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SEO and the "Information Age"
Relevancy is a good thing. It makes search and the world more efficient. Many attempts at relevancy, like search is getting more social, may just create more noise.
Real Time Social Search, Should We Care?
Are we there yet? I thought we could spend a few moments looking at the value, potential and implications for the world of (real time and) social search. I prefer to think of them as:
Local Business Center Listings from Google
I was tweaking some local business center listings for my clients in Google when I saw this new option today: Enhance your listing for $25 per month. When you click on it...
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Google Could Be Hijacking Your Traffic
Google has long been an advocate of "build great content"; however, in reality, it's turning into "build great content and if we like it we'll take it from you, put it on our pages, and deprive you of that traffic. Without compensation." Strong accusations, sure, but I'm willing to step up to the plate, put my money where my mouth is, and show you how it's being done.
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Hackers Using Real Time and Traditional Search
...to Spread Malicious Content. As an SEO expert it can be difficult trying to keep up with and overtake competition, and that's just factoring in legitimate rival sites. According to a new report from Websense, hackers are improving SEO tactics and relying on greater real time search to spread their content to victims.
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SERPs Affected by Social Search
Late last week Google announced it was graduating social search from beta and making it active for everyone. I got a heads up from Barry Wise of KnowEm a day later, and we spent some time talking about what this meant for marketers. I thought Id share some of our conversation with you.If you have a Google profile (like I do) and have...
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Google Wars with Apple and Facebook
I've now heard from three separate Google employees that Google will release a news feed that will compete with Facebook and Twitter. I expect to see a demo at Google's IO conference in April. For hints at what's coming you MUST look at two foundation-level services: 1. Google Profiles. Google is asking you to voluntarily add all sorts...
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Jobs Calls Bull$&%# on Google
I hope it doesnt get much worse but the war of devices between Apple and Google is quickly deteriorating into a war of words. This type of war never ends well when it is played out in the public forum. Steve Jobs has set a very low bar with regard to standards by some of his words following the iPad announcement. Considering how he sounded...
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Undecided about Bing: The Decision Engine
OK, I admit it. Bing is starting to show some glimmering signs of promise. But I still have concerns -- big ones. I had the chance to chat with Stefan Weitz recently about where Microsoft wanted to take Bing. It's hard not to get swept up in Weitz' evangelism. Microsoft is trying to do some very impressive things with search...
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