duplicate content across different domains.
How to Plan Your Site for Google's New Page Speed Ranking Factor! With 2010 just around the corner, Google remains determined to make it the year of speed. Real-time results courtesy of Twitter will become more dominant and of course, there is...
Google Gives New Customizable Features to Analytics Users Although the big news from Google recently is about real-time search, Google Analytics users have not been forgotten about. In fact they get a great holiday season gift...
Google Set To Takeover The Ad Market Even though Google is the biggest and best in just about all aspects of the internet, it still does all it can to keep an eye on its main competitors.
New Google Keyword Interface to Protect Against Website Hacking! Googles Webmaster Tools have always been an essential resource for website owners and operators, but the introduction of a new keyword user interface is likely to make this...
Google’s Fast Web Project: Ditch HTTP, Introduce SPDY Google is continually pushing the boundaries of web innovation and the latest project from the code team definitely does just that. Their mission: To speed up the web.
MSN Adopts A More Social Look Most of the talk recently from Microsoft has been around Bing, but what about the MSN portal? Have they forgotten about it? The answer is no, it has actually just undergone a cool new facelift.
Google Now Shows Users How To Use Google Ever wondered what data Google stores about you through the Google services you use? In a bid to appear more transparent with the...
Google Takes on iTunes with Music Search Next time you search for your favourite song on Google you will likely be surprised with the new option to stream that song in its entirety for free thanks to the new Music Onebox feature.
Google to Become Friendlier with Social Search
Bing and Google Trains Keep on Rolling in September The September search share stats are out and its no surprise to see that Yahoo! is the biggest loser yet again. According to statistics released by Compete, Yahoos search share continues to take a steady dive.
It's Official: Google & Twitter Join for Real-Time Search Although its all very new, there has been a lot of talk lately about real-time search and how it will impact your search results. Now real-time search has become even more of a reality with the announcement of a partnership between Twitter and Google which gives Google access to Twitters full feed of public tweets.
Incoming Links Poor-Quality? Don't Worry Link building is one of the most effective ways of building your search engine ranking. But what happens when incoming links to your site are low-quality?
51 Languages for Your Website with Google Translate Good news for webmasters who have non-English speaking visitors to their website. Google have recently launched a new gadget which allows website owners...
Google Plans to Crawl AJAX Sites If you have an AJAX based website, then the latest news from Google will be sure to put a smile on your face. At the SMX East conference recently, Google announced a new plan to begin indexing AJAX. This is big news because the search engines currently are unable to crawl and index AJAX-based web sites, which are basically a dead bolted door when a spider comes crawling.
Google Searchers Have Hot Topics Do you want to know the hottest topics that everyone is searching for at the moment? Well now you can do that with Hot Trends in Google search.
Google Tips for Avoiding Duplicate Content Problems The latest SEM video comes from our friends at Google. They have shared some insights into duplicate content and how they deal with it.
Google Caffeine in Search Results There has been a bit of buzz lately from the SEM world with rumors that Google Caffeine has been rolled into the main Google search results.
Google Ads With Videos Think Googles search ads look boring? Well this is about to change with more video ads across SERPs along with interactive maps and product info.
Bing Shares Tips and Tools The Bing train continues to roll on as it slowly eats into Googles search market share. So I bet you want to know how you can make sure your website is included in Bing, dont you? Well, youre in luck. Bings Principal Group Program Manager, Rajesh Srivastava, has offered some tips and tools on how you can conduct SEO on your site for their search engine. These include:
Google Patent Concerns Other Search Engines
Google Explains Itself In a recent interview, Google CEO Eric Schmidt was asked a series of questions, some of which were a little bizarre, including What is Google? To most people, this would seem like a strange question with a fairly simple answer, but I think the interviewer Michael Arrington wanted to delve deeper and this is exactly the type of answer that Schmidt gave him. Schmidt describes Google as:...
Google Faster to Compete with Bing's Growth
Bing Cashback Program? In a bid to monetize its new search engine Bing, Microsoft has launched the Cashback program to searchers. Microsoft originally launched Cashback in May 2008...
Local Business Listings in Google Street View Google have just made local marketing even more attractive for businesses - Finding a local business with Street View just got easier.
Ad Position Does Not Effected Conversion Ever wondered if the position of your ad on the Google search results page effects your conversion? Well, logically you would think that the higher your ad...
Side-by-Side Comparison in Google Search Google not only want you to search via their search engine, but they also make it easy for businesses to search their online documents and intranet with Enterprise Search. With over 25,000 Enterprise Search customers this is one area that is growing steadily for Google, so they must continue to improve it. So they have recently launched 2 new tools, one which caught my interest in particular.
Google Predicting Future Trends Hard to believe that it has been over a year since Google launched Insights for Search tool. Now Google have announced additional features to the tool.
Facebook Real-Time Search Over Google It was just last week that we discussed Googles intentions to look more closely at real-time search through Twitter. But it now appears that Google...
Google's Next Step in Search Not to be outdone by the recent Bing/Yahoo! partnership and Facebook acquisition of FriendFeed, Google have gone one step further announcing a new project: a new version of Google Search. Big news? Definitely! This isnt just a simple update to their current search engine, but a complete overhaul and replacement. The official word from Mr Google, Matt Cutts, is that...
Google Bid Simulator is Live
Google Webmaster Toolbox Increases in Size If you thought Googles Webmaster Toolbox couldnt get any fuller, well you will have to think again Google have added a handful of tools to their...
Yahoo Needs Serious Merger Discussion The dramas at Yahoo! just seem to be going from bad to worse! Second quarter earnings for the company just released show their total revenue dropped 13% to just 1.5 billion. When you compare this to Google, whose total revenues actually rose 3%, this is not good news for Yahoo! Add to this the news that Microsoft merger talks are back on, with Microsoft in a much stronger position...
Newspapers Down and Google Up Google has been locked in battle recently with some of the worlds biggest newspapers, but has called their bluff by announcing a simple solution to their problem. Recently, media owners and high ranking officials in Australia, the United States and Europe have been attacking Google by arguing that Google steals their work by aggregating links on services such as Google News.
SEO on a Small Budget Video The latest in our SEMVideo series focuses on how small businesses can effectively optimize their website when they can't afford it done professionally.
Which Is The Better Search Engine? A study from analysts Citigroup may resolve the question of the moment: Is Bing a better search engine than Google? The study compared 200 queries on the Google, Yahoo and Bing search engines. So without further ado, the winner is. Google! Actually, the results are quiet convincing in that Google is much better at returning relevant results than Bing and Yahoo.
Is Bing Better at Searching Than Google?
China Lifted Google Ban, Revenue Up Google have something to smile about in China despite being banned recently by the Chinese Government. It has been reported that Google China is poised to announce a revenue increase of 25% for the 2nd quarter of 2009. Brand Republic also reported that Google Chinas operating revenue increased by around 50% over the previous year. This is great news for Google especially...
Tips From Google to Speed Up the Web
Google PageRank Update? We know how much you all love it when Google updates their PageRank algorithm. Well, here is some more great news to wet your appetite.
Google Rumored to Have Microblog Search Soon It would seem that the power of Twitter and other microblogging sites is having an impact on Google especially in the development of new products!
Google Not Worried About Bing There has been a fair amount of hype surrounding Microsofts new search engine Bing, but Googles not scared! For those not sure what Bing is...
Google Page Speed Tool We recently asked our readers why they use the Google search engine. The most popular response was because its the easiest to use, with Googles speed being a key factor. How is it that the Google search engine can run so fast? The secret is their Page Speed tool and now its available for all webmasters. Page Speed is a tool that Google has been using for a while...
New Yahoo, WOO Not Impressive Yahoo! this week announced plans to revolutionize the way search results are compiled and displayed. Yahoo! speculates that users are searching...
Google's Wonder Wheel Helps Vague Searchers At the annual Searchology gathering, Googles Vice President of Search Products, Marissa Mayer announced a number of new tools that will add...
Google's Study on Effectiveness of Sitemaps Google have given us an insight into the effectiveness of sitemaps through a recent study. Sitemaps are an easy way for site owners to help search engines index pages on their sites.
Mobile Benchmark Study: Yahoo in Top Spot Finally, some good news for Yahoo! They have snagged first place for mobile search in a benchmark study for March 2009. Gomez, Inc. and dotMobi joined together to rate mobile sites across several areas. The criteria and ranking methodology used included the following benchmarks: * Discoverability - how readily a consumer can find the mobile website using different URLs.
Google Playing With Sitelinks There has been a bit of buzz over the last few days from the SEM world surrounding Google search results. The news is that Google is expanding...
Google AdWords Interface to More Countries It has been 4 months since Google began testing a new web interface for AdWords with a small group of U.S. advertisers. News out today is that they...
Microsoft to be Riskier than Google It seems that Microsoft is quite happy with its underdog status when it comes to search engine market share. Two separate Microsoft employees have recently talked up their third-place position in the search engine market, happily letting Google take the number one position. I know what youre thinking, this sounds a little crazy! Who in their right mind would just sit...
Yahoo Surpasses Google Can you believe it? Yahoo! is beating Google in search engine market share! No, this is not some cruel prank, its true well in Japan at least!
Phone Calls & Live Chat Tracked by Google
Google Needs Your Eyes - Search Results Layout Did you know that your eyes are helping Google determine what their search results page should look like? Google's User Experience Research Team has unveiled some new technology that tracked test participants' eyeballs as they scanned search results for the right link. Below is a thermal image of the Google search results page showing the most widely viewed areas.
Google Broke The Internet Just this past weekend in the space of 1 hour, Google managed to stop all sites being accessed via its search engine. This occurred at about 6.30am PST on Saturday, so if you were one of the unfortunate ones to trying to search this early, then you will know what I am talking about. During this period all search results in Google were being flagged as malware with a message stating...
RIP Google Print Ads Just last week we reported Google was shutting down their underperforming products. Now it's Google's Print Ads which have seen the chopping block.
Optimize Large Sites with Tips from Live Search If your business has quite a large website, then making sure that it is properly optimized for search engines can be quite a task. However the folks from Live Search are keen to help you out with some tips for optimizing large sites. The creator of the tips article is Jeremiah Andrick, Live Search Program Manager. He created the article because the Live Search Team are often...
New Local Ad Features in Google The Google AdWords team has rolled out some new features for Local Business Ads which aim to make it easier and faster for searchers to find your business.
New Sitemap Generator Tool from Google Google have launched a new tool from the Webmaster Central stable which uses different ways to identify site URL's and also creates Sitemap files.
What Would It Take To Switch Search Engines? As we all know, Google is by far the most popular search engine, clearly beating its main rivals Yahoo! & MSN. But what if Yahoo! or MSN provided better search results, would you switch? This is the question that was asked by J.P. Morgan recently in a poll to determine what it would take for searchers to switch to an alternate search engine. 45% of respondents said that if an alternate...
Controversy: Yahoo Advertising Terms and Conditions Yahoo has sparked controversy in the search engine marketing world by taking control of search advertising campaigns... without advertisers consent.
Matt Cutts and the Future of SEO For those that don't know who Matt Cutts is, then I would suggest remembering his name. He is basically the unofficial spokesman for all things Google. Anytime he has some news from Google, we all sit up and listen. So of course when I came across a recent article by WebProNews on Matt Cutts' predictions for SEO in the future, I thought it definitely needed to be shared with our readers.
Geotargeted YouTube Videos on Google Maps Want more people to see your YouTube videos? Then you will be pleased with Google's new initiative. Reports are surfacing that Google has...
Find Out if Google Has Penalized Your Site Having your site penalized by Google can be one of the biggest problems for your site in its efforts to be seen in the SERP's - exposure in the world's most popular search engine is a must. Recent discussion from Google users have focused on ways in which webmasters can tell whether their site is being penalized by Google. To help you discover if Google is penalizing your site, here are comments and suggestions to come out of the discussion:
Google Allows Site Crawling Control Googlebot is Google's mighty algorithm which determines how much to crawl each site it visits. Google have given you more power to control this.
Google Tactics As we continue to hear news about an economic recession, the good folks at Google have decided to help you out. They have recently announced...
Google-Friendly Blogger Site Guide
Google Analytics Made Flash Tracking Possible So you've made this brilliant flash video for your site and its visitors, but how do you know if your visitors are actually watching it? Well now you can with...
Microsoft and Verizon Browser Deal We first reported back in August that a default search deal between Google and Verizon Wireless was practically signed, sealed and delivered.
Microsoft Gives Instant Answers in SERP's Taking a leaf out of Yahoo!'s book with Yahoo! Answers, Microsoft's Live Search team have now implemented answers in their search results.
Google Search Share Decreases, Yahoo! Increases The latest US search statistics are in and it is actually a little surprising... Yahoo! have gained search share over the last month, while Google has actually dropped and Microsoft, well lets just say its not good news. According to statistics released by comScore, Yahoo!'s search share has increased...
Google Analytics Gets Major Upgrade: 6 New Features Could it be that our prediction was correct? Is Google worried about the release of Yahoo! Web Analytics? It would appear that way, with Google...
Microsoft to Learn with U Rank Search Engine Always keen to learn how users search, Microsoft has started testing a new search engine called U Rank. U Rank, which requires users to sign in with a Windows Live ID before searching, allows users to edit, organize, and annotate search results, then share them with others, giving Microsoft valuable...
Sack the Designer! New Google DIY Display Ads Tool There is no longer any need to pay your designer the outrageous fee he demands for producing banner ads. A new Google tool will allow you to...
Google - $10 Million for World-Changing Ideas Folks at Google are feeling generous! With their 10th birthday, Google have launched Project 10-100 ("ten to the hundredth") and you could be the winner.
Google Not Worried About Recession Fears Even though the world's economy is rapidly crumbling, Google says they have nothing to fear. Google CEO Eric Schmidt said recently that Silicon Valley...
Google to Pin Point Your Exact Target Market Major search engines like Google, Yahoo! & MSN allow you to geotarget your PPC ads to specific radius, but does anyone know how narrow this radius should be?
Google Won't Wait for U.S. Government! When you're the world's biggest search engine (not to mention one of the world's biggest companies) and you have the deal of a lifetime in your hands, then something as small a U.S. Justice Department review isn't going to stop you from pushing on.
Search Experiment Insights from Google! It seems that Google is not wholly obsessed with algorithm changes and ranking updates; they conduct minor experiments too - on a daily basis.
Another Google Update: AdWords Quality Score First Google updated the PageRank toolbar, then a Google ranking update and now they have announced the implementation of some improvements to AdWords.
Microsoft's Powerset to Revolutionize Search We first let you in on the news of Microsoft buying Powerset back at the beginning of July, but it now seems that Microsoft has big plans to use Powerset technology to improve advertising in search results and in the process, change the way advertising is done.
AOL Gives Up on Search for Social Networking!
Google, Yahoo! & Microsoft in Hot Water with India! The worlds 3 biggest search engines, Google, Yahoo! & Microsoft are about to be caught up in a legal battle with one of the world's biggest countries, India. India's National Newspaper...
Yahoo! to Cure Our Olympic Fever! Want to know just how many medals the
New Google Tools Lets Us Analyze Searchers Google have launched a new tool that plans to make it easier for us all to understand searcher behavior. Google Insights for Search is a tool which is an extension for Google Trends...
New Competitor for Google PageRank! Google better watch out: there might be a new competitor in town for PageRank. CNet reports that Microsoft has announced a new idea that they call BrowseRank...
Microsoft Gives Up on Yahoo!, Now Stalking Facebook! It seems that the chase for the elusive Yahoo! was just too tiring for Microsoft so they have given up and set their sights on a new prey- Facebook! According to the New York Times...
Google Not Super, Quite "Unsatisfactory" Actually!
Is Microsoft Onto a Winner with CashBack?
Google 77.4% Dominance in US, Japan A Whole Other Story! A new report just released by Efficient Frontier has shown that Google continues in its dominance over Yahoo! and MSN with Google now holding 77.4% of the search ad market.
Google Lesson No. 2: Technologies behind Ranking It's back to school again with the second lesson in Google ranking: Technologies behind Google ranking. As we mentioned last week, Amit from Google had promised to continue feeding us with more information about Google ranking and he hasn't let us down.
Google School: Lessons in Google Ranking! The Google Search Quality Team have recently taken us back to school with a number of postings to teach us a little about the ins and out of the Google search engine. So... it's time to get out your pen and paper (or laptop) and get ready for today's lesson: An Introduction to Google Ranking.
Yahoo! On The Front Foot When Fighting Click Fraud! We first told you about the Yahoo!/Click Forensics partnership back in April this year, but now the two have actually put their partnership to some good use. Click Forensics announced...
Google Sends More Traffic to Yahoo! than Yahoo! Itself! In recent research from Hitwise that may surprise some (and perhaps not others), it appears that properties owned by Yahoo! actually receive more traffic from Google rather than from Yahoo! Search. Here's how much traffic each Yahoo! property receives from both Google and Yahoo! Search as per the Hitwise data:
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