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Newsletter Archive: 2007

SEO And PPC Should Be Friends
While most online marketers agree that SEO and PPC are an essential in search engine marketing, many people are on only one side of the fence. Todd Malicoat has a rundown of why he thinks SEO is better than PPC.

Date: 2007-03-28

Pay Per Click, Power To The People
We the people of Pay-Per-Click search marketing declare that now is the time for the unification of all online advertisers, and the acknowledgement and change of current issues in order to preserve order, revenue generation, as well as sanity and respect of all those who invest in the Web as a marketing vehicle.

Date: 2007-03-27

12 Quick Site Architecture Tips
Site Architecture is a critical component of SEO. When you are starting on a new site design, you have to begin by thinking through the SEO plan as part of the design.

Date: 2007-03-23

The Bleeding Obvious File: Advertising Leads to Increased Search Volumes
Holy crap, it's official! There is a link between advertising and the volume of searches. We now have research to prove it. A recent analysis for the Retail Advertising and Marketing Association found a direct link between consumers exposure to advertising and their likelihood to begin an online search.

Date: 2007-03-22

Organic Search Marketing Needs Words
I got an e-mail today from someone who wants to take a small business to the next level by focusing on search marketing. And I had an ah-ha moment. There's some organic search marketing advice that I have just been taking for granted to such a degree that I may not have said it. You really need words. Lotsa words.

Date: 2007-03-21

Yahoo Hopes to Gain #1 Mobile Search Spot With Expansion
Despite many believing mobile marketing to be a "non starter", the search engines continue to invest heavily in mobile search. With $11.4 billion expected to be spent on mobile search advertising by 2011, Yahoo is at the top of the list...

Date: 2007-03-20

Does Search Engine Optimisation Work?
There is a lot of talk about Search Engine Optimisation, or SEO, and its importance in the overall viability - even survival - of a web-based business. In my view it is absolutely crucial to any internet enterprise, because a well-executed SEO campaign addresses numerous potentially fatal issues.

Date: 2007-03-19

SEO For Thin Content Sites - Making A Photo Blog More Visible
Search engines love text. Unfortunately they're not so hot on images, so when you have to optimise a site that has thin content and rich imagery you've got your work cut out.

Date: 2007-03-13

Looking To The Future Of SEO
There have been a number of complete gems posted around this week which all look to the future of SEO. I saw Danny Sullivan do a presentation on the future of Google at SES London in 2005 and it was frightening - but as Matt Cutts points out in one of the following articles, SEO's are pretty adaptable.

Date: 2007-03-06

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