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[2002-05-29] Paying for Inclusion in Directories and Search Engines
It seems that everywhere we turn these days, we are constantly hearing the phrases pay-per-inclusion (PPI) and pay-per-click (PPC). There are now a number of ways that the search engines and directories are collecting funds from people trying to get their Web sites listed. The most important thing to note when discussing this topic is that money spent on PPI programs goes solely towards getting your site into the search databases, and that's it. You can pay them all you want, but PPI is not going to give you a higher ranking. Remember this before you fork over your hard-earned money.
[2002-05-22] How Small Advertisers Can Compete With The Big Boys
Google's Adwords Select has soon become the focus of many online marketers simply because it is the best pay-per-click advertising options ever to grace the Internet. Many PPC search engines like Overture had one fundamental problem. Big advertisers with deep pockets were always able to out bid the rest. And the rest did not have any means of competing other than bidding a higher price per key word. Google's Adwords Select is unlike that.
[2002-05-15] LookSmart goes Pay-per-Click
On April 9th, Looksmart publicly announced to the world that they had, as of that day, made the transformation from human edited directory, to a pay-per-click search engine. Shortly after, we also received a phone call from them explaining that since our company SubmitExpress.com is a valued partner of LookSmart they wanted to tell us about their new program first hand. They spent about half hour with us going over the details of the new program and also informed us that we will no longer receive commissions on referrals to them though our site and were asked to remove their banners.
[2002-05-15] Keyword killer Tips
Though there may be more than a thousand ways to generate traffic to your website, keywords are extremely critical to blasting your website into the limelight. Stats prove that almost 90% of targeted ready to buy traffic comes through search engines. So here are a few more killer tips that will have a dramatic impact on your e-business:
[2002-05-01] Google's PageRank © Formula Unwrapped
There are many low cost ways to market your service or product both on the Web. All require tiresome manual research and constant attention. However, as a fellow entrepreneur, I can assure you that they will eventually pay off if you do it right. The search engines are a wonderful resource. One of the newer, more advanced, very accurate and rapidly growing is Google. Google's proprietary PageRank © system is used to determine how relevant your site is. We have uncovered some of what makes Google tick.
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