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[2003-10-31] Complete Web-Site Optimization For Search Engines (part2)
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[2003-10-31] Link Anchor Text and Search Engine Optimization
For quite some time, it has been a well known fact that in order to rank well with the search engines, a page must have a large number of inbound links (link popularity). However, a not so well known fact is that the wording of those links (the link anchor text) is also very important. In fact, there are strong indications that search engines are nowadays paying a great deal of attention to the anchor text of the links pointing to your site.

[2003-10-30] Complete Web-Site Optimization For Search Engines (part1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.

[2003-10-29] Search Engine Submissions Made Easy! Part 1
One area of search engine marketing that has changed dramatically over the years is submissions. Submitting to the search engines used to be so complicated, with having to choose between manual versus software submissions; only being able to submit so many pages a day; having to be careful about oversubmitting; and the list goes on.

[2003-10-29] Looking Ahead: The Future Of Search Marketing
I have a couple...ok three questions for you. #1. What do you see in the future of the SEO marketing? My concern is that with everyone seemingly wanting to fatten their wallets with paid inclusion and PPC, that the search engines will drop the regular spidering and go with advertising. This would only make it impossible for the little guy to get good positioning. Will the Internet community "allow" for this to happen and just go along with it?

[2003-10-22] Making Sure Your Site is Crawler-friendly
I couldn't find any "meaty" questions for this issue, so I thought I'd just talk generally about what makes a site "crawler-friendly." I used to call this "search-engine-friendly" but my friend Mike Grehan convinced me that the more accurate phrase was "crawler-friendly" because it's the search engine crawlers (or spiders) that your site needs to buddy-up to, as opposed to the search engine itself.

[2003-10-20] The Latest Innovation in Search Engine Algorithms . . . User Popularity
For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the system."

[2003-10-15] 6 Tips To Create Effective Solo Ad That Pulls Results
How many times have you heard that running solo ads in ezines is the most effective way to advertise? Every single marketer swears that solo ads can bring you big profits.

[2003-10-13] How To Start Your Own SEO Business
If you have ever considered starting a new SEO service company, there are several steps you can take that will get things moving in the right direction. I myself started a company this past year that is already realizing great results. Not only will an SEO business bring you amazing rewards, but in the process you'll learn how to get higher ranking for your own web site as a bonus.

[2003-10-09] Expert Advice: Keywords Determined By Page Or Site?
Hi Jill, I'm confused in general about some SEO stuff. I was beginning to think I understood and then someone threw a wrench into my thoughts.

[2003-10-06] Top Tips To Pay-Per-Click Search Engine Success
Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this search engine traffic for 10 cents or 5 cents per click. It is possible to bid for keywords for as little as $0.01 per click with some of the less popular PPC search engines! This means that you can get 500 visitors to your website for just $5!

[2003-10-01] Finding Targeted Keyword Phrases Your Competitors Miss
Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings.

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