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Newsletter Archive: 2008

Yahoo! Search Lag Google & Microsoft in Ranking Newer Websites
Yahoo! has guys like Jeremy Zawodny marketing their fresh new search platform, and yet they remain behind the competition. Microsoft jumped into the search field way later than Yahoo! did, so why is it that Microsoft rankings for well promoted sites often roughly track Google rankings, while Yahoo!...

Date: 2008-02-29

Google Sites Launched
Google released Google Sites, allowing you or a whole team to build websites with documents, photos, presentations and more. This new service, which was spawned from the Google-acquired JotSpot suite, just works with a Google Apps account, though. If you dont have a Google Apps account, try signing up for one.

Date: 2008-02-28

SMX West, February 2008, Day 1
The Santa Clara Convention Center has come to life as the Search Marketing Expo was declared open. All the attendees have their eyes set on covering fundamental and basic issues, the latest happenings and forward-looking keynotes from leading authorities in search marketing and technologies.

Date: 2008-02-27

Yahoo! Search to Offer an Open Search Platform
Yahoo announced the launch of Yahoo! Search Experience, a 3rd party development platform to enable websites to include more information in Yahoo! search results.This new scheme looks pretty cool and seems to be somewhat of a competing service to Googles Universal Search / Local Search / etc.s...

Date: 2008-02-26

Yahoo Pushes for Dissident Release
Yahoo originally helped the Chinese government to jail dissidents, but after receiving public blame they now show regrets and push for release of dissidents. In their blog they write: Secretary of State Condoleezza Rice will travel to Beijing next week to discuss a wide range of political issues with senior Chinese officials.

Date: 2008-02-25

Worried About Google Health's Privacy?
Following-up a story we first discussed in October, Google has announced the first patients to start testing Google Health. The pilot project to be announced Thursday will involve 1,500 to 10,000 patients at the Cleveland Clinic who volunteered to an electronic transfer of their personal health records...

Date: 2008-02-21

Google.org + India = Master Plan
Remember when we told you about Googles plans to pledge profits and stock to its philanthropic arm Google.org? Remember when we told you that Eric Schmidt saw huge opportunity in India?

Date: 2008-02-20

Yahoo! Block Google From Delicious Bookmarks?
During the weekend, Yahoo!'s social bookmarking property del.icio.us seems to have prevented robots of other search engines including Google from spidering the website or fishing out fresh web pages, bookmarks and websites, observes Collin.

Date: 2008-02-19

Winner of the Google Logo Redesign Contest
There have been a lot of very interesting entries to the little Google logo redesign competition we started. The competition ended on Friday and here is the winner eVisibility.coms art directory Tyler Jordan created the hands down most impressive design (and then ended up on the Digg homepage with it).

Date: 2008-02-18

Yahoo's Road to War
Over the past week I have been keeping the StepForth SEO Blog updated on the events focused on Microsoft's attempted acquisition of Yahoo and the fall out since.

Date: 2008-02-15

Google's Many Valentine's Day Specials
Google is all dressed up for todays occasion, Valentines Day. Its the day where in many cultures couples and wanna-be-couples are expected to send a greeting to their loved one, causing sales spikes for greeting cards companies and probably chocolate and flower companies as well, and depression amongst some of the singles.

Date: 2008-02-14

For Kids: Google Contest
Google is good to get the kids while theyre young (and its working - at least if your dad is an SEO - just see this post that made the homepage of Digg). Google has a new contest for kids called Doodle 4 Google.

Date: 2008-02-13

Microsoft Aggresively Pursues Yahoo Takeover!
While the news of Yahoo!'s boldly rejecting Microsoft's bid was already out of the boardroom, Microsoft has now responded to Yahoo!'s official refusal to comply with the Redmond giant's wishes, and it appears the it won't take a 'no' for an answer.

Date: 2008-02-12

Google Goes After Plaxo & Bebo
Why does Google want a struggling search engine and technology company with an over-sized price tag, when it can snap up a few social media bargains for just $1.7 billion?

Date: 2008-02-11

The Great Search War or Search War I?
Whether the outcome would be Micro-hoo or Ya-soft the outcome would be the same, a new combined power that may be able to put some heat on Google to maintain their control on search and online advertising.

Date: 2008-02-08

Is Search Marketing Different for Multinationals?
I got an e-mail recently from someone at a large, multinational company who is in a quandary. They've had some success with their U.S. Web marketing, but now each of the country teams in the company are demanding help.

Date: 2008-02-07

What Does Social Media Have to do with Search?
Back in the dark ages of search engine optimization, way back a few years ago, actually, we created content on our websites. We then paid attention to on-page optimization, like optimizing our title tags, our body copy, and we mentioned our keywords in the copy. .

Date: 2008-02-06

The Union Of Microsoft & Yahoo!
The merger would and should affect the whole of SEM industry. While the users, stockholders and all the stakeholders are wide eyed at the developments as they progress, the webmasters and publishers too are concerned about the aftermath.

Date: 2008-02-05

Nofollow Killed Google Social Graph API Before
Lets face it, I have social profiles all over the web and I am or have been an active participant in tons of conversations on blogs and forums. 3 years ago Google introduced rel="nofollow", very similar to rel="me" , rel="friend" and other XFN and FOAF standards.

Date: 2008-02-04

Microsoft Bids 44.6 Billion in Cash to Buy Yahoo!
Here is the press release announcing a half cash / half stock offer. Microsoft Corp. today announced that it has made a proposal to the Yahoo! Inc. Board of Directors to acquire all the outstanding shares of Yahoo! common stock for per share consideration of $31 representing a total equity value of approximately $44.6 billion.

Date: 2008-02-01

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