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[2003-09-25] Understanding Search Engine Results Pages
Question: Since registering with LookSmart and paying $400 for the link, we have had significantly less enquiries than before we paid for the listing.
We manufacture a woodburning machine, which we have sold throughout Australia and overseas. We feel that we made the wrong decision to pay for the listing and your advice would be appreciated.
[2003-09-25] All About Site Rank Fluctuations
Hi Jill,
I'm an avid reader of your newsletter and have gained much from your advice, for which I thank you very much. My question is one that I have not seen addressed, unless I somehow missed it.
[2003-09-18] Submitting to Inktomi + 5 More SEO Tips
Jill, I've been working on optimizing a site that is not a new site. It's been a live site for quite some time. I was thinking of hand-submitting it to Inktomi, but realized MSN and Hotbot have already indexed it without me doing anything. Is it necessary to pay to have your site submitted if it has already been indexed for free? Is it possible that it will be dropped from Inktomi if you don't pay to submit?
Thanks for your help,
Mary Beth
[2003-09-15] How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
[2003-09-13] Pay Per Click Search Engine Basics
Pay per click search engines let you set up an account with an initial deposit, and then bid for the top positions in the search results pages for keywords or keyphrases that you are interested in. Your bid will typically be set in cents or dollars per click. When a prospect clicks on your link, you are charged the amount of that bid.
[2003-09-12] Press Release SEO - Media Kit Linking Campaign
Search Engine Optimization requires strategizing as well as optimizing for SEO firms seeking online visibility for their clients. Last month a client of our firm sought counsel on their web strategy for an already optimized site. We had tightened up their keywords, focused their content and appropriately titled each well crafted page.
[2003-09-12] Use The Ugly Duckling PageRank Strategy
Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.
[2003-09-11] Registering a Web Site with Keyword Phrases
Reader Question: How can I be sure that my search engine marketing firm registered my site with a particular keyword phrase?
[2003-09-05] Increase SEO Sales by Teaching Clients about SEO Truths
In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.
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