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Newsletter Archive: 2007

Google Is A Machine; Mahalo, Our Human Search Savior
We've already mentioned Matt Cutts's thoughts on humans' role in enhancing search engine results today. A New York Times article, "The Human Touch That May Loosen Google's Grip," yesterday prompted Matt's (and several others', including Search Engine Watch and Search Engine Land) response(s) today.

Date: 2007-06-26

Reviews are Important for Local Search
Local search engines such as Google Local and Yahoo! Local rely on many sources of to gather information on a business and enhance their local search Listing.

Date: 2007-06-19

The Battle of Integrated Search
Ask.com is snapping on the heels of Google Universal Search with Ask 3D, the integration of all its search verticals into one main results page. 'Nothing new' you say... well there are some fundamental and surprisingly great differences between Ask 3D and Google Universal!

Date: 2007-06-12

SMX Advanced Wrap-up
I got back from SMX Advanced late Wednesday night, and while I'll spend the next few days playing catch up here are some of my overall impressions of the conference.

Date: 2007-06-08

PPC Negative Keyword List | What About Google's Negative Keyword Tool?
This week I setup and optimized a medium size PPC Campaign on Google Adwords targeting travel related words. Adwords recently launched a new tool "Google's Negative Keyword Tool" and I wanted to publish some thoughts on that in addition to providing a sample list of words I usually include in my PPC negative keyword list.

Date: 2007-06-07

Evaluating Internal Search Performance (Search Cues)
I'm going to wrap up this series on Internal Search in my next post - which will deal with some thoughts about the overall optimization of Internal Search.

Date: 2007-06-06

Ask.com Now Available in 3D
We can now safely report that Ask has a new look and feel. A wide range of media sources are now dutifully reporting on it. But is it news? Maybe, but some of what we're focusing on is barely worth a mention.

Date: 2007-06-05

2006 Archive