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Newsletter Archive: 2008

Google's Webmaster Central Live Chat A Roaring Success!
The first ever Google Webmaster Central's Live Chat session that was held on 28th March 2008, turned out to be a huge success. Webmasters and site owners worldwide actively participated in this one of a kind online session.

Date: 2008-03-31

Google Takes Another Stab at Demographics
Google has a reputation as an innovator, but in personalization, they've been anything but. As I pointed out a few weeks ago, Google is deathly afraid of the only thing that can derail their plans"a privacy backlash.

Date: 2008-03-28

Video Ads Live on Google!
As of 26th March 2008, Google initiated its long awaited video advertisement campaign. For some time now, Google has been testing video advertisements on its SERP.

Date: 2008-03-27

Google Against Anti-Censorship Proposal
TechCrunch and Barrons.com report that Google has recommended a no vote against a proposed anti-censorship, as well as a human rights, shareholder proposal.

Date: 2008-03-26

Google Wants to Offer National Wi-Fi for Free
Free, nationwide WiFi. Drooling yet, or do I need to say it again? Free, nationwide WiFi from Google. As we mentioned earlier, Google is lobbying the FCC for some of the wireless spectrum that will be freed next year when television will cease analog transmission. Googles plan? Wi-Fi on steroids. (Without the roid rage, Im guessing.)

Date: 2008-03-25

Yahoo! Turns to Traditional Media for Market Penetration
Yahoo! seem hell bent on regaining market share whether acquisition discussions come to fruition or not, and they're turning to traditional media to make their mark. Listeners in the San Francisco bay area have been hearing new Yahoo! adverts across the radio airwaves. Elinor Mills shared some ad content through cnet News Blog.

Date: 2008-03-24

Trends in Mobile Search
Cindy Krum with Blue Moon Works opened up the final session of SES New York with an overwhelming chart comparing adoption of the Web in comparison to mobile adoption. In terms of why we should care about mobile Web listings, consider overall mobile population and ability to targeting...

Date: 2008-03-21

SES: New Face of In-House Search
The New Face o In-House Search included Ron Belanger as the moderator and Bill Hunt from Global Strategies International, Olivier Lemaignen from Intuit, Marshall D. Simmonds from New York Times, Bill Macaitis from Fox Interactive Media and Brendan Hart from National Geographic Digital Media.

Date: 2008-03-20

Google Charts API Update
Google updated their charts API, which they first released back in December 2007. First of all, the old limit of 50,000 queries per user per day has been removed (though Google asks you email them if you receive more than 250,000 queries a day so they can better scale this).

Date: 2008-03-19

SES Keynote: Nick Carr, Author of The Big Switch
Nick Carr kicked off day two with a keynote based on his new book, The Big Switch " Rewiring the World, From Edison to Google. Carr is an established author and technology columnist for publications like The New York Times and Wall Street Journal.

Date: 2008-03-18

Yahoo Buzz Introduces Social Media to the Masses
Some of the latest buzz in social media happens to be Yahoos newest social media venture: Yahoo Buzz, which is currently in closed beta. In case you are unfamiliar: this site has been compared to the social media site Digg as far as functionality, but is particularly capturing attention in the social media landscape for Yahoos ability to tap mainstream audiences.

Date: 2008-03-17

Top 5 Ways to Increase Landing Page Conversion Rates
Learn proven ways that you can raise your landing page conversion rates. Based on information from the just released MarketingSherpa Landing Page Handbook (2008 edition)

Date: 2008-03-17

Gmail Captchas Hacked? Not L1kELy!
Some spammers are claiming to have cracked Gmails captchas"the mix of letters and numbers that only humans are supposed to recognize. If true, email spammers could create thousands of Gmail accounts and use them to send those annoying Viagra and enlargement offers. Not so fast, says Google!

Date: 2008-03-14

The Lost Features of Google
Google created tons of products in the past. And some of them, they removed again after finding that they didnt work, required too many resources, didnt take off, or were overshadowed by legal concerns.

Date: 2008-03-13

Images are the Natural Evolution of Search
Over the past couple years it has been impossible to avoid the buzz about images and their increasing role in search; such as universal search which is becoming commonplace among the major search engines.

Date: 2008-03-12

EU Approves Google's DoubleClick Purchase
UPDATE: Google CEO Eric Schmidt has now confirmed the acquisition. His statement reads, in part: An immediate task well undertake over the next few weeks is matching and aligning DoubleClick employees with our organizational plan for the business.

Date: 2008-03-11

Cable Companies Build a Canoe to Battle Google's Battleship
Google TV Ads hasnt exactly gotten off to a flying start and things could look even more bleak with news the countrys six largest cable companies are joining forces to provide a competing service.

Date: 2008-03-10

Google Calendar Gets Vital Usability Boost
Yesterday the Official Google Blog rather quietly announced the availability of Google Calendar Sync; a program for synchronizing Google Calendar with Microsoft Outlook.

Date: 2008-03-07

If Yahoo & AOL Merge, Will They Turn to Google for Search?
Theres lots of speculation and rumor today that Yahoo and AOL are in desperate merger talks (again). Yahoo is hoping to find some alternative suitor to the aggressive Microsoft, and AOL could certainly use the efficiencies that would come from a merger. To give the talks enough time, Yahoo has delayed a pending board nomination deadline.

Date: 2008-03-06

Ask.com to Become Women's Site
This sounds like an April Fools joke, but the source is Associated Press, via San Francisco Chronicle: In a dramatic about-face, Ask.com is abandoning its effort to outshine Internet search leader Google Inc. and will instead focus on a narrower market consisting of married women looking for help managing their lives.

Date: 2008-03-05

Is Ask.com Surrendering To Google?
Blogs were a buzz on Friday after speculation surfaced that IAC/InterActiveCorp (Ask.com's parent company) were planning on dumping Teoma, the Ask.com's search engine, in favor of Google's search results.

Date: 2008-03-04

Will Ask Switch To Google And Lay Off A 100?
Rumors are rife that Ask could be considering handing over its search operations to Google and consequently downsizing it's engineering team, reports Silicon Alley Insider. Ask might be thinking about abandoning or selling its Teoma search engine in favor of Google, There is indeed a big shakeup coming.

Date: 2008-03-03

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