Google
And The Buying Of Links
Chris
Richardson
One popular method of raising rankings is
the buying of links from high PageRank sites that often have no
relevance to the subject of the buyer's site. Google
discourages this practice, stating, "Many sites that advertise link-sharing
programs not only offer little value., but will distribute your
email address without your permission."
What can Google do to combat link buying? Or are they going to take
any action at all?
"Seobook" a SEW forum poster and webmaster of SEOBook.com, offers
this suggestion: "the biggest thing they can (do) is plant seeds
of doubt to lower demand and raise costs to make ROI less predictable."
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Read more...
Google
WebSearch Combines AdSense And Search
Google announced today a new addition to their
search engine tool set for websites and webmasters.
The service, called Google WebSearch, combines Google's search technology
with Google's AdSense program. Webmasters will be able to incorporate
WebSearch into their websites, giving the visitors the ability to
search without leaving the site.
Search
Engine College Gains Overture As A Partner
The recently established Search Engine College
has gained something almost as valuable as accreditation. Yahoo-owned
Overture has announced they will be partnering with the school to
provide search engine marketing experience.
Drunken-Style
SEO
"I say the best rule of thumb is to optimize
like a drunk guy would. Don't leave a pattern." - seomike
I saw this quote over at the SEW forum and about busted out laughing.
There's some truth to it though, especially if you're doing large
linking campaigns.
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By
Jason Hulott
