Newsletter Archive: 2007 Is Your SEM Strategy What You Want or Need? Its was an interesting discussion. I was talking with one of my associates the other day who was explaining to me how he noticed that many clients want what they want more than want what they need. Date: 2007-10-31 Conduit Community Trends Conduit (which means Conveyor of Information) released their first Community Trends index where you can see what online communities are searching for. Conduit analyzes online communities for trends. Date: 2007-10-30 3 Surprises in the Google PageRank Update Now this is beginning to look like a complete update. Previously on Search Engine Watch I reported that many new pages that had been added shortly after the last update had not been updated. Date: 2007-10-29 Google Shoots Arrow into Heart of "Link Economy" There's an unwritten rule in search marketing: when a Google update knocks the stuffing out of a bunch of sites that were unfairly ranking too high, you're not supposed to gloat if you came out unscathed. Date: 2007-10-26 Google PageRank Update in Google Toolbars Worldwide!!! Search Engine Land recently listed a bunch of sites that had their PageRank scores manually edited for selling links. Of course, if you are the publisher of one of these sites, you don't care about an algorithm relevancy score so meaningless that it is edited by hand. Date: 2007-10-25 70% of Searchers Experience Search Fatigue A Kelton Research study, commissioned by Autobytel, reports that 72.3% of US adult searchers experience search engine fatigue (either always, usually, or sometimes) when researching a topic on the Internet. Date: 2007-10-24 Google Sitelinks Increases Value of Generic Domain Google recently increased their number of sitelinks to 8 and now list them in a 2 column format. To visualize the value of this, consider that I have a decent sized monitor and only 1 listing not controlled by me appears above the fold when searching for SEO Book. Date: 2007-10-23 Do You Want Your Ancillary Pages in Googles Index You have to ask yourself this question, is there information on any of those pages that I want someone to be able to search for in a search engine? Date: 2007-10-22 Google Webmaster Tools Review Google Webmaster Tools is a great resource for any site owner. Its designed to inform webmasters about how Google bot is interacting with their website. Date: 2007-10-19 Google Biggies Face Questions Over Stock Surge! Google's chiefs face questions following powerful stock surge informs the Independent as Google share price suddenly surged through $600 " barely three years after they were floated at $85. Date: 2007-10-18 Yahoo Earning More Search Revenue Its no secret: Google dominates search advertising (PPC). We often say that for anyone to legitimately challenge their dominance, theyll have to capture more of the search advertising market. Date: 2007-10-17 Microsoft Releases New Search Services for Internet And Mobile Customers Microsoft has today announced the final updates to the fall release of its Live Search service, introducing a broad array of new services and features to its local and mobile search offerings. Date: 2007-10-16 Google Hinting at Its Own Social Network? Unlike our good friend Steve, Eric Schmidt is one of the true believers in social networking. Perhaps hes just one of the younger people (or younger at heart people) that Ballmer said were so absorbed in the faddish nature of social networking, even though he is a couple months older than Ballmer. Date: 2007-10-15 Live Search Local, Maps, and Mobile Todays post will cover the Local, Maps and Mobile search presentation made by Microsoft at the Searchification event on September 26, 2007. We have also written a post about the Core Improvements in Live Search that you can also read. Date: 2007-10-12 Google Search Appliance 5.0, Enterprise Labs Launched Google Enterprise launched two things today. First, they put out version 5.0 of the yellow cheese box Google Search Appliance. The new version has an enterprise connector framework for connecting to intranet services... Date: 2007-10-11 Did Google Kill Log-File-Based, Premium Variant of Urchin? Ken Fisher at Ars Technica tells how when Google acquired Urchin and turned the Urchin on Demand software into Google Analytics, they basically put the paid part of the stats tool that was based on log files to a halt: In the... Date: 2007-10-10 Landing Pages, SEO and PPC This is the last analytic topic in my extended series on SEM Analytics. In the course of this series, Ive covered topics ranging from getting setup for measurement, selecting the proper optimization points, measuring the cross-channel effects of PPC and SEO. Date: 2007-10-09 Understanding The Psychology Of The Google User Frank Schilling and Shoemoney recently had two great posts about Google. When combined I think they paint a picture of Google that skips past the rhetoric and double talk. Date: 2007-10-08 Core Improvements in Live Search This post will provide some more info on the September 26, 2007 Searchification event that Microsoft put on. In particular, this post will focus on the core search engine improvements part of the presentation. Date: 2007-10-05 Microsoft Supports Small Businesses With SEM! Microsoft Office Live Small Business will partner The Search Agency Inc. 'to deliver a new range of services designed to help small businesses get up to speed on search engine marketing. Date: 2007-10-04 What Did Your Visitors Ask? Google Analytics allows you to see what people searched for in Google to find your site " if you inserted their little tracker code into your template, that is. Date: 2007-10-03 The Potential Impact on the Search Marketing Industry Social search isnt the new kid on the block anymore but it still has its mystery as far as search marketing implications. The next in our series of guest posts comes from a very well respected guy who Ive long appreciated as having more than an advanced understanding of where the search marketing industry is going. Date: 2007-10-02 Are Search Engines Using Link-Data Over Time? Every once in a while, you encounter pages in search results that havent changed for quite a while. When reading Aarons post about major ranking changes in Yahoo! I started doing one of my favorite queries: the one for CSS3 (screenshot). Date: 2007-10-01 2006 Archive

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