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Newsletter Archive: 2008

Google Search Share Decreases, Yahoo! Increasess
The latest US search statistics are in and it is actually a little surprising... Yahoo! have gained search share over the last month, while Google has actually dropped and Microsoft, well lets just say its not good news.

Date: 2008-10-31

Yahoo's New GeoTargeting is Facing Launch Problems
While a lot of webmasters and general users are satisfied with the fact that Yahoo has started geo-targeting, certain comments about launch problems are telling a different story!

Date: 2008-10-30

Google Book Search Agreement
Google scans many books for their book search program but you cant access everything due to copyright restrictions. Now after years of discussion Google struck a deal with the Authors Guild and Association of American Publishers.

Date: 2008-10-29

Yahoo! Adds More Geo-Targeting Options
Yahoo! has announced that they've opened up geo-targeting options for their paid search program to allow targeting of users at a country, city or zip code level. The changes make it easier to pinpoint local customers and also transfer campaigns across the Google and Yahoo! platforms.

Date: 2008-10-28

Google Ads with Expandable Product Listings
Reports have been coming through about a new Google AdWords format being tested on the search engine results pages (SERPs). Google is exploring the idea of offering a plus box option for sponsored ads, where users can expand the ad to view actual product listings (with pictures) by the advertiser.

Date: 2008-10-27

Microsoft to Learn with U Rank Search Engine
Always keen to learn how users search, Microsoft has started testing a new search engine called U Rank. U Rank, which requires users to sign in with a Windows Live ID before searching, allows users to edit, organize, and annotate search results, then share them with others, giving Microsoft valuable...

Date: 2008-10-24

Google Analytics Introduces Enterprise Features
Today Google Analytics announced new enterprise-class features including custom reports, advanced segmentation, an API, as well as an updated interface, richer data visualizations, and an integration with Google AdSense. These new features combine the sophistication and versatility of a full-service...

Date: 2008-10-23

Yahoo Optimistic After Earnings Drop
Yahoo reported its Q3 earnings today, and its not all good news. Well, on the positive side, Yahoos revenues are up to $1.8 million. The bad news is that its only 1% YOY. And the worse news is that their profits were $54.3 million in Q3"compared to $151.3 million for Q3 2007.

Date: 2008-10-22

Google Still Learning Lobbying Ropes
Google and Microsoft are at each others throats once again: this time for control of Washington. And what Im about to tell you probably sounds like all the back-room dealing weve heard so much about during this campaign and were all tired of hearing about lobbyists"but thats exactly what this is.

Date: 2008-10-21

Google Registration Box to Non-Google Users
There once was a time when Google search tried to be a neutral bystander, watching the web without getting too actively involved. There once was a time when Google instructed webmasters to serve their Googlebot the same thing served to a sites human users.

Date: 2008-10-20

Google Beats Q3 Estimates
Googles had a tough time over the last couple years, with Wall Street Analysts expecting almost exponential growth. When they first missed estimates, growing only 58% in Q2 2007 (the losers), some analysts thought it was the beginning of the end. While theyve bounced back from time to time...

Date: 2008-10-17

Tracking the Evolution of Search Spam
As part of their 10th birthday, Google recently released a 2001 index, to show us how much things have changed. It is fascinating to look into the past, especially from an SEO point of view. Has the nature of spam changed since 2001?

Date: 2008-10-16

New Yahoo Ads Tout Safety, Ease of Use
Yahoos unveiling a new display and radio ad campaign today. The campaign, which is targeted to fight Google, touts Yahoos safe results and easy-to-use interface.

Date: 2008-10-15

Gdata API updated with Site Settings
All you web crawlers out there, cheer up, as the latest news is that the Webmasters Tools API has now been updated! This would allow the users to get numerous features like: * Crawl Rate * Geographic Location * Preferred Domain * Enhanced Image Search.

Date: 2008-10-14

Check Marketing Off Your To Do List with VerticalResponse
With your busy schedule in mind, VerticalResponse offers an easy-to-use, web-based marketing tool that helps you grow your business through email marketing, online surveys and postcards. Let us help you check Marketing off your to-do list!

Date: 2008-10-13

Track Your Business with Google RSS
The count down is on to the official release of Google Search alerts via RSS. Google will unveil the new RSS alert service for Web Search, which will sit aside it's current email alerts.

Date: 2008-10-10

Yahoo Web Analytics Officially Launches
We wrote about a potential Yahoo Analytics service being released however that never really made it to fruition until Yahoo acquired IndexTools earlier this year.

Date: 2008-10-09

Google Launches Audio Search
Google Labs has launched an experimental audio search which allows one to search text within YouTube videos. Google Audio Indexing, its called.

Date: 2008-10-08

Hakia Redesigns: Is It Enough?
Hot on Asks heels, the semantic search engine Hakia launches a redesign today, too. Aside from the new SERP layout, Hakia is testing the use of peer-reviewed credible sites and a personal start page.

Date: 2008-10-07

Ask and Ask Again - Same Old Answer
Well, it must be that time of year. You know when the leaves change colors and Ask changes their design? At some point they have to settle on something.

Date: 2008-10-06

Google's View on Stale vs Fresh Document
"Freshness is everything" as far as documents are concerned! That is what Google thinks about the issue concerning the "stale vs fresh contents" topic.

Date: 2008-10-03

Link Algorithm Changes
Long ago and far away, I wrote a post about the Problems with Anchor Text as a Ranking Signal (well OK, it was about a year ago).

Date: 2008-10-02

Website Diagnostics with Webmaster Tools!
According to the Official Google Webmaster Tool Blog, it has been stated that the Google Webmasters Tools is there to assist the webmasters to solve basic issues before these could actually turn into big problems. Let us have a look as to what the Official Blog has to say:

Date: 2008-10-01

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