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[2004-06-30] Five Things Most Search Engine Optimization Firms Won’t Tell You -- But That You Need to Know Before You Spend a Dime
So, you want your Web site to rank high on Google and other search engines.
[2004-06-30] Interview with Building Your Business with Google For Dummies Author Brad Hill
Brad Hill has worked in the online field since 1992, and was a recognized authority on search engines long before two now-famous Stanford graduate students started tinkering with what would eventually become Google. His popular books, among them Google For Dummies, Yahoo! For Dummies, and Internet Searching For Dummies, share a knack for taking what are often highly technical concepts and presenting them in ways that are immediately useful to the average reader.
[2004-06-28] Never Turn Down a Link… Almost
There was a time when link building meant finding only high PageRank links that used no forms of tracking, but now, free high PR links are extremely difficult to find, and more and more webmasters are using various tracking techniques.
[2004-06-28] Hiring a Search Engine Marketer
Many website owners put the cart before the horse- anxious for search engine traffic and rankings, the first thing they do once their site is complete is buy a "submit to 1,000 search engines for $29" service. Unfortunately, what they receive is a tenfold increase in e-mail spam but no increase in search engine traffic.
[2004-06-28] Microsoft Promises 'Ten Times Better' Search
In a move that comes as no surprise to industry experts who've long been predicting a search engine battle between Google, Yahoo and Microsoft, Bill Gates announced at a Sydney media briefing that Microsoft plans to increase its search capability in July.
[2004-06-28] Google Local Search and the Impact on Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.
[2004-06-24] MSN Hotmail Takes on Google with 250 MB of Email Storage
In a few weeks, users of MSN Hotmail will be offered 250MB of storage space. The upgrade will take place in early July, Microsoft announced today.
[2004-06-24] Does Location Of Your Keyword Affect Ranking?
One of our members asked for a study of keyword location on a page. Is it more effective to have your keyword mentioned in the top third, middle third or bottom third of a page?
[2004-06-22] Unethical SEO Agencies Are Spamming Their Clients Sites & Risking Blacklistings
Along with thousands of other people I pored my myself into the Internet World 2004 exhibition at Earls Court, London between 15th - 17th June. My main interest was search engine marketing so I headed off to the New Media Market Hall where several search engine marketing firms were pitting themselves against each other in a scramble to gather the names and emails of potential clients.
[2004-06-21] Are Hotmail and Yahoo! Blocking Gmail Invites?
Joel Johnson created a buzz by reporting that some Gmail invites and emails aren't getting through to Hotmail users. Several reports also claim the emails aren't getting through Yahoo! Mail filters.
[2004-06-18] Search Engine Optimization – SEO is Dead. Long Live SEO
I get a lot of inquiries from web site owners looking for magical search engine optimization results. I wonder where they're getting the idea that top rankings can be had so easily for such a minimal investment. Many truly believe that Google's most competitive rankings can be conquered that easily.
[2004-06-18] If Content is King, Then Surely Relevance is Queen!
There has been a lot of to-ing and fro-ing in the search engine world of late and there are lots of conspiracy theories as to why these things happen.
[2004-06-18] How To Write Effective And Unique Articles That Are Optimized for the Search Engines
It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.
[2004-06-17] A keyword generator - Is One Enough ?
If you want to create web pages optimized for a search engine, one of your first tasks will be finding relevant keywords around which the page should be built. The more specific you can be in selecting relevant keywords the better chance of getting targeted traffic to your web page.
[2004-06-16] You Had Me At the Search Engine
You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user devotion at the first word, let alone after scanning the home page.
[2004-06-16] SEO Technique Update - Google/Yahoo
Every few months it is a good idea to review SEO techniques in light of changes in the ranking algorithms used by the major search engines. As of today, there are only two major organic search tools we worry about, Google, and Yahoo. Both of these search tools look at different elements of your website when considering where to rank the site in the Search Engine Results Pages (SERPs). While considered one of the "Big Three", MSN continues to receive results from the Yahoo/Inktomi database with LookSmart listings being displayed from time to time. MSN is likely to release its own algorithmic search engine in the coming months. What works for Yahoo tends to work with MSN. Please note, these basic rules for rankings may change at any given moment. That's one of the things that make this job so much fun...
[2004-06-15] How to Use Your Google API Key as Your Secret Weapon: Part Two
Unlike part one , the rest of this article series will outline fewer Google API applications, as it focuses on only one thing. By the time you finish reading it, you will know how to implement what in my humble opinion, is the best way to use certain Google API Applications to enhance your own site.
[2004-06-14] Understanding The SEO Triangle
There is no doubt that competition between businesses on the World Wide Web is increasing. If you aren't feeling the heat yet, you will soon enough. In order to survive, you must have a sharply focused strategy in all aspects of your online presence.
[2004-06-08] Nigritude Ultramarine: What We Will Learn
Recently DarkBlue.com initiated a competition to see who could rank #1 for the keyword nigritude ultramarine. The idea of the competition is to see what works and what does not work in search engine optimization of websites. To aid in creating useful findings, the competition has two winners. The first winner will be announced in early June and the second winner will be announced in July. The idea is to see who can get to the #1 position in a short amount of time as well as to see who can optimize the best for the long term.
[2004-06-08] A Web Directory That Helps You Do, Not Find
Interview With Gimpsy Founder - Mordechai Chachamu
[2004-06-07] The Missing Ingredient in SEO
Load all the keywords you want. Set up all the landing pages you want. Create enough ways for your prospects to find you at the top of Google. It doesn't matter. You'll be bypassed by savvy searchers soon enough if you aren't careful about content.
[2004-06-07] How to Choose Keywords for Maximum SEO Effectiveness
Choosing the right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website - prospects that are ready to buy. The wrong keywords attract web visitors that are not likely to purchase your products and services - wasting your time and money.
[2004-06-07] Interview of Bruce Stone of Wow Directory
Hello Bruce,
Thanks for taking the time to let me ask you a few questions. Lets get into the questions...
[2004-06-04] Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive.
[2004-06-01] EZ traffic from Google and Yahoo Traffic
This is a sly traffic idea I got from my Kentucky cohort Garrett French. Garrett writes for WebProWorld.com.
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