• Google Penguin Update May Not Happen This Quarter
    [February 15, 2016] For much of last year, Google suggested that a new Penguin update would likely hit before the end of 2015. That never happened, and it became apparent that it was pretty much ready, but they wanted to put it off until after the holidays. It has since become apparent that it was probably not ready […]
  • The Top 8 Hottest SEO Trends in 2016
    [January 4, 2016] Businesses and digital marketers have made good use of the power of mobile to make 2015 a great year for SEO. Along with reviewing the changes, it is crucial for them to understand the trends and shifts expected in 2016. Here is an insightful infographic by CJG Digital Marketing on the top SEO trends and […]
  • Tips to avoid your website from Google Penalty
    [November 30, 2015] Providing useful and relevant information to the users is critical for any website. Neglecting the user experience may force Google to penalize your site. Make sure your webpage gets categorized as per the specific conditions of Google algorithms. Here is an insightful infographic by Neotericuk on how to avoid Google from penalizing your website. – […]
  • How To SEO Audit Your Website In 15 Minutes Or Less!
    [October 26, 2015] Various small as well as big issues are important to be addressed in SEO. Here’s a 15 minutes step by step guide that will help you pick up the issues with your website and boost the SEO efforts. Here’s the insightful infographic by Ahrefs that shows a step by step process to run a quick […]
  • Repeat Offenders May Find It Harder To Get Their Rankings Back Up On Google
    [September 21, 2015] Google is not cool with you frequently violating their guidelines. Well, obviously they’re not cool with you violating them at all, but they do give second chances. If you screw up and get slapped with a manual penalty, you can fix the issue and file a reconsideration request, and get back into Google’s good graces. […]
  • Google’s 100 Most Expensive Keywords in 2015!
    [August 17, 2015] Google, through its AdWords system, cashed around $35 billion from its advertisers in Q1 and Q2 during 2015, which was around 11% higher than the previous year. Here is an infographic on WebpageFX, highlighting 100 of the most expensive keywords on Google in 2015.
  • Will Asking For Links Get Your Penalized With Google?
    [July 13, 2015] It’s nothing new for Google to try to get webmasters to stop focusing on getting links to help their search rankings. Buying links has long been a major no-no, and has hurt plenty of sites over the years as Google catches on and penalizes them in search results.
  • Sites Suffering From Google’s Mobile Update
    [June 8, 2015] Google released an algorithm update on April 21 that began taking the mobile-friendliness of a site into account when ranking that site in search results. It’s still just one of many signals Google uses, and it’s not as significant as relevance or quality, but it is clearly a factor Google is taking very seriously as […]
  • All Of The Details Concerning The Google Mobile-Friendly Update
    [May 4, 2015] It appears that Google’s mobile-friendly update has fully rolled out, but as of Friday morning, not all pages had been indexed yet, so it’s possible that you’ll still see effects from it that haven’t taken place just yet. That said, it sounds like the impact of the update is far less significant than the “Mobilegeddon” […]
  • Weekly Infographic: The Ultimate Off-Page SEO Factors!
    [April 6, 2015] Those days are “Gone with the wind”, where traditional link building techniques were used for SEO. It is time to inculcate latest off-page SEO factors like, improving link profile, which helps to bring positive change to website’s organic traffic and search rankings. A website’s link profile will depend upon factors like quality backlinks, reach of […]
  • Weekly Infographic: SEO Mistakes To Avoid!
    [March 9, 2015] SEO is rewarding but SEO is a multi-way process. There are various mistakes committed which should be avoided ASAP to ensure that the end results are truly rewarding. When doing SEO, it is important to follow Google Webmaster Guidelines. But what are the other mistakes that need to be avoided?
  • Google Announces Crawling of Locale-Adaptive Web Pages
    [February 2, 2015] Google announced that it’s introducing new locale-aware crawl configurations for Googlebot for pages it detects may adapt their content based on the request’s language and perceived location.
  • Yahoo Discontinues Their Directory
    [January 5, 2015] Back in September, Yahoo announced that it would shut down the Yahoo Directory, its oldest service, and the one that put the company on the map to begin with. In fact, the announcement for such a major product closure was quiet at best, as it came in the middle of a blog post announcing a […]
  • Firefox’s Latest Browser Update Leads To Increase in Yahoo Searches
    [December 8, 2014] As you may know, Yahoo recently entered a five-year partnership with Mozilla to see Yahoo Search become the default search experience in Firefox. This is a big deal in search because the browser has had Google in this spot for the past decade. It gives Yahoo a chance to gain some searches it wasn’t otherwise […]
  • Advanced Mobile Usablity Stats in Google Analytics
    [November 3, 2014] Google announced the addition of a new Mobile Usability feature to Webmaster Tools, which shows you issues Google has found with your site. It includes graphs that look at issues over time, so you can see any progress you’ve made. The offering further underscore’s Google’s emphasis on the importance of the mobile experience to webmasters. […]
  • Keyword Research for Better Content & Audience Engagement: #SMX New York, 2014, Day 3!
    [October 6, 2014] SEO thought leaders and seasoned experts in this session shared amazing and top insights regarding keyword research including tried and tested methods. The speakers also shared some of their favorite tactics and tried plus tested methods. The session explored how keyword research can make all the difference to audience engagement and better content.
  • Google Pulls Plug On Authorship Support
    [September 8, 2014] Google introduced authorship support over three years ago, leading webmasters and anyone concerned with SEO to jump through a new set of hoops to make sure their faces were visible in Google search results, and hopefully even get better rankings and overall visibility in the long run. Now, Google has decided to pull the plug […]
  • Google Releases ‘Right To Be Forgotten’ Tour Schedule For 2014
    [August 4, 2014] Google has released a schedule for presentations from “experts” on the “right to be forgotten,” which will take place throughout the fall. Consider it Google’s Right to be Forgotten Tour 2014 (I hope there are t-shirts).
  • Data Protection Notices Popping Up On Webmaster Tools
    [July 7, 2014] Last week, Google started honoring “right to be forgotten” requests in search results, showing the following notice on search results pages for some name searches: Some results may have been removed under data protection law in Europe.
  • New Search Architecture Revealed For LinkedIn
    [June 9, 2014] LinkedIn just announced a new search architecture that it has already implemented, moving away from Lucene, upon which its early search engines were built, to Galene. LinkedIn’s Sriram Sankar and Asif Makhani explain, “Around a year ago, we decided to completely redesign our platform given our growth needs and our direction towards realizing the world’s […]
  • EU Court Rules That Google Must Take Requests To Delete Listings
    [May 19, 2014] Last week, the Court of Justice of the European Union ruled that Google and other search engines must take requests from people for search results to be deleted. It’s up to the search engines to determine whether or not to comply with such requests. If Google, for example, feels there is a legitimate reason for […]
  • Google States That Site Size Doesn’t Necessarily Mean Higher Page Rank
    [April 28, 2014] The latest Webmaster Help video from Google takes on a timeless subject: small sites being able to outrank big sites. It happens from time to time, but how can it be done? Do you have the resources to do it?
  • Initial Mobile Apps Updated With Google’s App Indexing
    [April 7, 2014] Last fall, Google began testing app indexing, and released guidelines for webmasters to have Google index deep links within their app. This is so users searching Google from smartphones can get to in-app content (if they have the app installed) just as they would website content. Google announced on Thursday that it has enabled over […]
  • Google Search Results On Desktop Redesigned
    [March 17, 2014] Google has been “experimenting” with a new design for its search results pages, which gets rid of the underline on links, increases the font size, and gets rid of the colored boxes around ads in favor of a more organic look (don’t worry, they’re still labeled).
  • Google to Launch New Search Results Page Layout Soon!
    [March 10, 2014] Google is exploring new ideas to make the search page layout look more simple and easily accessible to its users. As a part of the trial method, this time the search engine is introducing a myriad of changes to the search results page. No doubt, the modifications will make Google look neat and clutter-free.