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Google started using its Monopolistic Powers? On Monday, I wrote about Google Trends for Websites, a tool that lets you trend and compare unique visitor counts. It combines data from variety of sources, such as aggregated Google...
Free Y! IndexTools As you might already know that IndexTools, a web analytics tools that claims to offer 80% of the functionality of omniture, was acquired by Yahoo in April. Within few days after the acquisition, Yahoo announced that it will be giving away the tool for free. 2 months went by but there were no sign of Free IndexTools.
Google Collecting Data on 3rd Party Sites Is Google collecting data on the 3rd party sites to target Ads on Google.com? A user called "Discovery" on Search Engine Watch Forums reported that Google showed targeted ads...
Tracking TV Campaigns on AdWords using Google Analytics Today Google announced, that the advertisers who run TV Campaigns via Google AdWords can track the online impact of those TV ads using Google Analytics. According to Google...
Google Analytics Data Sharing Google Analytics has an option to allow you to share your analytics data with Google in return for services like Google Benchmarking and enhanced ad features that will be released in future.
Video Analytics by YouTube YouTube launches analytics for the video providers (user, partners and advertisers). According to Google Blog, this tool (service) called Insight will initially allow video providers statistics...
Should you be paying for the clicks on your brand keywords? When you do a search on your brand name or your company name, chances are that you will have you companys site listed as the top organic result. It is also very likely that there wont be any paid listing on the SERP (Search Engine Result Page) when you do a search on your own brand name. If you do buy paid search listing, it is going to appear just above youre your own organic listing.
Is Google's Behavioral Targeting Flawed? By now it is well known that Google uses in-session Behavioral Targeting. Eric Lander of Search Engine Journal points out some interesting issues with Googles Behavioral Targeting.
Relying too much on SEO? Think Again. I usually dont write about SEO (since I am not an SEO, here are the posts labeled SEO) but this issue has been bugging me for quite a few days, so I thought I will write about my views...
Google Web History- The Beginning Google launched a new service called: Google Web History This service will allow users to keep an archive of their web browsing history.
Google and Behavioral Targeting In my last article titled "Google and Behavioral Targeting" I talked about how Google is putting its footprint all over the web...
My View: Search Retargeting I recently read an article on ClickZ by Robin Neifield title Search Retargeting Its ready.
Google & Behavioral Targeting Google, so far, has refrained from behavioral targeting. But I think it is about time and it is the logical next action for Google to start offering Behavioral Targeting to its advertisers and publishers.
Follow the Search Search, as you already know, is attracting a lot of attention from Marketers.
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