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Google Enhances CPC To Increase Conversion & ROI
Google have announced a new tool that aims to make AdWords bidding less time consuming for advertisers. Enhanced CPC is a bidding feature that you can use with your maximum CPC ...
Bing Gains Second Search Position
Something which caught us by surprise recently were new statistics from advertising network, Chitika. They reveal that Bing has taken second place in search market share from Yahoo...
Yahoo! Adds More Search Add-Ons To The Main Page
Yahoo! recently announced its latest stream of advancements to the result pages for celebrity and media-associated searches. Its search results for movies, TV shows, and famous people...
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Yahoo Asks Advertisers To Make MSFT Transition
Advertisers with Yahoo Search Marketing accounts can - and should - start thinking about making a transition to the Microsoft Advertising adCenter. Yesterday, Yahoo made it possible for advertisers to take the first steps, and the company would like for everything to be wrapped up by the end of October.
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Google Acquires Another Social Property
A search giant's move into social media appeared to continue yesterday with the acquisition of SocialDeck. Google paid an undisclosed amount for the company, which specializes in social games and the mobile experience.
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Google Testing Real Time Search Results
The internet world is buzzing with excitement over the latest Google news! Reportedly, Google is testing a new feature which keeps updating the result page in real time for your search as you type your search query.
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Google Changes Ranking Algorithm Again
Google has again changed its ranking algorithm which is expected to make quiet an impact on the search engine results pages (SERPs). The latest change is expected to cause a major shuffle in the SERPs for queries strongly linked to content from a particular domain.
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Yahoo! Search Now 'Powered by Bing'
Yahoo! has officially begun the transition of their back-end technology to Bing to power its searches for their US and Canada based clients. Shashi Seth (Senior Vice President of Yahoo! Search Products) officially announced the news on the YSearch Blog:
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Google's Search Adds Single Page Domain Results
Yet another change on Google, and this time Google has tweaked its ranking algorithm so to allow, a large number of results from a single site on a single page. According to Google, this improvement is essentially for users to find better and deeper results from a single site.
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Yahoo! Linkdomain Search Changes For Webmasters
As a search engine optimization professional, one of the tools that I got in the habit of using over the past several years has been the un-publicized feature called link domain. For years, even though Google eventually turned off the link query at their search engine and made it available to site owners only, and Bing.com eventually turned it off also, Yahoo!...
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