Newsletter Archive: 2006 Search Engine SPAM Strikes Again We were recently contacted by a client who had found a number of occurrences of search engine SPAM. What made this SPAM a problem is that they were targeting the client's business name and coming up in some of the top 10 rankings! Date: 2006-08-31 Be On MSN, Yahoo and Google in Hours...and stay there We then submit your site, using our superior proprietary submission software and genuine hand submission, to every search engine on the planet that matters, including Google, Yahoo, AOL, MSN, Ask.com and hundreds of other regional and topical search engines, Date: 2006-08-31 An 'Online Lie Detector' For Search The Japanese government intends to create what one newspaper described as an online lie detector that would act in accordance with a search engine. The project has been allotted a budget by the Ministry of Internal Affairs and Communications of 300 million yen, according to one source, which translates to about $2.6 million dollars... Date: 2006-08-30 Mining the AOL Search Data AOL's release of a treasure trove of search query data gathered from 650,000 of its users has generated a lot of hand-wringing and hair-pulling... Date: 2006-08-29 Google Apps - Things That Make You Go Hmm Google announced tonight the availability of "Google Apps for Your Domain" which currently includes private-labeled: Gmail, Google Talk, Google Calendar and Google Page Creator... Date: 2006-08-28 Defend Against Black Hat SEO: Your Web Host Can Help The world wide web is a dynamic, exciting place to launch a new business or promote your organizations message. Its also a lawless landscape in which black hats " crackers, hackers and other on-line evil doers " roam with very little oversight or law enforcement... Date: 2006-08-25 A Better Look At Ask When you spend so much time looking at Google and Microsoft and so many other companies, you lose chances to notice all the amazing work being done at other companies... Date: 2006-08-24 Forbes.com Goes Swicki with Eurekster Eurekster has announced today that their social search product, SwickiPublisher, will be used to create a new vertical search engine feature on the Forbes.com home page via a tab called "Web" and on the search results pages... Date: 2006-08-23 ClickTracks Merges, Now Offers Services Including SEO I received an email from John Marshall (as did other bloggers and pubs) announcing the merger of ClickTracks into a group of companies owned by J.L. Halsey that includes: Lyris, EmailLabs, and Hot Banana in a deal worth about $10 million... Date: 2006-08-22 SEO Directories - A Godsend? Directories have been around for some time now, even longer than search engines have. Directories, like search engines, are used by people to search for websites containing the information they seek... Date: 2006-08-21 Undersell Your SEO Service, Overachieve Results You've heard of people that are so good at sales that they could sell ice to an Eskimo, water to a fish and prescription glasses the blind... Date: 2006-08-18 RSS Feed Tips to Help SEO RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme... Date: 2006-08-17 Mobile Shopping Search - The Next Trend? Search engines have revolutionized the way people look for information. A huge success on the Internet, search has made people dependent on it that people use search engines to do everything from research to shopping. Shoppers find great deals and stores just by searching for products they are interested in... Date: 2006-08-16 Google Launching New Blogger Features Google has announced they are rolling out new features for Blogger. Some of the cool new tools include: Permissions, Labels, and Extra Feeds... Date: 2006-08-15 What's Up with Verticals? You probably haven't given a lot of thought lately to vertical search results, that thin sliver of search real estate that is sandwiched between the top sponsored ads and the top organic ads that generally shows a few lines of news results, or local, or products... Date: 2006-08-14 SES: Google CEO Asked About Click Fraud On Wednesday, Search Engine Strategies attendees were treated to a keynote chat between Danny Sullivan and Google CEO, Eric Schmidt... Date: 2006-08-11 SES: Search Marketing for Big Brands Barbara Coll headed up moderator duties for this panel that includes familiar faces Bill Hunt of Global Strategies International and Marshall Simmonnds of the New York Times. It also includes Kara Jariwaia from Cisco Date: 2006-08-10 Maximizing Website Sales Gains With Multivariate Testing Have you considered Multivariate Testing, but fear it would be too hard or costly to implement? If so, you must download our whitepaper Maximizing Website Sales Gains. Date: 2006-08-08 SES 2006: Yahoo Announces Search Builder Visitors can construct a Yahoo Search engine for their sites through the new Yahoo Search Builder service... Date: 2006-08-07 Yahoo, MSN Get Needy Search engines seem to be having a hard time letting users go. If you search for "google" through MSN, the top portion of the screen fills not with results, but with a suggestion. "Want to search the Web? Try MSN Search," it offers. Yahoo appears to be pulling a similar stunt... Date: 2006-08-04 Google Gets Into Credit Cards? As you thumb through your wallet five years from now, you might see some familiar names. Visa and Mastercard, for example. You may also see Google. The company purchased the domain name googlemastercard.com recently, igniting all sorts of speculation about what they might do with it... Date: 2006-08-03 Rivals Cooperate On Click Guidelines The Interactive Advertising Bureau (IAB) is going to form a Click Measurement Working Group in order to formulate Click Measurement Guidelines. Got it? In other words, they "will provide the detailed definition of a 'click' and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks..." Date: 2006-08-02 False Google Crash Scares Investors Google's stock price dipped down to about $38 last week (from roughly $391). Luckily, this was a mistake, and not a catastrophic crash, but the incident was more than enough to cause concern among investors... Date: 2006-08-01 2005 Archive

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