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Newsletter Archive: 2008

Searchers Demand Top 10 Rankings
You've all heard it before, a top 10 listing on the search engines is vital because 48 per cent of users don't look past the first page! Guess what? - It's much worse!

Date: 2008-05-30

Google Earth Inside the Browser
Google released a Google Earth plug-in and API. This means you can now view Google Earth-based applications " with functionality defined by the developer of a site " in your (Windows) browser.

Date: 2008-05-29

ComScore April 2008 U.S. Search - Google Leads!
ComScore has released the U.S. Search Engine Rankings for April 2008. According to the results, the user base in the United States conducted 10.6 billion searches and Google still maintains its supremacy as the leading search engine.

Date: 2008-05-28

Google to Police 'The Truth'
Recently a fake story was highlighted in the mainstream media, and the SEO behind it also mentioned it on their site. The SEO space as a whole began debating the legitimacy of such tactics, and Matt Cutts even commented on the issue...

Date: 2008-05-27

Anti-Trust Looms On Google-Yahoo! Partnership!
A possible partnership between Google and Yahoo! looked to be in the works. Google was supposed to let Yahoo! display some of Google advertisements in its SERPs (Search Engine Result Pages).

Date: 2008-05-23

A'Experiment to Improve Rankings in SERPs'!
SEO or Search Engine Optimization has slowly turned into a field of experiments. Users around the world constantly practice 'Trial and Error' methodology to enhance or optimize their websites in an effort to improve their site rankings and clickthrough rates in the SERPs (Search Engine Result Pages).

Date: 2008-05-22

A Peek Inside the 'Google Search Quality'
Google has finally decided to lose the 'Secret Agent' persona just a bit and via the Google Blog given a tour of its 'Search Quality' The quality team responsible for the ranking of Google Search Results is called the Search Quality Team.

Date: 2008-05-21

Google Offers a Look at Their Search Factory!
As I had mentioned earlier, Google allowed the people around the world to have a glimpse into their search factory when they broadcast an informal gathering on the way search was expanding and also gave an update on Google Health.

Date: 2008-05-20

Microsoft Opens Talks WithYahoo! ... Again
Microsoft is at it again! In a statement released on Sunday, May 18, it put before Yahoo! a new deal that does not seek to acquire all of Yahoo.

Date: 2008-05-19

Google Shows 'robots.txt file' in its SERPS!
There is a new concern at the Webmaster World with many Webmasters reporting that Google is showing their 'robots.txt file' in its SERPS (Search Engine Result Pages).

Date: 2008-05-16

Google Implements Changes to Strengthen AdWords Conversion Tracking!
AdWords Conversion is a free tool in Google AdWords that help advertisers get an understanding of the process that follows a user's click on an advertisement. Its main objective is to give vital information to publishers as to which clicks most often...

Date: 2008-05-15

Google Friend Connect Launched
Google released Friend Connect, a service for webmasters to add such gadgets as comments, reviews, or contact lists to their site. Furthermore, Friend Connect supports any creation from the Google gadget initiative OpenSocial, and also adds social features to a given site which connect the site to the social network site of a user.

Date: 2008-05-14

Yahoo! Shows Google as a Malware! URL Mix-Up!
Since the successful launch of McAfee powered Yahoo's Search Scan, it was only a matter of time for something to go wrong. It seems luck just isn't going Yahoo's way.

Date: 2008-05-13

Third Search Engine Marketing Scholarship Contest Starts Today
The best things in life are three! No, thats not a typo. Were excited to announced the return of the annual Search Engine Marketing Scholarship Contest"this being contest number three!

Date: 2008-05-12

Does Google Need An Ethics Policy Like The New York Times?
Google has a paid link dilemma, at least according to Patrick Altoft (tip of the hat to Lee Messenger). As he says: The reason Google doesnt like paid links is obvious and understandable from their point of view.

Date: 2008-05-09

Visual search with SearchMe
Do away with boring text search and see what youre looking for. Thats the thrust of visual search from SearchMe, a startup search engine currently in public beta that offers you something a bit different, and visually more attractive, in your...

Date: 2008-05-08

Yahoo Makes the World a Safer Place
Yep, Yahoo working to make the world a safer place"to search. Yahoo will now display warnings on SERPs to indicate that some of the sites listed in their results may not be entirely safe.

Date: 2008-05-07

Yahoo! Shares take a Dramatic Plunge as Microsoft withdraws Bid!
Yahoo! Successfully avoided the jaws of Microsoft, but found itself drowning in the share market. Microsoft had to withdraw its takeover bid for Yahoo! as the latter had asked for a higher price of $37 a share against Microsoft's final bid of $33 a share.

Date: 2008-05-06

Microsoft Backs Down from Yahoo
The web is afire with the news that after its latest bid attempt to takeover Yahoo failed, Microsoft decided to back down. My desktop news widget is going wild with this news... updating every 30s or so with more updates from Wall Street...

Date: 2008-05-05

Google TV Ads Expands. Reaches Out To All U.S. Advertisers!
Google has introduced a unique all-digital with the sole purpose of helping advertisers buy more accountable and measurable TV advertisements more easily, efficiently.

Date: 2008-05-02

Microsoft Applies Another Update to Live Product Search- MSN on the Fastrack!
Continuing from the last update that Microsoft had applied to Live Search Products last week, yet another critical update has been patched into its Live Search Products Service.

Date: 2008-05-01

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