The Graphical Search Divide

^ click above ^

01.14.04

The Graphical Search Divide
One unknown that's generated considerable buzz of late is graphical sponsored listings. Would marketers do well to add images and richer visual elements to their paid search results? Would doing so increase the branding effectiveness of search marketing?

Froogle Rumors Running Rampant
Froogle has reached its one-year birthday, but we're still wondering many of the same questions we were a year ago. What kind of an effect will Froogle have on the marketing industry?

Search Engine Wars - Innovate To Survive in 2004
Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels.

Google, the DEA and Drug Ads
Search for "Vicodin" or "Oxycontin" in Google. Now buy some of these powerful opiates from Google's online pharmacy sponsors. You don't even need to visit a doctor first at some of their sponsors' sites.

Adsense Revolutionizes the web
The reason PPC advertising works is because it converts twice as good as any other medium. Change this and the money will disappear. PPC ads on search engines will keep increasing, because it is targeted and converts much better.

Advanced Web Ranking Updated With New Rank Filtering
Advanced Web Ranking is a utility designed for tracking Web positioning on major search engines. The update features several enhancements including new rank report filtering.

AdBid Self Serve Internet Advertising
Advertising.com, Inc. this week announced its new automated AdBid pricing system for online advertisers. The AdBid system is a self-serve interface allowing advertisers to automatically set and adjust pricing for web, search, email and/or affiliate campaigns.

Google your odds of success
Here's my advice for those of you who are waiting with bated breath for a possible Google IPO. First, Google has to decide to actually go through with an IPO. This is not a sure bet by any means, even though the company has been quite coy about its intentions in this regard.

Search Sites Continue To Dominate Net Traffic
comScore Media Metrix today announced the Top 50 U.S. Internet Properties for the month of December 2003.

AOL Reshuffles (Again) to Position for Ad Recovery
America Online has created a new division to handle advertising, search and commerce revenues across all of its properties. It named Time Warner executive Michael J. Kelly as its head.

Yahoo accounting change in earnings spotlight
Despite positive expectations, Yahoo is bracing for financial complications from the inclusion of Overture's numbers, which bring significant expenses in the form of payments to third parties that display the company's advertisements.

Nothing Compares to Yahoo!
The ad market is back, earnings are soaring ... and investors still don't care about valuation.

Urchin Now Tracks Search Engine Ads
Search Engine Marketers buying keywords on Google, Overture, and other pay-per-click (PPC) services will find Urchin's Campaign Tracking truly indispensable.

Google IPO Search Shows High Interest
Type "Google IPO" into the vaunted search engine, and within 0.07 seconds, links to 14,000 Web sites come bounding back.

2004; the year of Yahootomi!
It may sound like a secret martial art which needs a very cool outfit but there's no real secret about Yahootomi. The search marketing industry is buzzing with "big switch" Yahootomi type musings.

There's a Gaggle Chasing Google
If you want to take a crack at knocking Google off its perch as the world's most popular search engine, you had better get in line.

Search Applications unveils new powerful multi-search engine
Botfeeder.com expedites and simplifies web search by aggregating leading search engines in an intuitive and easy-to-use interface. Just enter your search term(s) once and all the search results are at your fingertips.

Free Newsletters

Part of the iEntry Network
over 4 million subscribers

SearchNewz

SmallBusinessNewz

WomensBizNews

Send me relevant info on products and services.

From the Forum:

Where is W3C? - Have they lost their voice?

... Tables are deprecated according to W3C, yet how many designer/ developers still use tables for page layout? I still see tables used in site design, even for non-tabular data. There doesn't appear to be any incentive for designers/ developers to progress towards using non-deprecated elements, all of the old elements still work.It doesn't appear to make any difference with the search engines. How many designer/ developers are still using HTML formatting for their pages? ...

Click here

-- SearchNewz is an iEntry, Inc. publication --
iEntry, Inc. 880 Corporate Drive, Lexington, KY 40503
2004 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article