Newsletter Archive: 2006 Top Searches: Whos That? How Much? And Who Cares? This week's buzzy search report, courtesy of Google Zeitgeist, is a little more diverse than last week's male-dominated society review. On the Google-searching public's mind lately: soccer (again); bizzilionaires; celebrities and their "who's that?" lovers; sports that aren't soccer; and unsolved mysteries... Date: 2006-06-30 Beware Search Engine Ranking Scams Do you want your site to be among the first 20 results on a search engine? The response to that is likely yes. Do you have a spare $15,000? Individual answers may vary. Would you trust someone who said they could achieve the former in exchange for the latter? Im expecting to hear a no this time... Date: 2006-06-29 Google Calls For Gadgets & Dating Advice Somebody needs to talk to Google about what's sexy. Google Desktop Developer T-shirts are not aphrodisiacs, not even in the right environment. There, I said it. Not sexy. Not at all. But if you want to impress the geek posse, winning Google's Desktop Gadget Designer contest is a good start... Date: 2006-06-28 Why Didn't Google Buy MySpace? All that follows is based on hearsay, but there are times in Web court when that's all you've got. Rupert Murdoch says Google passed on an opportunity to purchase MySpace.com for half the price News Corp. paid. Some call it a blunder; Murdoch calls it arrogance. But MySpace may have tipped Google's Evil Meter... Date: 2006-06-27 The Jellyfish 'Buying Engine' Jellyfish.com is claiming to be a new kind of search engine, which it dubs the Internets first buying engine. The site, in beta form, already offers 1000s of stores for users to look through. But its biggest draw is the lure of cash back... Date: 2006-06-26 Search Engine ROI Surges A study conducted by the Performics arm of Doubleclick found that search engine marketing sales jumped 70 percent year-over-year in the first financial quarter. Campaign size and cost grew 40 percent each, for comparison. This amounts to the best search marketing return-on-investment in over a year... Date: 2006-06-23 Google Sitemaps Tables 404 Errors An assortment of updates have emerged for Google Sitemaps, including expanded results for crawl errors experienced by Google's spiders... Date: 2006-06-22 Blocking Harmful Bots From Your Site As you delve further and further into the all-encompassing realm of being a webmaster, you come to understand the nature of bots and how they can benefit or harm your site. Normally, when bots are discussed, its usually in reference to search engine bots that crawl and index whatever pages they come across...unless they are blocked by the webmaster... Date: 2006-06-20 Branded Keywords and Organic Exposure Last week, SEMPO, the Search Engine Marketing Professional Organization (http://www.sempo.org) announced that it will be publishing a limited but current subset of Hitwise's top search term data on its Website... Date: 2006-06-19 Google Ads Cause Lawsuit For Yahoo Search engines have been sued time and time again over the sale of advertisements based on trademarked keywords. To resolve these cases, Google and Yahoo took different approaches, with the former holding out and the latter settling quickly. Now, a strange thing has come to pass: Yahoo is being sued over its Google ads... Date: 2006-06-16 SEO and the Search Marketing Metaverse Search engine optimization, as a practicing sector of the greater search engine marketing industry, is seeing an upswing in business over the past few months. This trend is fueled by a number of concurrent factors, the least of which is the actual effectiveness of organic search placement... Date: 2006-06-15 MySpace To Search Industry: Come and Get It Though MySpace.com found itself in the top six last month in terms of search share, News Corp. isn't a bit shy to say it ain't about search, it's about green. 85 million captive members give it the leverage to tell Google, Yahoo! and MSN to pony up if they want in. After all, its milkshake brings all the boys to the yard... Date: 2006-06-14 Number 1 Rank But Still No New Traffic To reach that coveted number one rank in the search engines, you've obviously worked very hard to search engine optimize your site, submit it to all the right places, earn the one-way links you need, and to build your public relations... Date: 2006-06-13 MIMA: Paid Search Can Be a Pain in the Rear Yes dear friends, I've said it. Paid search can be a pain in the rear. But no worries, search engine marketing guru Andrew Goodman of Traffick and Page Zero Media promises to shed some light on the subject in conjunction with a Minnesota Interactive Marketing Association (MIMA) seminar this week... Date: 2006-06-12 EBay Thinks Google Mojo Is Stinky What John Battelle says is obvious isn't obvious to everyone. But its nice when he sheds some light for the unsuspecting. Google and eBay's relationship up to recently has been quite symbiotic, but as the online auctioneer is increasingly threatened by Google's "cross-mojonation," the "obvious" choice was to take Google head-on... Date: 2006-06-09 Watch Television With Google Google is working on delivering personalized Internet content on the basis of your tastes in television. And Microsoft, one of the search engine giant's main adversaries, was granted a patent about one month ago on technology that is intended to accomplish roughly the same thing... Date: 2006-06-08 Time For Google To Break Up The debut of Google Spreadsheets, one release in a lengthy series of non-search related product launches, indicates Google needs to do what Microsoft was nearly forced to do years ago... Date: 2006-06-07 Googlebowling A Distinct Possibility If you follow the search industry with any kind of regularity, you may have heard the term "Googlebowling". For those that are not aware, Googlebowling is the act of trying to damage to your competitors' search ranking by giving the impression they were involved in a spam link campaign... Date: 2006-06-06 Is Google Using Another Sandbox? The existence of the Google Sandbox has been topic of many a discussion across Internet forums everywhere... or at least the ones covering Internet technologies... Date: 2006-06-05 What Makes A Site Relevant? I've been discussing the topic of search engine spam for a couple of days now and I came upon a WebProWorld post that could be the most important point to consider when discussing this subject: who defines relevancy? Date: 2006-06-02 Garbage In, Garbage Not Out? One of the biggest complaints facing the search engine industry concerns the amount of spam sites (sites developed for the sole reason of gaining favorable search engine results) that show up in today's SERPs... Date: 2006-06-01 2005 Archive

SearchNewz is an iEntry, Inc. ® publication © 1998-2006 All Rights Reserved. Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Archive