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[2003-11-28] Google Cracks Down on the SEO Industry
As this week comes to a close, there is no doubt that the most significant development in the Internet marketing world was Google's latest update and algorithm change, undergone around the third week of November, and dubbed by the search engine community as "Update Florida".
[2003-11-27] Google's Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.
[2003-11-26] Questions To Ask Your Search Engine Marketing Firm
Choosing the right Search Engine Marketing Company for your web site is very hard. We see a lot of sites offering different kinds of services, and knowing the differences between them is not an easy job. Compucall has created a set of questions which you should ask the search marketing company before making your decision. These questions will also help you understand a little bit about search marketing, and the way to select the right search marketing company for you. Good luck with your project!
[2003-11-25] Tips on Finding the Right Search Engine Optimization Firm
There are hundreds of Search Engine Optimization (SEO, for short) companies that claim they provide "successful," "proven", "guaranteed" search engine placement for your Web site. How do you know whether they deliver on their promise, when you have no clue how they do it? Most firms can't afford a staffer who specializes in online marketing. Most find it's best to outsource to an SEO firm. So, how can you tell which one to choose? The most important six elements are described below. Take a moment to educate yourself. You'll be saving yourself time, money and lots of headaches if you get it right the first time.
[2003-11-22] Google Adwords Guide
The year is 2000, Google is seen as the leader in the search engine industry by now. Many of Googles competitors are trying their hands at different advertising models as a way to generate revenue. Google currently seeing the most growth of them all saw the potential it had as an advertising medium and therefore was sure to follow suite sooner or later.
[2003-11-21] How To Improve Search Ranking With Content
Just how important is content to the search engines? We all know that well written content is paramount to maintaining repeat traffic to a web site but just what qualities pique the ‘interest' of the major search engines? This can be a convoluted topic where the unique characteristics of each search engine are considered to create highly appealing content. In most cases, however, the general concepts are all that you will need to know to attain a positive search engine placement, especially when you are focusing on less competitive goals. After all, accuracy is not always required when your target is as big as a barn and you are only a few feet away.
[2003-11-21] Copyright Law and SEO
What Is Copyright?
Copyright is a legal right granted to the authors of certain artistic or creative works. I'm sure that wasn't very helpful, so allow me to explain: it literally means "the right to copy". This "copying" can be in the form of translated or derivative versions, reproductions, public or private distributions, displays, or broadcasts.
[2003-11-21] Google AdSense Program Review
Google AdSense, Google's advertising program that lets webmasters display ads from Google's extensive list of advertisers, has taken the Internet by storm. Through this successful program, unobtrusive text-based ads are served in member sites, who then earn a commission every time someone clicks on the advertisers' links.
[2003-11-14] Does Your Website Need Search Engine Placement?
For many, the value of their websites can be measured in visitors, for others it is the amount of revenue that the site generates. Regardless of how you measure the success of your website, you are going to have to bring visitors to it that are looking for the information, content and/or products that you are providing. So how do you do this?
[2003-11-11] Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
[2003-11-10] Search the Web More Efficiently: Tips, Techniques and Strategies
Studies show that after email, searching the Web is the most popular activity on the Internet. Searching is easy; finding what you're looking for can sometimes be difficult. Hopefully the advice below will make your next Web search a breeze.
[2003-11-10] Understanding Search Engines Part Two: Five tips to improve your chances with Google et al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"
[2003-11-08] Google Ad words Tips & Tricks
Google Ad Words are a wonderful and cost effective way to advertise has great flexibility on the part of the advertiser, he/she can make it running in minutes and can change ads whenever feels doing it after tracking the response of the visitors and the conversion rate. However testing keywords and ads to improve the conversion rate is a never ending process and one has to be very selective and alert in choosing the right keywords. You can be running an ad campaign at Google in minutes! Well to make your ad word campaign successful and worth spending I present some keen facts and suggestions to be considered while developing ad word advertisements.
[2003-11-07] Key Word Optimization secrets
Judging by the number of websites on the web today, it is becoming harder and harder to find key words for optimization that your competitors are not already using. But finding keywords that your competitors are missing might be easier than imagined. Here we shall have a look at both conventional and unconventional means to overcome the competition in search engine rankings by showing you some effective but often overlooked ways of beating the competition at the SEO race.
[2003-11-05] Google Acquires Sprinks
Last week, PPC giant, Google, purchased Sprinks. Sprinks advertisements, which were distributed over the About.com media network, will be now be replaced by Google Adwords advertisements within the next month. If you do not have a Google Adwords account, and would still like to have your site seen where Sprinks was showing before, then you will need to open a Google Adwords account. Let's take a look at Sprinks, the advantages of Google Adwords, discuss what will happen to your Sprinks account, and what this means for you.
[2003-11-03] How Deep into Your Site Are the Spiders Crawling?
Have you ever wondered how far down into your site the search engine spiders are going? Are the pay inclusion spiders coming at regular intervals like they're supposed to?
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