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[2003-08-29] SEO Corner - Keyword-rich URLs and search engine visibility (Part 2)
Reader question: I still want some more clarification on keyword-rich URLs and search engine visibility. We are an Outdoor Gear/Sporting Goods website with the generic URL outdoorworld.biz I gather from your article that breaking our Web site navigation into different categories such as:
[2003-08-28] Preparing for a Competitive Holiday Season
Christmas is a time of joy, family and a fridge full of turkey soup and sandwiches to fill your happy belly for weeks to come. It is a short but stressful break at the start of a long and (at least in most parts of Canada), normally bleak winter. It is also the time of the year that accounts for over 40% of most retail business sales and can either make or break a business depending on the retail success of the season. I don't want to be the one to break the news to most of you but someone has to do it; the holiday season is coming and this year it's coming sooner than you think.
[2003-08-28] SEO Versus Simple Marketing Strategies
While there are articles upon articles about search engine placement, key words, meta tags, etc., the real issue is not necessarily in how many hits a web site receives but in how many visitors become clients or customers. Perhaps if you are selling a product and wish to have masses of people coming to your site, quantity is more important than quality. But for many of us the quality of clientele is far more important.
[2003-08-22] SEO Corner - Keyword-rich URLs and search engine visibility
Question: Can an search engine's bot distinguish between words in a domain name? For example, if a domain name is www.biggreenboat.com, will search engines "separate" these words (Big Green Boat) and then give prominence towards keywords or as if treated as keywords?
[2003-08-21] Inside Search Engine Strategies, San Jose – Day One
Danny Sullivan's Search Engine Strategies rolled into San Jose this week, bringing an unprecedented four days of search engine marketing advice (SEM) and news to more than 1700 attendees. If you still had reservations about the legitimacy of search engine marketing, one look at the impressive roster of exhibitors, sponsors and attendees would quickly dispel any doubts.
[2003-08-19] Effective Search Engine Submission Strategies
Now that you've got a website it's time to start thinking about promoting it. Search engine listings are the number one way to generate traffic to your website. The following information will help you effectively promote your website through search engines.
[2003-08-15] SEO Corner - Hiding Content from the Search Engines
Question: We have recently inserted an "encryption code" in our home page at http://www.imagelair.com to keep most from viewing our source code (meta tags/keywords). The code works fine, but we noticed that our stats program reflected that about half of the hits to the default page every hit the "encrypt" page (our home page now).
My question is this. Will the search engines index our encrypted home page and Web site when it must go through the default page first, which has the encryption?
[2003-08-13] The True Search Engine Secrets!
The search engines are constantly changing and a few years ago, it was very difficult to get your web site ranked. However today it is relatively easy. According to online ratings, Google & Yahoo now have over 65% of the Internet audience and we will demonstrate how you can take advantage of the traffic.
[2003-08-12] Google Has a Flaw? Didn't Think it was Possible.
First off, Google is king. Yahoo buying Inktomi and Overture puts them back on top for now, but Google is clearly the Yahoo of the 00's. However, we do have a few particular beefs with the mighty and mostly benevolent Google.
[2003-08-12] How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
[2003-08-12] Optimizing Dynamic Pages - Part I
You are the Widget Queen. You eat, breathe, and live widgets. You sell more widgets than anyone. You want to reach more widget customers, so you have decided to sell widgets on the web. You have spared no expense in designing and building the ultimate widget website. You have widget descriptions; you have widget specifications; you even have widget movies. The only thing your widget website does not have is visitors.
[2003-08-08] You won't make dollars if you don't use 'Ad'sense
As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site.
[2003-08-08] SEO Corner - Keyword repetition in HTML tags
Reader Question: We have a client that has begun using an SEO service that uses multiple . Your opinion please?
[2003-08-06] Link Building For Top Search Engine Placement
For many, the idea of optimizing a website for top search engine placement means entering some META tags, maybe titling the page appropriately, and then you're done. A long time ago, in an SEO galaxy far FAR away, this tactic worked. Unfortunately for those optimizing their websites, and fortunately for those using search engines to find information, this is no longer the case.
[2003-08-03] Pay-Per-Clicks . . . One way to boost traffic to your Web site (Part 1)
One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories.
[2003-08-01] Duplicate content in the search engines
Reader question: If I have my web site www.depression-therapist.co.uk and then got another, such as www.depression-therapist.com or www.depression-anxiety.com would I be in effect causing search engines to think I am spamming, if both sites have the identical written content? Will they take one or both of my sites off their search engines? Or will I have to make BOTH sites different? I would be grateful for any thoughts on this.
[2003-08-01] Should You Invest $39 for More Traffic?
I don't usually recommend my clients spend any money on search engine placement, but I may be about to change my mind.
[2003-08-01] Link Building For Top Search Engine Placement
For many, the idea of optimizing a website for top search engine placement means entering some META tags, maybe titling the page appropriately, and then you're done. A long time ago, in an SEO galaxy far FAR away, this tactic worked. Unfortunately for those optimizing their websites, and fortunately for those using search engines to find information, this is no longer the case.
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