Optimize Google AdSense Revenue By Reducing The Number Of Ads On A Page

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09.14.04

Optimize Google AdSense Revenue By Reducing The Number Of Ads On A Page

By Sterling D. Allan

On Sept. 2, Google announced that they would now allow their AdSense clients to post ad code in two or even three places on their site.

Envisioning a doubling or even tripling of ad revenue, clients from around the world immediately set to work to add more ads to their site.

However, instead of seeing an increase in revenue, the revenue actually dropped.

Why?

Think dilution.

» Read the rest of this article

Why High Ranking Does Not = Traffic/Sales

By Chris Richardson

Gaining top positions within search engines is no guarantee of traffic increases. Even if traffic does increase, there are still no assurances this traffic will convert into paying customers. These very issues are what a couple of posters at WebProWorld recently faced. Each has decent-to-top SERP rankings but they have little to show for it, business and traffic-wise.

The first poster, monarchanurag, owns custom-made men's clothing store specializing in Jodhpuri suits. In monarch's post, the problem was stated as; "I am able to get the good rank of the site in Google in last 4 months but not able to convert the traffic into customers. Average pageviews per month is between 1000 to 1500."

Another poster with similar issues, named Curious George, has top positions for his chosen key phrases, but has a very low traffic count. George says, "The average daily unique visitors have constantly been around 14 since the site launched in February. The service is free (for now) but the long-term goal is to generate revenue from both art collectors and artists' traffic. Beside SEO and SERP rankings I have no advertising budget because I thought with good SERP ranking will come the traffic, only to find out that it (SERP) is not a field of dream(s)."

» Read the rest of this article

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