Not adhering to web standards is like rollerskating down the freeway. You might get to where you're going, but it's inefficient and fraught with peril.

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Carat Americas CEO David Verklin told Reuters that Google wants advertisers to only use its tools to manage search campaigns conducted on Google's network.

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In a conversation with John Battelle, Google CEO Eric Schmidt discussed the percentages of time Googlers work on aspects of the business...but he won't discuss Microsoft.

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Have you ever Googled for a shrimp curry recipe? Exclaimed "Yahoo!" when you found the complete discography of your favorite Scandinavian-folk-rap artist? Did you Ask Jeeves why it's so hard to think of a verb for "MSN Search"?

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The rush to digitize the contents of five huge libraries could end up having a crushing impact on a small British publisher.

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As shares of GOOG stay above $400, one analyst sees another mark glittering on the horizon: $500 per share and a market capitalization of around $150 billion. UBS analyst Benjamin Schachter told AP $500 isn't out of the question...

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A poll conducted through America Online's Kids Online service reveals what most kids want for Christmas-money. If giving a 10-year-old a heaping wad of cash seems like a bad idea to you, the rest seem to like the FLY Pentop Computer best.

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Pundit Robert X Cringely, who recently keynoted WebMasterWorld's PubCon in Las Vegas, claims to know what Google wants with all the dark fiber it's reportedly purchased, but we think there's another reason.

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In his first appearance at the conference, Beal reflected on his "dumbass decision" to give over the keys to Search Engine Lowdown, and jokingly asked the audience at his talk to change their links from SEL to his new Marketing Pilgrim site.

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Once Google discarded the Urchin label, renamed the service Google Analytics, and ended the fees it charges, several firms felt the ripples of the search engine company cannonballing into their swimming pool.

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Investors could be partying like it's 1999 again if GOOG manages to clamber over the $400 per share barrier, hitting a price that even the height of the dot-com era would have seen as excessive.

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The proposal from Google to the leadership of its home city of Mountain View would place 300 transmitters on lightpoles to make the city one big wireless hotspot.

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The Ivy League school will host an academic conference on search engine law, and provide a backdrop for speakers from Google, the Authors Guild, and other organizations. Dvorak may have indirectly uncovered more of a meaning behind the message.

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All the search engine/portal personalization, tailoring, and customization come at a price: unique user data, and that may be a tradeoff that more users become unwilling to make.

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The Ivy League school will host an academic conference on search engine law, and provide a backdrop for speakers from Google, the Authors Guild, and other organizations. Dvorak may have indirectly uncovered more of a meaning behind the message.

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While professional SEO (search engine optimization) is becoming increasingly recognized as an extremely effective component of an overall marketing mix, the SEO industry itself is still very much in its infancy.

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IBM announced on Friday it would be adding Google Desktop for Enterprise in the form of a plug-in for its enterprise search technology. This marks a major step for Google and Google's quest to sit at the table with the adults.

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Google will resume scanning in-copyright works today at partner libraries as part of its Google Print for Libraries program. The project was temporarily suspended after author and publisher outrage over potential copyright infringement so the search company could negotiate the terms.

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IBM announced on Friday it would be adding Google Desktop for Enterprise in the form of a plug-in for its enterprise search technology. This marks a major step for Google and Google's quest to sit at the table with the adults.

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One person isn't afraid of the search engine company; that would be Bill Gates, who has search on his mind, and Microsoft's. Now that Microsoft has entered MSN in the book search race, Gates' company will directly compete with search titan Google in that arena. It's a competition Microsoft plans to face like Russell Crowe did to Joaquin Phoenix in ‘Gladiator.' Gates doesn't think much of the state of search today, either, AP reported:

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Not by much, though, as MSN was only a percentage point ahead of Google in September. The baton could be passed in October from MSN to Google, as the two companies were thisclose in aggregated Internet visits in September. 999Today.com noted that the two were separated by 42 percent in September 2004.

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Apparently, CPM rates aren't what they used to be, especially on crap sites. To recap: Google came out with the new Site Targeting content targeting option, allowing advertisers to show ads on specific sites.

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During lunchtime yesterday, bids for Jux2, a meta-search engine for sale on eBay (yes, you read that correctly), jumped from $6,105 to over $25,000. Seven days remain for the auction, and all eyes are on this spare time project selected as 2005's best meta-search engine.

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A sudden change in eBay's payment policy has many wondering if this is a preemptive move in preparation of the rumored Google Purchase, which could offer some serious competition to PayPal. Conspiracy theories and lots of between the line eyeballing are rampant, even if eBay insists the changes are to enhance protection for buyers.

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Who knew you could fill in that "great digital divide" and make money at the same time? Well, red light webmasters aside (that's a different divide altogether), Google's philosophical explanation provided to San Francisco's Request For Information expresses the desire to lessen the class struggles of humanity through free wireless access for all.

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After the latest Google Search Engine Ranking Position (SERP) update, many websites that focused too heavily on one keyword lost ground in the SERPs. When it comes to Google's latest search engine algorithm, if you are buying or trading text links it is becoming more important than ever to mix up your preferred anchor text.

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Google announced on Wednesday their new engineering office in Phoenix at a press conference with the governor of Arizona, Janet Napolitano from her office.

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The blogosphere is abuzz with speculation about the seemingly imminent release of a Google payment service, hitherto in rumor beta as "Google Wallet" and now known as "Google Purchase," as fine-tooth combers notice some curious directory and domain activity. Oh yeah, and somebody has a screen shot.

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After receiving some criticism from the Taiwanese government and some of its citizens, Google has dropped the ‘Province of China' label from Taiwan on Google Maps.

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Google CEO Eric Schmidt responded to a question at a conference about how long it would take to index the world's information. Taking questions during an appearance at the Association of National Advertisers in Phoenix, Mr. Schmidt disclosed it would take a pretty long time to get all the information in the world into Google's server farms.

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By the way, there’s another quote from me in that Red Herring story: “If you view ads as a necessary evil, it will color the experience.” What I was trying to say is that Google doesn’t view ads as a necessary evil to make money.

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Microsoft's Robert Scoble explores a new Google search feature, he calls "info tiles"-graphic tiles that provide a quick visual reference for the top search result-and admonishes his employer to up its game by digging more into this type of feature.

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In the past few months, Google has made some astonishing moves (and is poised to make another one today when they announce their new partnership with Sun Microsystems), the reactions to which have been as exciting as unnerving-a polarizing force whose benefits may indeed destroy traditional businesses, or at least business models.

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Pay per click advertising is big business online. The two biggest players are Google Adwords and Yahoo's Search Marketing (formerly known as Overture, and before that Goto.com).

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The National Aeronautics and Space Administration (NASA) announced on Thursday they would be taking on Google as a roommate at the Ames Research Center. The two entities intend to collaborate on a number of "technology-focused research-and-development activities."

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If David Karandish doesn't win the competition for a place at Martha Stewart Omnimedia, he can always go back to his SEO gig. One of the people seeking a break from the rigors of entrepreneurship has a background familiar to the WebProNews audience.

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A new search service from GeoTrust will see its TrustWatch product provide "rating symbols" for links retrieved in a search.

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A new search service from GeoTrust will see its TrustWatch product provide "rating symbols" for links retrieved in a search.

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The privacy aspect of Intellext's Watson 2.0 search tool will appeal to users, but that $239.95 price tag may give them pause.
Everything is a tradeoff. Google and MSN make desktop search tools freely available, but users may worry about a search engine seeing...

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Google's foray into the television industry has been talked about since the Big G launched video search last year, and subsequently began working with TiVo last April. And now a recent Google job posting, several interesting domain registrations, and the GoogleNet buzz, which will allow pinpoint ad targeting, are evidencing a buildup to the next generation of television.

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Now, the search engine algorithm used by Yahoo attempts to determine the most-used information about a search topic. The recent update at Yahoo's Search blog notes how one Yahoo! Search product manager demonstrated a new feature and helped a person get where he wanted to go.

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Let's have fun with letters-descramble DWDM GMPLS ROADM WIMAX. The answer? US of G, as Google rumors continue to circulate about a nation united by cutting edge fiber optic technology that could make the Internet as accessible and free as radio.

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Geeks are geeks, no matter where they are, and one in Italy turned an interest in Google Earth into a discovery. The Business2 Blog mentioned an interesting discovery made in Italy by a computer programmer. The programmer was studying local maps via Google, and ended up discovering an ancient Roman villa.

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An early morning article over at the Wall Street Journal claims the search engine played favorites during its IPO.

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Google put out their blog search function today and while it looks to be a great tool, where does this leave existing blog search engines like Technorati? This has been a topic of conversation on a number of blogs today and it's something that needs to be considered....

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Bret Taylor made a post on the Google Blog that says that the company has released two new search features for finding Hurricane Katrina related info more quickly. Google has been working with Microsoft, Yahoo, the American Red...

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One of the most common problems many large web sites have with rankings is that portions of their web sites are not included in the search engines. The cause can be any of a variety of reasons that range from...

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One thing that's common among all SEO-related forums are the large amounts of assistance requests from people who are just beginning the sometimes long process of improving their site for the search engines.

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Metasearch offerings from Yahoo and Lycos sift through a number of missing person sites that arose after Hurricane Katrina.

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Descriptive content from META tags and Open Directory project descriptions may be replacing actual site text.

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The MSN Search service now has options that make it easier to find published RSS feeds from web sites.

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One week left. That's it. One week from the time this piece is being written the school doors open and the dog-days come to a close.

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Quite a few little applications can help search engine marketing efforts; this is a quick look at a few. "Where does he get those wonderful toys?" Jack Nicholson wondered while wearing Joker makeup and watching Michael Keaton's Batman escape an ambush in the first Tim Burton "Batman" movie.

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Yahoo begins rolling out new mail search features to some of its users today, and plans to have it available to all in the coming months.

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Who is responsible for the content found on a blog entry? The author, right? How about the comments made by the blog entry readers? Is the author responsible for this content, from a legal point-of-view, as well...?

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The Ask Jeeves search engine adds maps and driving directions to its offerings, but only for users of its UK site. Google and Yahoo have been fighting to enhance their local search products with mapping technology. Now, IAC's Ask Jeeves has begun testing out maps for Ireland and the UK on its UK portal.

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How good are you at finding what you need on the Internet? Are you fluent in the language of search? The Illinois Mathematics and Science Academy (IMSA) has produced a tutorial to help you finely hone your web investigation skills.

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A Gartner analyst finds lots to like about Desktop 2, and favors it over the widgets of Yahoo and Apple. Search is key, and integrated search in the latest Google Desktop 2 gives users an improved experience on the desktop, according to a report on Silicon.com.

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Print publisher Trader Classifieds Media has become the love object of Google and Yahoo. The Norfolk-based publishing company has been the center of numerous published rumors today. Both Google and Yahoo reportedly will make a play for the publisher of such low-tech classifieds as Auto Trader magazine.

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The world of search engine speculation has been abuzz with the deeper meaning of the latest news about Google. Would you believe this speculation has nothing to do with the recently disclosed SEC filing, where Google plans to place more shares on the stock market? Believe it.

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Quite a few little applications can help search engine marketing efforts; this is a quick look at a few. "Where does he get those wonderful toys?" Jack Nicholson wondered while wearing Joker makeup and watching Michael Keaton's Batman escape an ambush in the first Tim Burton "Batman" movie.

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In 48 hours or less (many times the same business day!), your site will begin to show up in many of the web's most important search engines and content sites including Yahoo, MSN, AltaVista, Excite, InfoSpace, NBCi, C|Net and many others. No other service is able to match this claim.

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The search engine and portal company has unveiled the next generation of Yahoo Local, and claim to have every place covered. A new update to the Yahoo search blog by Brian Gil announces another step in the growth of Yahoo's local search feature. The site will draw from local user recommendations about their neighborhoods.

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The purchase of tech firm Fastclick will make ValueClick the biggest online advertising network. A stock swap worth about $214 million will bring online advertiser Fastclick into ValueClick's fold as a wholly owned subsidiary, under the ValueClick Media umbrella. A joint statement issued by the companies says the deal will be completed in the fourth quarter.

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The MSN Search blog has divulged a beta test for a mobile version of its local search function. A collaboration between MSN Mobile and MSN Search has resulted in the development of a MSN Local Search beta test for mobile phones, according to the MSN Search blog. The service will be available to US customers with Windows Mobile devices; it will also work on phones with WAP 2.0-capable browsers.

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It's interesting to juxtapose the formal and informal statements of Google staffers (on panels, and in the hallway) on the question of making more behavioral targeting available to advertisers with the reality that they are piloting just such a program, as reported by MediaPost.

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Mike McDonald kept himself occupied before Google Dance by taking in a roundtable Q&A at SES 2005 on driving SEM in house. A number of speakers from earlier In House Track sessions were joined by some new faces and spent the afternoon Q&A session fielding questions from attendees.

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During the "Link Building Basics" session at SES, Debra Mastaler came up with a great list of facts and fiction regarding link building. It's great information to take with you as you embark on your SEO journey. The veterans might even find some new info too. All this information is based on notes directly from the session taken by Chris Richardson.

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I sat in on the RSS, Blogs & Search Engine Marketing session at the Search Engine Strategies Conference in San Jose today. The session focused on how search engines deal with blog and feed content, and included presentations from RedBoots Consulting Partner Nan Dawkins...

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Recently, the Mozilla Foundation announced they would be introducing a corporate version of Mozilla, which some feel is designed to capitalize off Firefox's exploding popularity. However, one pundit believes this is a move that puts them in a position of being potential Google fodder and therefore, he can longer recommend using Mozilla's browser.

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A study by real-time web analytics firm OneStat.com claims most users submit two-word queries to search engines. Excuse me, Eric Schmidt? Pardon me, Terry Semel? One moment, Steve Ballmer? Hey there, Barry Diller?

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As more and more people start to use Firefox rather than Microsoft Internet Explorer, more and more companies are starting to cater to them. Copernic has added some new features for its Copernic Desktop Search 1.6, including some Firefox friendly ones. It allows users to search the web, emails, the user's web history, etc. all from the Firefox browser itself.

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Space shuttle news remains hot and heavy in the news with thousands upon thousands of stories about the trials and tribulations of the Discovery's current mission. One significant angle not mentioned much so far is the Internet coverage of the launch.

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Google has added new content to its personalized homepage at google.com/ig, but most people will be excited to hear that it is now an RSS reader. Just click add content to try the nifty slide-out side panel which allows you to choose from dozens of sources and type in RSS feeds.

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Microsoft filed suit against former exec Kai-Fu Lee and Google claiming Lee and his new employer violated Microsoft's employee confidentiality and non-compete agreement. Lee's job title was vice president of Microsoft's Natural Interactive Services Division and he accepted a job with Google to lead their Chinese R&D.

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Yahoo has been taking a great deal of flap for their decision to allow their HotJobs search engine to scrape job listings from other sites. The general consensus among many bloggers is that this is a poor choice on Yahoo's behalf, which leads to a question: Why?

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Has it's been documented quite frequently, since the launch of Google's map service, there have been quite a few hacks and extensions built that further Google's map search functionality.

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Users can search Yahoo via text messaging, and the company has also expanded its mobile browser web search service. With a SMS to YAHOO (92466) containing a required shortcut, Yahoo SMS search can return text based results on local business listings, weather, stock quotes, sports scores, and movie showtimes.

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When it comes to covering the search engine industry, the press seems to begin and end with Google happenings, something this author is guilty of as well. However, it's always nice to cover the happenings of Google's competitors, provided they've done something to warrant said coverage.

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BetaNews reports that Google is testing a service that will allow searching of paid or subscription content, with the possibility of allowing Google searchers to view a page for free.

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With more and more users turning to the mobile web, the search engine industry's embrace of mobile technology, particularly mobile web browsing, has increased as well. Thanks in part to the growing interest the mobile Internet; it appears as if Google's "busy period" is going to continue indefinitely.

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In one of the more user-friendly promotional moves, Yahoo is making use of Times Square in order to demonstrate the effectiveness of their search engine by having people from the general public take part in their Top Search Challenge, which is being displayed on the Reuters Sign, which is located in Times Square.

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Search Fast developed an Anti Click Fraud Tool. The system detects all invalid click activity. Each invalid click is logged and listed as a FREE CLICK on the advertisers campaign control center.

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Apparently, the varying methods in which people use search engines are going to continue its evolution until the Sun collapses. Since inception into the mainstream, the way people use search engines has grown from a mere information and fact-finding tool to something many couldn't imagine being without.

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Have you ever had a proposal, estimate or quote for search engine optimization work and wondered what goes into the pricing?

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Whenever Google (or any of the major search engines for that matter) expands their territory by purchasing an up and coming company, the entire Internet media base responds vigorously, including WPN. For example, the Blogger/Picasa/Keyhole purchases generated an avalanche of press, and rightfully so. Business moves of this magnitude deserve these levels of coverage.

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Ever since the release of Google's Web Accelerator tool, there have been many who follow the search engine industry questioning the purpose and the effects of prefetching. For those who are unaware, prefetching is according to Mozilla:

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When using a search engine, what helps you determine whether or not a listing, paid or organic, is relevant to your search? Is it result descriptions or is it the title of the item being listed...

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For some unfortunate souls SEO is simply the learning of tricks and techniques that, according to their understanding, should propel their site into the top rankings on the major search engines.

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