Search Newz :: Newsletter Archive

Newsletter Archive: 2007

Link Buying Crimes vs Sponsored Scientific Research
A friend of mine sent me a link to The Kept University, a great article about how corporations are increasingly turning universities into cheap biased research labs.

Date: 2007-11-30

Is Google's Master Plan to Dominate Google SERPs?
Take a look at the sample Google search engine results page (serp) below and see if you notice anything in particular. No, I never was what you would call a "headbanger" but I did love Quite Riot's "Cum on Feel the Noize" and listen to it to this day.

Date: 2007-11-29

Google Improvements Fail To Halt Massive Malware Attack
Various news sites are reporting that a malware attack was deployed in the last couple of days, apparently based entirely upon black hat SEO tactics.

Date: 2007-11-28

More rumours about Google's GDrive
As far as I can tell, the Wall Street Journal is peddling pretty much the same old rumours about the imminent arrival of Googles storage tool or GDrive, as Duncan notes over at TechCrunch.

Date: 2007-11-27

Google Maps - Editing Power to the People
Google wants to be sure Google Maps are accurate and detailed. Upkeep on Google Maps would otherwise be a nightmare, so Google’s letting you help. If you see a location that is off (like your own house or a store) you can fix it.

Date: 2007-11-26

What Facebook Learned from Search
Is Facebook really trying to steal Google's fire? Should we just call it Faceboogle? Maybe not. See the full post in the extended entry; it was originally published in MediaPost. Imagine if Picasso painted a search engine results page from Google.

Date: 2007-11-21

What's Wrong with Market Research
When we first started doing research at Enquiro into how people used search, we found very quickly that what people say and what people do are very different things. It just happened that we were doing a survey and a focus group...

Date: 2007-11-20

Google Makes More Enemies
I can never understand what it is that makes a large company think that they are indestructible, but apparently Google continues to believe that because they are the god of search that this will always remain the case.

Date: 2007-11-19

This Week In SEO
I can think of no better group to devote This Week In SEO to than turkeys everywhere. This post marks the end of the work week for me and the beginning of a much awaited vacation in New York to celebrate Thanksgiving with family...

Date: 2007-11-16

Is Google Going to Expand its Punishments of Paid Links?
Search Engine Roundtable put up a post yesterday asking Are SEOs Still Buying Links?. Based on this post, I thought I would update my thoughts on whether or not SEOs will continue to purchase paid links.

Date: 2007-11-15

The Role of B2B SEO in the Buying Cycle
When someone visits an online retailer to buy a book or a Polo shirt, he or she is probably pretty far along the path to a buying decision. Two, maybe three sites are checked for the price on the book, or the colors available for the shirt.

Date: 2007-11-14

Site Links and Search Volume
One of the things that I admire about the Google algo is its ability to learn and adapt based on incoming data. For example when search volume for a certain keywords reaches a certain volume words that were originally mis-spellings become real words.

Date: 2007-11-13

Linkbait is the New Reciprocal Links Page
I have been a big fan of linkbait, but for all its upsides it does have many potential risks that are rarely discussed by most marketers. Outside of those risks, most people coming to your site from linkbait have a fly-like memory.

Date: 2007-11-12

Yahoo's Mobile Moves
Google isnt the only one tearing up the airwaves wireless spectrum. After Google announced its new open source mobile platform, Android, last week, Yahoo is once again in the position of playing catchup.

Date: 2007-11-09

Selling Paid Links = PageRank Death
So its officialFrom the mouth of SearchEngineJournal editor Loren Baker post Matt Cutts confirms paid links and PageRank update, the voice of Google Matt Cutts has said: So if youre selling links, kiss PageRank goodbye.

Date: 2007-11-08

Microsoft Search Server
Enterprise search is a big issue, not only do people squirrel stuff away on various computers, the problem of finding data across the enterprise can be very difficult, the more distributed the data, the more difficult to find. Data can reside...

Date: 2007-11-07

The Google Mono Culture Has Arrived
In a great move, red hat, Google, and other interested Linux folks have gotten together to develop a mobile phone operating system called Android. While the world is abuzz with this one, the question is with Palm, Apple, Symbian, Blackberry and Microsoft operating systems...

Date: 2007-11-06

IndexRank - A New SEO Metric of Indexing Rate
How do you measure the success of your content strategy? How do you compare your websites growth with your competitors? Enter, IndexRank. IndexRank is a new metric to summarize the indexing rate of your site.

Date: 2007-11-05

Should SEOs Work For Commission?
Would you offer your seo services for commission only? As a small business owner would you request someone to market your site based only on how many sales you make?

Date: 2007-11-02

Google's Search Results Dominated by Doorway Pages & Other Spam
The people from SEO Digger recently put together some research on search spam. Some of the terminology they use (like using the word illicit) is inaccurate, but the trends they discovered align well with what one would expect.

Date: 2007-11-01

2006 Archive