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Newsletter Archive: 2008

Ranking Affiliate Sites vs Corporate SEM
Recently a couple great videos from Gord Hotchkiss and Marshall Simmonds highlighted the corporate SEO field. Corporate SEO is about ensuring everyone creating or managing content has at least a base level knowledge of SEO and keyword strategy.

Date: 2008-01-31

Google's Experimental Views For Search Results
Google has undoubtedly ruled the search engine industry and technology through the years. One of the main reasons for their success has been impeccable research and continuous innovation to the search algorithms, enabling faster easier, effective search experience to the users.

Date: 2008-01-30

Google Experimenting New Search Views
Google started promoting their Experimental Search product more actively last week. This week, theyre making the formal announcement of new views in Experimental Search"with a familiar-sounding rationale.

Date: 2008-01-29

The Lost Strategies, Images and Video
Image optimization and video optimization are not secondary organic strategies anymore, they are essential in creating a well-rounded online presence.

Date: 2008-01-28

Google Hates You, Wikipedia
Let me perform a few random searches: Insulin pump, check Mitchell report, check Benazir Bhutto, check Global warming, check What do all these have in common?

Date: 2008-01-25

Want Innovation?
As a search engine addict, and a search engine marketer, Ive been fascinated with the evolution of the search engine ever since I started marketing online, well over a decade ago.

Date: 2008-01-24

Google's Experimental Search Seen On SERPs
Google has surprised users with innovative products from the Google Experimental Labs every now and then. This time around the users are getting links to try Google Experimental Search on the footer of many SERPs, observes Eric Lander.

Date: 2008-01-23

Diamonds in the Rough
In the pursuit of boosting traffic, B2B marketers often search for the most popular keywords, those that will drive a large number of visitors to the site.

Date: 2008-01-22

Most Effective Way To Get On Google in 2008
Wpromote's QuickList program is the most effective and efficient method available to get listed on the most popular search engines.

Date: 2008-01-21

Do Link Exchanges Fit In Your Link Building Campaign?
Giorgos recent post on link exchanges using LinkEx generated a few questions about the value of link exchanges. I thought it might be interesting to revisit some signs of quality links and then discuss where link exchanges might make sense when acquiring links.

Date: 2008-01-18

Thoughts on SEO Ethics
One of the most important things an SEO can do when speaking with a prospective customer is to qualify the customer first. There are people out there who are ready to pay you money for your time and services that you should turn away.

Date: 2008-01-17

Pay For The Clicks On Your Brand Keywords?
When you do a search on your brand name or your company name, chances are that you will have you companys site listed as the top organic result.

Date: 2008-01-16

Google: Faster, More Customized For iPhone Users
A couple of days back Google had launched the iGoogle for iPhone, see: Google: iGoogle For iPhone Launched!. Now on the first day of Macworld, Google's announced new enhancements to the integrated Google experience of Googling on the iPhone.

Date: 2008-01-15

Simple Business Postage Solutions
Enjoy the ease of the new and improved mailstation 2™ system. Now you have access to postage anytime, online or through the phone. With these two ways to connect, easily track and refill your postage anytime 24/7. It's great for mailing letters and if you are mailing packages we have made it even better by seamlessly integrating with USPS Shipping Assistant ® software.

Date: 2008-01-14

Organic Search Marketing in 2008: Predictions
If youre even the slightest bit aware of whats been going on in organic search marketing, you couldnt help but know that Google made a number of changes during 2007 which impacted the natural search marketing programs for many webmasters.

Date: 2008-01-11

Google: Processing 20 Terabytes Per Day and Counting!
Recently, Google's engineers disclosed in a white paper just how large is the magnitude of processing that Google undertakes each day to index the Web, serve up ads and process search results, etc.

Date: 2008-01-10

General SEM Trends, From Spam to Highbrow
Straight Up Spamming... The economics of spam. Thin Arbitrage In regards to that $130 million investment in Geosign by American Capital... it turns out to be the arbitrage investment that was not: American Capital CEO Malon Wilkus told TheStreet.com that as a...

Date: 2008-01-09

Is Universal Search Harder?
Whether its a mantra, an "informal corporate motto" or just a slogan, Googles statement: "Don't Be Evil" has lost its shine with many users and publishers that make up the Internet.This post has been a long time coming.

Date: 2008-01-08

Forget We Ever Mentioned A Supplemental Index ~ Google
It shouldnt really happen to a nice company like Google. You try to do someone a favor and it blows up in your face. A few years back, they realized that it would be difficult to give a speedy response to a search query if they had a single database of all the web pages they were spidering.

Date: 2008-01-07

"Don't Be Evil" - Philosophy, Corporate Culture Or Inventive Perception?
Whether its a mantra, an "informal corporate motto" or just a slogan, Googles statement: "Don't Be Evil" has lost its shine with many users and publishers that make up the Internet.This post has been a long time coming.

Date: 2008-01-04

Sculpt Your SERP Description
For those of you who still think tweaking your meta description tag will affect your page ranking, come on into 2008. SEO isn't that easy anymore.

Date: 2008-01-03

Many Big SEO Firms Make Chicken Scratch
I recently got a copy of AdAge's year in review. Since the 2001 web bust almost every job field in advertising is flat or down, with the exception of a sharp growth in the number of people working as marketing consultants.

Date: 2008-01-02

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