The Bleeding Obvious File: Advertising Leads to Increased Search Volumes

Thursday, March 22, 2007

The Bleeding Obvious File: Advertising Leads to Increased Search Volumes
Holy crap, it's official! There is a link between advertising and the volume of searches. We now have research to prove it. A recent analysis for the Retail Advertising and Marketing Association found a direct link between consumers exposure to advertising and their likelihood to begin an online search.

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Microsoft teams Search and Ad Platform...
Moves at Microsoft have put the Live Search and adCenter teams together in a newly formed Search and Ad Platform group. Microsoft’s Satya Nadella will run the group, taking over from former head of search Chris Payne, who is...

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