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Newsletter Archive: 2008

Microsoft Throwing Ice Cream Cones at Google?
Theres a classic comedy skit from Eddie Izzard about England getting taken by surprise by the Germans in World War II. He suggests that Germany had a head start on building weapons, and England?

Date: 2008-08-29

Google Listens to Apps Customers, Improvements Coming!
As a paying Google Apps customer, the lack of communication during recent outages left a bad taste in my mouth. Im pleased to report that I just received an email from Google with details of many improvements coming our way.

Date: 2008-08-28

Yahoo Buzz Is Quite Delicious
As Stephen Wilson tells us, Yahoo Buzz is now open to everyone. Yahoo Buzz is a way of telling the world about websites that have particularly delighted you and the Buzz Log gives added visibility to Whats hot on Yahoo! Buzz.

Date: 2008-08-27

Search Engine Tool Faceoff
Yahoo! has unveiled the new and improved version of Yahoo! Site Explorer. Site Explorer is an invaluable tool, "providing site owners with better visibility into how we -Yahoo!- index their websites and what data we use in our search service".

Date: 2008-08-26

Microsoft's Powerset to Revolutionize Search
We first let you in on the news of Microsoft buying Powerset back at the beginning of July, but it now seems that Microsoft has big plans to use Powerset technology to improve advertising in search results and in the process, change the way advertising is done.

Date: 2008-08-25

AdWords Quality Score 'Improvements'
Sometimes I wish I didnt have such a cynical eye. That way, when I saw news"such as Googles Quality Score improvements"I could simply enjoy the updates in my naivety.

Date: 2008-08-22

Google and Facebook are Fighting the Next Battle
Think about something you've purchased recently. How did you decide to buy that thing? In my buying behavior I find that I can split it up into three phases: 1. Need generation.

Date: 2008-08-21

SES San Jose: Identify, Analyze, Act
What is it about web analytics that that intrigues and scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated.

Date: 2008-08-20

Google Tweaks the SERPS... Again!
At the beginning of this month, we had reported about the Google SERP update for the month of August that had pretty much every Webmaster on the edge.

Date: 2008-08-19

GraphOn Sues Google for Patent Infringement
Its a new week, its a new Google law suit. This time, its GraphOn hoping to get a little publicity by suing Google for patent infringement.

Date: 2008-08-18

Google Reveals Major Elements Of Their Ranking Algorithm
Google have revealed some important elements of their ranking algorithm and given advice on how to improve your sites positioning in natural search results.

Date: 2008-08-15

The Knows Know With Google Reader
It appears Google does listen, it just takes them a few months to respond. Almost 9 months after it introduced feed sharing features to Google Reader, the team have announced new features to allow you to control said features.

Date: 2008-08-14

Remove Multiple Subpages Without Penalty!
Over at the Webmaster World, a new thread has surfaced that talks about the ways through which a Webmaster can get rid of the unwanted subpages, without being penalized for the act.

Date: 2008-08-13

Google Give Better Rank to Long Titles or is it Myth?
Over at the Webmaster World, a new thread has surfaced, according to which, Google is preferring URLs with longer titles and has also been reported that these longer URLs are getting higher rankings as well.

Date: 2008-08-12

Pinning the Tail On The Googoliath Killer
Last week a lot of people were musing whether it would have search results in three columns with tabbed pages and irrelevant thumbnail images, with a black homepage background instead of a white one.

Date: 2008-08-08

Yahoo!: New Shortcuts for Summer Olympics News & Info!
In the spirit of 2008 Summer Olympics in Beijing, Yahoo! has announced that, it is in the process of rolling out special shortcuts in Yahoo! Search that would be related specifically to information and news coverage of the 2008 Summer Olympics.

Date: 2008-08-07

Google Insights for Search
Google recently added search volume estimates to their keyword tool. They also recently launched Google Trends, Google Hot Trends, Google Trends for Websites, and the Google Ad Planner.

Date: 2008-08-06

Google SERP August 2008 Changes, Webmasters Concerned and Confused!
Well, it is the exact repeat of what happened last month, when Google rolled out its SERP changes for the month of July. Ironically, Google update was running parallel to the Yahoo! Weather Update.

Date: 2008-08-05

AOL Business Split Opens Door for Microsoft & Yahoo!
Time Warner Inc. has finalized an internal reshuffle which leaves its AOL unit split and primed for a buy-out! The move will position the two AOL divisions as ripe pickings for the right suitors and the advertising section will be hot property...

Date: 2008-08-04

SheerSEO - Track Rankings and Index Pages
It's been a while, since we had an all-in-one web based tool that could provide Webmasters with comprehensive, relevant and important information in regards to their website rankings in major search engines, such as Google etc.

Date: 2008-08-01

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