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02.05.04
Why does Bill Gates want Google?
You can tell the Net's favorite search engine, Google, has arrived.
How so? Microsoft's Bill Gates wants it. Badly. And why's that? Because Google touches literally hundreds of millions of people with its service, it is the one company on the planet that has even more ubiquity than Microsoft. In other words, Google is the one company that could actually compete with Microsoft.
Manipulating keywords to boost search rankings
Keywords are the key to better search engine rankings. That statement, or something like it, has long been a mantra for Web builders. The statement is still true, but dramatic changes in how the leading search engines rank Web pages has forced a significant change in how the statement is interpreted and applied to optimizing Web pages for search engines. |
Interesting Google Tool: SearchGrid
Ever wondered how various combinations of search words can change your result count? Now you can find out with an interesting Google tool called SearchGrid.
IBM Project Aims To Be The Next Big Thing In Corporate Search
IBM's supercomputing project WebFountain is being prepped as the next big thing in corporate search, promising to identify trends from the glut of data on the Web. If successful, WebFountain could foster demand for new data-mining services in niche markets.
SuperPages.com's PPC Play
On March 1, a redesigned version of Verizon's SuperPages.com online business listings goes live. It will change not only how users get results but the results they get: For the first time, SuperPages.com listings will feature its own pay-per-click advertisers at the top of each page.
Saving Your Web Site from the Search Abyss
Try inputting your business name into a search engine and see if it pops up on the first page. If not, then it is not a name. Rather, it is a dead weight, sinking your e-commerce dreams.
Mamma.com Launches Advanced Functionalities
"Our engine's support of search math and the launch of the enhanced power search symbolizes our strategy to push the current standard for metasearch," remarked President and CEO, Guy Faure.
For Google, many retailers eagerly jump through hoops
"I live, breathe and die Google," says Chris Winfield of New York-based 10E20 Web Design. He charges $1,500 to $5,000 to help make Web sites "Google friendly" and get them in Google's index of 3.3 billion Web pages. Companies pay because about 80% of Internet searches are performed with Google technology. The benefits of being good at the Google game are obvious — and the flip side painful.
Web sites test local search marketing
Search engine giants Google and Yahoo are wooing local advertisers to what has been primarily a national medium. Both quietly are testing local search marketing programs, while smaller sites such as Citysearch have switched to Google-like pay-per-performance billing, effectively increasing their ad base.
SEM - Research Measures Success
Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed.
Why Is Google Tracking SERP Clicks?
If nobody's clicking on the search results Google knows it's not delivering what they're looking for. What are people who are drilling down into page two or three clicking on? Google may float those up higher. They can very easily identify the search results that fail to generate the click through rates that they should and begin adjusting their results that way.
Switchboard.com Revamps Search, Cleans Up Site
Internet yellow pages site Switchboard.com debuted new search technology that helps users narrow their searches for local information and overhauled its site to look more like Google. Using a learning algorithm, Switchboard takes user's queries and suggests possible categories based on previous searches by users. The Westborough, MA, company said this search feature differentiated it from other IYP players like Verizon's
SuperPages.com and search engines like Google.
When a Search Engine Isn't Enough, Call a Librarian
In all, answering the question took nearly 10 minutes, partly because of the back-and-forth exchange over the Internet chat service. "Maybe they could have found the answer faster on Google, but who knows if it would be right?" Ms. Tuckerman said. "It's not that I don't like Google, but we're the information experts."
Search Engine Wars: MSN + Google = Netscape
The search engine war between Google and MSN is generating some nasty tactics reminiscent of the Microsoft vs. Netscape battle of the mid '90's. Those who remember that battle will recall the almost surgical methods used by Microsoft to all but destroy Netscape.
Revamped MSN Search Beta Previewed
Setting its sights onto a basic function of the Web, Microsoft is busy readying a new algorithmic search engine engineered to take on competitors such as Google and make relevant search results its number one priority. After months of rumors and speculation, Redmond has cast aside the gossip and officially thrown its hat into the search engine arena, previewing a beta of its new MSN Search.
Overture brings paid-search war down under
Overture has launched its operations in Australia offering paid-placement search services, headed up by an ex-AltaVista heavyweight. "Overture conducted extensive research and analysis to determine price points that would do well in this market," Mel Bohse, managing director of Overture Australia told ZDNet Australia . Overture differ from some other companies offering paid search services by revealing how much different companies are willing to bid for a search term.
Yahoo likely to enter online music business
Yahoo! has hush-hush plans of launching its own online music service, it has been learnt. With this initiative, it would compete with similar download services offered by rivals Microsoft and AOL.
The year of Yahootomi: part 2
Take the once mighty AltaVista, for instance. There was a time when they were the most sought-after venue by the search marketing community - until Google arrived that is. But just when everybody thought it was all over - along came PPC giant Overture to breathe some new life into it. And search marketers' "one to watch" AllTheWeb, with its 'Google-size' index and superb search features, also found itself on Overture's shopping list.
LookSmart Looks To The Year Ahead
A Closer Look caught up with Tony Mamone, Senior VP of Sales and Marketing at LookSmart to ask him about the end of their relationship with MSN, recent changes to LookListings, and what else we can expect from the company in 2004.
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| Search Engine Bots |
 ... I read a post on here somewhere where a person said that the Google Bot had not been back to there site in ?? days. How can you tell when the Bot was last on a site? And, does that meta tag work that tells the bot to revisit in x days?...
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