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[2001-11-07] Analyzing Your Way To Success
Once your site is indexed, analyzing your logs becomes extremely important. There is a wealth of information just waiting for you to use.
Now this presumes you have logs which you can analyze. If you don't, there are sites which offer free site tracking and you can find them if you do a search.
[2001-11-05] The 6 Characteristics of Websites That Sell
There's a simple explanation for poor web site sales conversion. The biggest reason visitors don't buy anything is because the site isn't designed to sell - it's designed to give information. Think of your web site as a Virtual Salesperson, like many sales people, it talks too much. Dazed and confused, the visitor floats around from section to section in the site with no set destination.
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